Bovril is the trademarked name of a thick and salty meat extract paste similar to a yeast extract, developed in the 1870s by John Lawson Johnston.
Therefore, Bovril indicates great strength obtained from an ox. ==History== In 1870, in the Franco-Prussian War, Napoleon III ordered one million cans of beef to feed his troops.
By 1888, over 3,000 UK public houses, grocers and dispensing chemists were selling Bovril.
In 1889, Bovril Ltd was formed to develop Johnston's business further. During the 1900 Siege of Ladysmith in the Second Boer War, a Bovril-like paste was produced from horse meat within the garrison.
In 1889, Bovril Ltd was formed to develop Johnston's business further. During the 1900 Siege of Ladysmith in the Second Boer War, a Bovril-like paste was produced from horse meat within the garrison.
In 1929, George Lawson Johnston was created Baron Luke, of Pavenham, in the county of Bedford. Bovril's instant beef stock was launched in 1966 and its "King of Beef" range of instant flavours for stews, casseroles and gravy in 1971.
Nicknamed Chevril (a portmanteau of Bovril and cheval, French for horse) it was produced by boiling down horse or mule meat to a jelly paste and serving it as a "beef tea". Bovril continued to function as a "war food" in World War I and was frequently mentioned in the 1930 account Stepdaughters of War by Helen Zenna Smith.
In 1929, George Lawson Johnston was created Baron Luke, of Pavenham, in the county of Bedford. Bovril's instant beef stock was launched in 1966 and its "King of Beef" range of instant flavours for stews, casseroles and gravy in 1971.
In 1929, George Lawson Johnston was created Baron Luke, of Pavenham, in the county of Bedford. Bovril's instant beef stock was launched in 1966 and its "King of Beef" range of instant flavours for stews, casseroles and gravy in 1971.
In 1971, James Goldsmith's Cavenham Foods acquired the Bovril Company but then sold most of its dairies and South American operations to finance further take-overs.
The campaign slogan read: The Two Infallible Powers – The Pope & Bovril. ==Licensed production== Bovril is produced in South Africa by the Bokomo division of Pioneer Foods. ==Recipe changes== In 2004, Unilever removed beef ingredients from the Bovril formula, rendering it vegetarian.
In 2006, Unilever reversed that decision and reintroduced beef ingredients to their Bovril formula once sales increased and the beef export bans were lifted.
Unilever now produces Bovril using beef extract and a chicken variety using chicken extract. In November 2020, Forest Green Rovers Football Club announced a collaboration with the makers of Bovril to create a beet-based version of Bovril to be sold at their New Lawn stadium, where meat-based products had been removed from sale some years prior. ==Cultural significance== Since its invention, Bovril has become an icon of British culture.
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Page generated on 2021-08-05