() is a global fashion brand based in Ponzano Veneto, Italy founded in 1965.
It is a wholly owned subsidiary of the Benetton family's holding company Edizione. == History == In 1965, the Benettons opened their first store in Belluno and three years after in Paris.
The team was bought by Renault for US$120 million in and was rebranded Renault F1 in 2002. In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S.
The company's core business consists of clothing brands United Colors of Benetton and Sisley. Benetton was an iconic brand in the 1980s and 1990s but has since struggled to regain this position.
In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide.
Benetton Group has also sponsored Treviso Basket (1982–2012) and Sisley Volley (1987–2012). Image:Tyrrell 011 1983.jpg|The 1983 season Tyrrell 011, showing the company's logo at the time. Image:Benetton B 194 4841.JPG|Schumacher's B194 of the 1994 season. Image:Patrese, Alfa Romeo 02.08.1985.jpg|Riccardo Patrese's Alfa Romeo Benetton 185T. ==Criticisms== In 1991, Edizone Holding International, a Benetton subsidiary, bought Compañía de Tierras del Sud Argentino S.
In 1984, Toscani photographed the first multiracial ad for the brand. In 1989, Toscani refocused Benetton's advertising strategy under the "United Colors of Benetton" campaign.
was formed at the end of 1985 when the Toleman and Spirit teams were sold to the Benetton family.
In 1984, Toscani photographed the first multiracial ad for the brand. In 1989, Toscani refocused Benetton's advertising strategy under the "United Colors of Benetton" campaign.
The company's core business consists of clothing brands United Colors of Benetton and Sisley. Benetton was an iconic brand in the 1980s and 1990s but has since struggled to regain this position.
Benetton Group has also sponsored Treviso Basket (1982–2012) and Sisley Volley (1987–2012). Image:Tyrrell 011 1983.jpg|The 1983 season Tyrrell 011, showing the company's logo at the time. Image:Benetton B 194 4841.JPG|Schumacher's B194 of the 1994 season. Image:Patrese, Alfa Romeo 02.08.1985.jpg|Riccardo Patrese's Alfa Romeo Benetton 185T. ==Criticisms== In 1991, Edizone Holding International, a Benetton subsidiary, bought Compañía de Tierras del Sud Argentino S.
Benetton Group has also sponsored Treviso Basket (1982–2012) and Sisley Volley (1987–2012). Image:Tyrrell 011 1983.jpg|The 1983 season Tyrrell 011, showing the company's logo at the time. Image:Benetton B 194 4841.JPG|Schumacher's B194 of the 1994 season. Image:Patrese, Alfa Romeo 02.08.1985.jpg|Riccardo Patrese's Alfa Romeo Benetton 185T. ==Criticisms== In 1991, Edizone Holding International, a Benetton subsidiary, bought Compañía de Tierras del Sud Argentino S.
Michael Schumacher won his first Drivers' Championships with the team in and , and the team won their only Constructors' title in 1995.
In 1997, Benetton invested in a museum in Leleque which presented the Mapuche as migrants from Chile, which was interpreted as an attempt to diminish the Mapuche's traditional claims.
In 2000, it ranked 75th in Interbrand's ranking of best global brands; however, by 2002, it had dropped out of the list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million.
In 2000, it ranked 75th in Interbrand's ranking of best global brands; however, by 2002, it had dropped out of the list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million.
The team was bought by Renault for US$120 million in and was rebranded Renault F1 in 2002. In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S.
The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007.
The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007.
In 2000, it ranked 75th in Interbrand's ranking of best global brands; however, by 2002, it had dropped out of the list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million.
Following Vatican protests, Benetton removed an ad purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb, the imam of Egypt's Al Azhar mosque. Benetton won the Press Grand Prix at the 2012 Cannes Ad festival for its Unhate campaign. In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from India's remote Uttarakhand region.
The company published a position statement regarding the Mapuche in Patagonia in 2012.
Benetton's position statement on the mulesing controversy is available on their website. ===Building collapse at Savar=== On 24 April 2013, the eight-storey Rana Plaza commercial building collapsed outside Dhaka that housed one of the factories where Benetton makes its clothing.
Of the 29 brands identified as having sourced products from the Rana Plaza factories, only nine attended meetings held in November 2013 to agree a proposal on compensation to the victims.
Protests and occupations began again in 2015.
Protests included shutting down Benetton's flagship Oxford Street store in London. In April 2015, Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors (PWC AND WRAP) and applied the principles of the Accord on Fire and Building Safety to global suppliers.
In 2000, it ranked 75th in Interbrand's ranking of best global brands; however, by 2002, it had dropped out of the list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million.
Following Vatican protests, Benetton removed an ad purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb, the imam of Egypt's Al Azhar mosque. Benetton won the Press Grand Prix at the 2012 Cannes Ad festival for its Unhate campaign. In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from India's remote Uttarakhand region.
Activist Santiago Maldonado was last seen being evicted by the Argentine National Gendarmerie from the disputed area in August 2017.
The initiative claims to empower more than 6,000 rural women artisans in India. In 2019, Benetton Group announced it will be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation (IWTO) congress. ==Sport and sponsorship== Benetton Group entered Formula One as a sponsor of Tyrrell in , then Alfa Romeo in ; this arrangement was extended to both Alfa and Toleman in .
As of 2020, United Colors of Benetton has 1,500 employees and uses 25,000 workers through subcontractors. ==Marketing== Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign.
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