The key meeting was held at the Royal Hotel on 1 August 1885.
which started with a capital of £5,000. The Bundaberg Distilling Company began its operations in 1888, and Bundaberg rum was first produced in 1889.
which started with a capital of £5,000. The Bundaberg Distilling Company began its operations in 1888, and Bundaberg rum was first produced in 1889.
Production ceased from 1907 to 1914, and from 1936 to 1939, after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. Christsen Pty Ltd operated their own Bundaberg Rum bottling plant in Bourbong Street, Bundaberg, at the rear of their large grocery and hardware business in the centre of town.
Production ceased from 1907 to 1914, and from 1936 to 1939, after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. Christsen Pty Ltd operated their own Bundaberg Rum bottling plant in Bourbong Street, Bundaberg, at the rear of their large grocery and hardware business in the centre of town.
Production ceased from 1907 to 1914, and from 1936 to 1939, after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. Christsen Pty Ltd operated their own Bundaberg Rum bottling plant in Bourbong Street, Bundaberg, at the rear of their large grocery and hardware business in the centre of town.
Production ceased from 1907 to 1914, and from 1936 to 1939, after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. Christsen Pty Ltd operated their own Bundaberg Rum bottling plant in Bourbong Street, Bundaberg, at the rear of their large grocery and hardware business in the centre of town.
The Christsen family supported settlement farming families through hard times, which was acknowledged with the naming of Christsen Park at Bargara Beach. In 1961, the company introduced the polar bear as its unusual choice of mascot, to imply that the rum could ward off the coldest chill. In 2000, the Bundaberg Rum company and the distillery were sold to British company Diageo.
The Bundaberg Rum bear first appeared in 1961.
The Christsen family supported settlement farming families through hard times, which was acknowledged with the naming of Christsen Park at Bargara Beach. In 1961, the company introduced the polar bear as its unusual choice of mascot, to imply that the rum could ward off the coldest chill. In 2000, the Bundaberg Rum company and the distillery were sold to British company Diageo.
Bundaberg Rum sponsored the rugby league ANZAC Test till 2009.
They are also the naming-rights sponsor of NRL Friday Night Football. From 2009 until 2011, Bundaberg Rum sponsored V8 Supercar team Walkinshaw Racing. ==Recognitions== Bundaberg Rum has been distinguished with numerous awards.
In 2010, the Bundaberg Distilling Company was inducted into the Queensland Business Leaders Hall of Fame. ==History== Bundaberg Rum originated because the local sugar mills had a problem with what to do with the waste molasses after the sugar was extracted.
They are also the naming-rights sponsor of NRL Friday Night Football. From 2009 until 2011, Bundaberg Rum sponsored V8 Supercar team Walkinshaw Racing. ==Recognitions== Bundaberg Rum has been distinguished with numerous awards.
In 2011, Bundaberg Rum's Master Distillers' Collective rum was launched, with the first three releases, the 10 Year Old, Port Barrel and Golden Reserve, winning awards in the global stage. ==Advertising== Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions.
In 2014, a decision by Diageo to relocate the bottling operations of Bundaberg Rum to the western Sydney suburb of Huntingwood resulted in job losses in the city that bears the name of the drink. The decision drew criticism from various levels of Queensland politics.
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