Louis Chevrolet was born in Switzerland at La Chaux-de-Fonds, Canton of Neuchâtel, to French parents, on Christmas Day 1878.
In 1904 he had taken over the Flint Wagon Works and Buick Motor Company of Flint, Michigan.
McLaughlin CEO of General Motors in Canada. Durant was fired from his senior management position at General Motors in 1910, a company that he had founded in 1908.
According to an official company publication titled The Chevrolet Story of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel.
McLaughlin CEO of General Motors in Canada. Durant was fired from his senior management position at General Motors in 1910, a company that he had founded in 1908.
Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company.
So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912.
An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911.
Ken Kaufmann, historian and editor of The Chevrolet Review, discovered in a November 12, 1911, edition of the Atlanta Constitution newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires.
Soccer Athlete of the Year – Sponsored by Chevrolet == Notes == == References == == External links == (US) List of Worldwide country and regional sites 1911 establishments in Michigan Car manufacturers of the United States Emergency services equipment makers General Motors marques IndyCar Series engine manufacturers Motor vehicle manufacturers based in Michigan Truck manufacturers of the United States Vehicle manufacturing companies established in 1911
Campbell (son-in-law of Durant) and in 1912 R.
So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912.
However, in an interview with Durant's widow, Catherine, published in a 1986 issue of Chevrolet Pro Management Magazine, Catherine recalled how she and her husband were on holiday in Hot Springs, Virginia, in 1912.
However, the first actual production was not until the 1913 model.
Then in the fall of that year the new 1913 model was introduced at the New York auto show. Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six).
Durant in late 1913.
An October 2, 1913, edition of The Washington Post seems, so far, to be the earliest known example of the symbol being used to advertise the brand. The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign.
Then in the fall of that year the new 1913 model was introduced at the New York auto show. Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six).
Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals. Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company.
By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors.
After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division.
Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency.
In the 1918 model year, Chevrolet introduced the Series D, a V8-powered model in four-passenger roadster and five-passenger tourer models.
After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most automotive markets worldwide.
In 1919, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were sited in Tarrytown, N.Y., Norwood, Ohio, St.
Sales were poor and it was dropped in 1919. Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks, sharing an almost identical appearance with GMC products. Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at Cadillac Place in Detroit.
Campbell-Ewald had served Chevrolet since 1919.
truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".
The OHV Chevrolet straight-6 engine was used and reverse-engineered by Toyota when they created the Toyota Type A engine when GM had a factory manufacturing GM cars in Japan at Osaka Assembly during the 1920s.
Particularly worthy of mention is the Aveo, Optra and the Spark. ==== Trinidad and Tobago ==== Since the early 1920s, Chevrolet cars and trucks were marketed in this country.
Sales were poor and it was dropped in 1919. Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks, sharing an almost identical appearance with GMC products. Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at Cadillac Place in Detroit.
In January of 1921 a General Motors management survey recommended that the Chevrolet Division be cancelled, but Alfred P.
Besides those older models made in Mexico, Ecuador, Colombia, and Mercosur countries, Korean-sourced cars from former Daewoo factories in some markets also get Korean- and U.S.-made Chevrolets on top of their local line-ups. ==== Argentina ==== In 1924, General Motors de Argentina, the local GM subsidiary, started importing Chevrolet Double Phaeton models which were welcomed with great demand.
Knudsen, a former Ford employee who oversaw production of the Model T, was made Vice President of Operations and performance improved In May of 1925 the Chevrolet Export Boxing plant at Bloomfield, New Jersey was repurposed from a previous owner where Knock-down kits for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G.
In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market.
truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".
After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most automotive markets worldwide.
In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four").
truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".
The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury.
McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9.
In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.During the Great Depression the Chevrolet Master introduced a streamlined appearance, showing Art Deco influences and before and after the World War II era, the Chevrolet Deluxe and Chevrolet Fleetline found many buyers. Chevrolet had a great influence on the American automobile market during the 1950s and 1960s.
GMH departed from traditional US body styles with the release of the Chevrolet Coupe Utility in 1934 and the Chevrolet "Sloper" Coupe in 1935.
GMH departed from traditional US body styles with the release of the Chevrolet Coupe Utility in 1934 and the Chevrolet "Sloper" Coupe in 1935.
truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".
Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline.
In 1941 the Chevrolet number 250,000 was made, but the shortage of products made car production impossible.
The last Chevrolet went out of the plant in August 1942.
The car was used against the German army in Warsaw during the Warsaw Uprising in 1944.
The damaged Kubuś survived the war and in 1945 was towed to the Polish Army Museum where it is currently on exhibition.
Post-war production recommenced in 1946.
It also sells the 1983 Suzuki Supercarry under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s. ==== Venezuela ==== In Venezuela, Chevrolet has been operating since 1948, when truck production began in Caracas.
From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952.
In 1949 Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following: See the U.S.A.
In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.During the Great Depression the Chevrolet Master introduced a streamlined appearance, showing Art Deco influences and before and after the World War II era, the Chevrolet Deluxe and Chevrolet Fleetline found many buyers. Chevrolet had a great influence on the American automobile market during the 1950s and 1960s.
Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline.
In 1949 Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following: See the U.S.A.
From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952.
In 1953 it produced the Corvette, a two-seater sports car with a fiberglass body.
As mid-sized family sedans began to gain popularity, the Chevrolet Lumina found many buyers and as minivans began to find buyers, the Chevrolet Venture followed the popular selling Chevrolet Trailblazer and Chevrolet Traverse SUV's. The basic Chevrolet small-block V8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original.
Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela. ==== Colombia ==== The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars.
In 1957 Chevy introduced its first fuel injected engine, the Rochester Ramjet option on Corvette and Chevrolet Bel Air passenger cars, priced at $484 ($ today).
After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet is added. In 1959, manufacturing plants are enlarged and set up to produce cars, pick-ups and trucks.
In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.During the Great Depression the Chevrolet Master introduced a streamlined appearance, showing Art Deco influences and before and after the World War II era, the Chevrolet Deluxe and Chevrolet Fleetline found many buyers. Chevrolet had a great influence on the American automobile market during the 1950s and 1960s.
In 1960 it introduced the Corvair, with a rear-mounted air-cooled engine.
In 1963 one out of every ten cars sold in the United States was a Chevrolet. During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Chevrolet Impala series, became one of America's best selling lines of automobiles in history, the mid-sized Chevrolet Chevelle which was used to introduce the Chevrolet Monte Carlo, and the economically priced Chevrolet Nova, which was the basis for the Chevrolet Camaro.
On January 25, 1960, the first Argentinean Chevrolet pick-up was introduced.
From the 1960s to the mid-1980s, there was also a large station wagon, derived from the C10 truck (somewhat similar to the Suburban), called the Veraneio. ==== Chile ==== Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet.
During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported.
According to an official company publication titled The Chevrolet Story of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel.
On March 12, 1962, the first Chevrolet 400 was made based on the North American Chevy II.
Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II).
In 1963 one out of every ten cars sold in the United States was a Chevrolet. During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Chevrolet Impala series, became one of America's best selling lines of automobiles in history, the mid-sized Chevrolet Chevelle which was used to introduce the Chevrolet Monte Carlo, and the economically priced Chevrolet Nova, which was the basis for the Chevrolet Camaro.
The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units.
Chevrolet is also looking at making the Camaro part of the V8 Supercar Series in 2022, where it would succeed the Holden ZB Commodore after its contracts with both Holden and the teams involved with the series expire in 2021. In Australia and New Zealand Chevrolets are often called Chevs as well as Chevys. === South Africa === In South Africa, Chevrolet was GM's main brand name until 1982, with a number of Vauxhall Motors and Holden derivatives being built under the Chevy name from 1965.
By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978.
In 1963 one out of every ten cars sold in the United States was a Chevrolet. During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Chevrolet Impala series, became one of America's best selling lines of automobiles in history, the mid-sized Chevrolet Chevelle which was used to introduce the Chevrolet Monte Carlo, and the economically priced Chevrolet Nova, which was the basis for the Chevrolet Camaro.
As the popularity of imported vehicles began to find buyers in America during the 1970s and 1980s, the Chevrolet Vega was introduced while the Chevrolet Chevette was the result of international collaboration.
Suzuki had also marketed the Chevrolet Cruze subcompact in the past. Earlier efforts during the 1970s and 1980s saw a partnership with Isuzu and Suzuki, with the Chevrolet Chevette in the 1970s from Isuzu, and the Suzuki Cultus from Suzuki during the 1980s, which was rebadged as the Geo Metro. General Motors Japan Limited currently distributes and markets the Sonic, Captiva, Camaro, and Corvette in limited numbers through an agreement with Yanase Co., Ltd.
From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia.
In the 1970s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet" (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans.
During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported.
Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd.
The Chevrolet C/K truck was manufactured in Chile between 1975-88. ==== Ecuador ==== Chevrolet has been operating in Ecuador for 80 years.
By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978.
By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978.
In 1979 production moved to a plant in Valencia that was purchased from Chrysler.
As the popularity of imported vehicles began to find buyers in America during the 1970s and 1980s, the Chevrolet Vega was introduced while the Chevrolet Chevette was the result of international collaboration.
Suzuki had also marketed the Chevrolet Cruze subcompact in the past. Earlier efforts during the 1970s and 1980s saw a partnership with Isuzu and Suzuki, with the Chevrolet Chevette in the 1970s from Isuzu, and the Suzuki Cultus from Suzuki during the 1980s, which was rebadged as the Geo Metro. General Motors Japan Limited currently distributes and markets the Sonic, Captiva, Camaro, and Corvette in limited numbers through an agreement with Yanase Co., Ltd.
From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia.
Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela. ==== Colombia ==== The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars.
Chevrolet is also looking at making the Camaro part of the V8 Supercar Series in 2022, where it would succeed the Holden ZB Commodore after its contracts with both Holden and the teams involved with the series expire in 2021. In Australia and New Zealand Chevrolets are often called Chevs as well as Chevys. === South Africa === In South Africa, Chevrolet was GM's main brand name until 1982, with a number of Vauxhall Motors and Holden derivatives being built under the Chevy name from 1965.
Due to local content laws the cars usually received different engines than in their home markets. However, these were replaced by Opel models like the Rekord, Commodore, and Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel.
It also sells the 1983 Suzuki Supercarry under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s. ==== Venezuela ==== In Venezuela, Chevrolet has been operating since 1948, when truck production began in Caracas.
Other than Chevrolets, the plant also assembled Opels, Pontiacs, Holdens, Buicks, and Vauxhalls for the Filipino market. GM withdrew from the Philippines in 1985 and returned in 2000.
Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina. The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20.
An October 2, 1913, edition of The Washington Post seems, so far, to be the earliest known example of the symbol being used to advertise the brand. The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign.
Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta.
However, in an interview with Durant's widow, Catherine, published in a 1986 issue of Chevrolet Pro Management Magazine, Catherine recalled how she and her husband were on holiday in Hot Springs, Virginia, in 1912.
The Chevrolet branding by AvtoVAZ continued until August 2020, when it was replaced with Lada. == See also == Chevrolet big-block engine Chevrolet Hall General Motors Canada Geo – A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989 to 1997 Mason Truck Super Sport U.S.
Chevrolet during the 1990s formed a partnership with Toyota and introduced the Geo Prizm while also offering the Chevrolet Corsica.
Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta.
It also sells the 1983 Suzuki Supercarry under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s. ==== Venezuela ==== In Venezuela, Chevrolet has been operating since 1948, when truck production began in Caracas.
Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels.
The Chevrolet branding by AvtoVAZ continued until August 2020, when it was replaced with Lada. == See also == Chevrolet big-block engine Chevrolet Hall General Motors Canada Geo – A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989 to 1997 Mason Truck Super Sport U.S.
From 1998 to 2001 the Chevrolet Suburban was sold in Australia as the Holden Suburban, which is expected to return under the Chevrolet badge with the twelfth generation models. Chevrolet and Holden share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze, Equinox, and VF Commodore/Chevrolet SS.
Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd.
Corvette Racing started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles.
In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also.
Other than Chevrolets, the plant also assembled Opels, Pontiacs, Holdens, Buicks, and Vauxhalls for the Filipino market. GM withdrew from the Philippines in 1985 and returned in 2000.
Power and Consumer Reports contradicted them. === Marketing agency === FutureBrand, an Interpublic Group of Companies company, has been working with General Motors since 2000, who also involved the commissioning of a font that would later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006. In 2010, General Motors replaced the advertising agency Campbell Ewald, also of Interpublic Group of Companies, with Publicis Worldwide.
From 1998 to 2001 the Chevrolet Suburban was sold in Australia as the Holden Suburban, which is expected to return under the Chevrolet badge with the twelfth generation models. Chevrolet and Holden share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze, Equinox, and VF Commodore/Chevrolet SS.
In 2001, the Chevrolet name made a comeback, used on the Lumina, a rebadged Holden Commodore, and later on, on the Daewoo range of cars.
Between 2005 and 2014 GM sold some 60,000 cars under Chevrolet brand that represented 0.5–1% market share compere to Opel's 7% market share each year. ==== Russia ==== GM-AvtoVAZ was a joint venture between GM and the Russian company AvtoVAZ established in 2001, which produced the Chevrolet Niva, an SUV especially designed for the Russian market and conditions.
Until 2003, GM India—originally a joint venture with Hindustan Motors, sold the Opel Corsa, Opel Astra and the Opel Vectra.
Chevrolet officially began business in India on June 6, 2003.
Thus there were three distinct distribution channels for Chevrolet-branded vehicles at one time in Japan. ==== Malaysia ==== Chevrolet entered the Malaysian market in 2003, replacing Opel.
Between 2003 and 2009, a joint-venture between GM and DRB-HICOM called Hicomobil, marketed the Chevrolet Aveo, Chevrolet Optra, Chevrolet Nabira and Chevrolet Lumina.
Starting in 2003, the Holden Commodore was badged as the Chevrolet Lumina in Thailand for the VY and VZ model series.
In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003.
Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals. Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company.
A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the Warsaw Uprising Museum. Between the autumn of 2007 and the beginning of 2011, the Chevrolet Aveo was produced at the FSO plant in Warsaw, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles.
In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks. === Typography === The Klavika Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign.
In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet.
The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and Holden (Australia) nameplates. In 2005, General Motors re-launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea. The Chevrolet division largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines.
The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2005.
Exports lasted until 2005. General Motors is currently exploring cost-cutting options as part of its restructuring plan.
GM worked with both Isuzu and PSA (the new owners of Opel, which GM spun off the division to) to ensure existing customers receive parts and technical support during and after the company exit the country. === Europe === Until 2005, Chevrolet Europe sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations.
North American–built Chevrolet Impala V8 sedans have also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives as high-performance executive cars. From 2005 all models from GM Daewoo were rebranded as Chevrolet in Europe.
As of March 2016, only the US-built Corvette Stingray and Tahoe, as well as the Russian-built Niva, were being offered on the Russian market. Chevrolet sales in Western and Central Europe ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012.
In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012, Chevrolet holding a market share of 6.84 percent and being the top import car brand.
Between 2005 and 2014 GM sold some 60,000 cars under Chevrolet brand that represented 0.5–1% market share compere to Opel's 7% market share each year. ==== Russia ==== GM-AvtoVAZ was a joint venture between GM and the Russian company AvtoVAZ established in 2001, which produced the Chevrolet Niva, an SUV especially designed for the Russian market and conditions.
The Corvette also takes part in the French 24 Hours of Le Mans race. === FIA World Touring Car Championship === In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the WTCC with a version of the Lacetti, developed by the UK-based Ray Mallock Ltd (RML).
In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks. === Typography === The Klavika Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign.
Power and Consumer Reports contradicted them. === Marketing agency === FutureBrand, an Interpublic Group of Companies company, has been working with General Motors since 2000, who also involved the commissioning of a font that would later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006. In 2010, General Motors replaced the advertising agency Campbell Ewald, also of Interpublic Group of Companies, with Publicis Worldwide.
The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and Holden (Australia) nameplates. In 2005, General Motors re-launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea. The Chevrolet division largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines.
The Middle Eastern market has a separate division called Chevrolet Special Vehicles, which (as of December 2007) sources the high-performance CR8 sedan from Holden Special Vehicles.
The United Auto Workers is the most vocal opponent to a change in the tariff structure. In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007.
As of March 2016, only the US-built Corvette Stingray and Tahoe, as well as the Russian-built Niva, were being offered on the Russian market. Chevrolet sales in Western and Central Europe ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012.
A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the Warsaw Uprising Museum. Between the autumn of 2007 and the beginning of 2011, the Chevrolet Aveo was produced at the FSO plant in Warsaw, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles.
Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name. == Watches == In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name.
Aftermarket sales, repairs and warranties will be honored for its Thai customers through authorized shops. Production, Retail Sales and Registration of Chevrolet brand in Thailand during 2011 (Units) ==== Uzbekistan ==== General Motors Uzbekistan, or GM Uzbekistan, became the new name of Uz-Daewoo Auto in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in Asaka producing a variety of Chevrolet models.
The venture ended in December 2019, after AvtoVAZ acquired all General Motors' stake in it. General Motors also operated the GM Avto factory, located in Saint Petersburg and opened in 2008.
After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.
Between 2003 and 2009, a joint-venture between GM and DRB-HICOM called Hicomobil, marketed the Chevrolet Aveo, Chevrolet Optra, Chevrolet Nabira and Chevrolet Lumina.
The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009. There are at least 24 dealerships around the country as of 2020.
Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA). Chevrolet stopped selling its vehicles throughout Thailand in 2020, and sold the Rayong plant to Great Wall.
A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the Warsaw Uprising Museum. Between the autumn of 2007 and the beginning of 2011, the Chevrolet Aveo was produced at the FSO plant in Warsaw, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles.
It was upgraded in 2012 and has produced the Opel Antara and Chevrolet Captiva SUVs, the Chevrolet Cruze from late 2009, and the TrailBlazer from semi-knocked down kits.
In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012. === British Touring Car Championship === Chevrolet participated in the British Touring Car Championship with the Cruze between 2010 and 2011. === British football === In May 2012, Chevrolet replaced Audi as the official automotive sponsor of the English football team Manchester United.
In late 2010 General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe, which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year.
The joint venture was ended and Naza was taking over Chevrolet's dealership as Naza Quest Sdn Bhd in 2010.
Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA). Chevrolet stopped selling its vehicles throughout Thailand in 2020, and sold the Rayong plant to Great Wall.
In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012. === British Touring Car Championship === Chevrolet participated in the British Touring Car Championship with the Cruze between 2010 and 2011. === British football === In May 2012, Chevrolet replaced Audi as the official automotive sponsor of the English football team Manchester United.
Power and Consumer Reports contradicted them. === Marketing agency === FutureBrand, an Interpublic Group of Companies company, has been working with General Motors since 2000, who also involved the commissioning of a font that would later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006. In 2010, General Motors replaced the advertising agency Campbell Ewald, also of Interpublic Group of Companies, with Publicis Worldwide.
In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners. As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch.
Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name. == Watches == In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name.
After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet. In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks.
== International operations == Chevrolet had operations in over 140 countries, and global sales in 2011 set a record with 4.76 million vehicles sold worldwide. === North America === ==== Canada ==== ==== Mexico ==== Mexico has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet.
Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels.
The Daewoo brand was fully replaced by Chevrolet in March 2011.
Aftermarket sales, repairs and warranties will be honored for its Thai customers through authorized shops. Production, Retail Sales and Registration of Chevrolet brand in Thailand during 2011 (Units) ==== Uzbekistan ==== General Motors Uzbekistan, or GM Uzbekistan, became the new name of Uz-Daewoo Auto in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in Asaka producing a variety of Chevrolet models.
A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the Warsaw Uprising Museum. Between the autumn of 2007 and the beginning of 2011, the Chevrolet Aveo was produced at the FSO plant in Warsaw, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles.
In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012. === British Touring Car Championship === Chevrolet participated in the British Touring Car Championship with the Cruze between 2010 and 2011. === British football === In May 2012, Chevrolet replaced Audi as the official automotive sponsor of the English football team Manchester United.
Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.
In late 2010 General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe, which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year.
The Volt/Ampera family was the world's best selling plug-in electric car in 2012 with 31,400 units sold.
The Opel/Vauxhall Ampera was Europe's top selling plug-in electric car in 2012 with 5,268 units, representing a market share of 21.5% of the region's plug-in electric passenger car segment.
As of March 2016, only the US-built Corvette Stingray and Tahoe, as well as the Russian-built Niva, were being offered on the Russian market. Chevrolet sales in Western and Central Europe ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012.
In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012, Chevrolet holding a market share of 6.84 percent and being the top import car brand.
In 2012, the top markets for Chevrolet in Europe, by the number of registrations, were Italy (31,150), Germany (29,694), France (24,613), Turkey (18,492) and Spain (15,165).
It was upgraded in 2012 and has produced the Opel Antara and Chevrolet Captiva SUVs, the Chevrolet Cruze from late 2009, and the TrailBlazer from semi-knocked down kits.
the championship, but the American brand had little success the next years. Chevrolet returned to IndyCar in 2012.
After several years of Honda being the only engine provider, Chevrolet rejoined the series in 2012.
In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012. === British Touring Car Championship === Chevrolet participated in the British Touring Car Championship with the Cruze between 2010 and 2011. === British football === In May 2012, Chevrolet replaced Audi as the official automotive sponsor of the English football team Manchester United.
The deal is contracted to run for seven years, worth a world-record $560 million USD. In July 2012, Chevrolet and English Premier League football team Liverpool F.C.
Klavika was phased out beginning in 2012 and replaced by Knockout (from Hoefler & Frere-Jones) while the campaign was still ongoing.
Some of the footage was later used in Chevrolet Sonic ad titled 'Stunt Anthem' during Super Bowl XLVI. In March 2012, two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), joined to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads.
However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro and Corvette.
It ceased production in July 2015, before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company GAZ, the second generation Chevrolet Aveo was produced at the plant in Nizhny Novgorod for the Russian market, starting from the beginning of 2013, until 2015. Chevrolet vehicles were also produced at the Avtotor plant, located in Kaliningrad.
The latest home-grown product is the Chevrolet Prisma MKII, released in 2013. Utility and four-wheel drive vehicles line-up includes the S-10, the Blazer, and the Montana.
Chevrolet won several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships. === Tudor United SportsCar Championship === The Corvette runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the American Le Mans Series in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship.
External applications of 'Find New Roads' was set to begin globally later in the first quarter of 2013.
The first Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013 Grammy Awards.
The campaign was expected to cover 13 product launches for 2013 in the U.S.
Between 2005 and 2014 GM sold some 60,000 cars under Chevrolet brand that represented 0.5–1% market share compere to Opel's 7% market share each year. ==== Russia ==== GM-AvtoVAZ was a joint venture between GM and the Russian company AvtoVAZ established in 2001, which produced the Chevrolet Niva, an SUV especially designed for the Russian market and conditions.
Chevrolet won several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships. === Tudor United SportsCar Championship === The Corvette runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the American Le Mans Series in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship.
From the start of the 2014–15 season Chevrolet became the team's principal shirt sponsor.
The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe.
Combined global Volt/Ampera sales passed the 100,000 unit milestone in October 2015.
In 2015, the Impala was added to the lineup as Chevrolet began importing the American-built sedan to South Korea for the first time.
Although announcing that they will maintain a broad presence in Russia and the Commonwealth of Independent States, General Motors later reduced their line-up to the iconic models in Russia, and more, the Opel division also exited the Russian market in 2015, while also abandoning production at their Saint Petersburg plant.
It ceased production in July 2015, before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company GAZ, the second generation Chevrolet Aveo was produced at the plant in Nizhny Novgorod for the Russian market, starting from the beginning of 2013, until 2015. Chevrolet vehicles were also produced at the Avtotor plant, located in Kaliningrad.
Chevrolet won several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships. === Tudor United SportsCar Championship === The Corvette runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the American Le Mans Series in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship.
Not Actors" campaign), Chevrolet spokesperson Potsch Boyd claims that "based on a recent nationwide survey (by Ipsos), Chevy is more reliable than Toyota, Honda, and Ford." However, Chevrolet included a disclaimer stating that the survey was based on 2015 model year vehicles; several of these vehicles have been updated (facelifted and/or redesigned) since then.
However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro and Corvette.
Volt sales in the American market passed the 100,000 milestone in July 2016. In October 2016, GM began production of the Chevrolet Bolt EV, the first ever affordable mass market all-electric car with a range over .
The Chevrolet Bolt won several awards including the 2017 Motor Trend Car of the Year award, the 2017 AutoGuide.com Reader’s Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017, Green Car Journal's 2017 Green Car of the Year, and was listed in Time Magazine Best 25 Inventions of the Year of 2016. On February 14, 2021, Chevrolet unveiled the 2022 Bolt EUV and redesigned Bolt EV.
As of March 2016, only the US-built Corvette Stingray and Tahoe, as well as the Russian-built Niva, were being offered on the Russian market. Chevrolet sales in Western and Central Europe ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012.
The Chevrolet Bolt won several awards including the 2017 Motor Trend Car of the Year award, the 2017 AutoGuide.com Reader’s Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017, Green Car Journal's 2017 Green Car of the Year, and was listed in Time Magazine Best 25 Inventions of the Year of 2016. On February 14, 2021, Chevrolet unveiled the 2022 Bolt EUV and redesigned Bolt EV.
The Holden VF Commodore was exported from Australia to the United States as the Chevrolet SS until Holden ended production in May 2017 during its transition to a distribution platform of vehicles that are sourced from GM's American and international plants that is expected to badge as Holden vehicles. In 2018, the Chevrolet brand returned to Australia and New Zealand with the launch of the Camaro 2SS Coupe and the Silverado 2500HD/3500HD.
The models produced here were the Lacetti, Aveo, Epica, Captiva, Orlando and Tahoe. Currently (as of December 2017), the Chevrolet Tahoe, Chevrolet Camaro, Chevrolet Corvette, and Chevrolet Niva are officially available for sale in Russia. === South America === Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations.
In Oceania, Chevrolet is represented by Holden Special Vehicles, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary Holden, which GM retired in 2021).
Its current lineup include the Chevrolet Spark, Chevrolet Sail, Chevrolet Cruze, Chevrolet Malibu, Chevrolet Colorado, Chevrolet Trax, Chevrolet Trailblazer, Chevrolet Suburban, and the Chevrolet Tahoe. In 2018, the Corvette was added to the roster, making it the most expensive vehicle in the lineup.
In 2018, Gunsan plant was shut down on May 31 and VIDAMCO plant in Hanoi, Vietnam was sold by Vinfast in June.
Also Chevrolet Captiva discontinued in July 2018.Their Best-Selling vehicle is Chevrolet Spark and Chevrolet Malibu. ==== Thailand ==== The American-built Chevrolet Colorado pickup is also manufactured in Rayong, Thailand.
The Holden VF Commodore was exported from Australia to the United States as the Chevrolet SS until Holden ended production in May 2017 during its transition to a distribution platform of vehicles that are sourced from GM's American and international plants that is expected to badge as Holden vehicles. In 2018, the Chevrolet brand returned to Australia and New Zealand with the launch of the Camaro 2SS Coupe and the Silverado 2500HD/3500HD.
In 2018, South Korea added a new slogan called 'Find New Roads'+'다시 힘차게 달리다.' Now they use 'Find New Roads' again. ====Controversy over reliability claims==== Chevrolet's advertisement promoting reliability has been pulled after recent backlash. In the advertisement (which is part of their "Real People.
The venture ended in December 2019, after AvtoVAZ acquired all General Motors' stake in it. General Motors also operated the GM Avto factory, located in Saint Petersburg and opened in 2008.
The number "8", Chevrolet's racing number, is sported on the case back. == Branding by other manufacturers == In December 2019, after AvtoVAZ acquired General Motors' stake in their former GM-AvtoVAZ joint venture and as part of the deal, AvtoVAZ kept using the Chevrolet branding for the Niva models.
The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009. There are at least 24 dealerships around the country as of 2020.
Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA). Chevrolet stopped selling its vehicles throughout Thailand in 2020, and sold the Rayong plant to Great Wall.
The Chevrolet branding by AvtoVAZ continued until August 2020, when it was replaced with Lada. == See also == Chevrolet big-block engine Chevrolet Hall General Motors Canada Geo – A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989 to 1997 Mason Truck Super Sport U.S.
In Oceania, Chevrolet is represented by Holden Special Vehicles, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary Holden, which GM retired in 2021).
The Chevrolet Bolt won several awards including the 2017 Motor Trend Car of the Year award, the 2017 AutoGuide.com Reader’s Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017, Green Car Journal's 2017 Green Car of the Year, and was listed in Time Magazine Best 25 Inventions of the Year of 2016. On February 14, 2021, Chevrolet unveiled the 2022 Bolt EUV and redesigned Bolt EV.
In addition to the relaunch, Holden Special Vehicles added the Camaro and Silverado to their performance lineup. With the Holden brand retired in 2021, GM will continue to export RHD Chevrolet models to the region under the “General Motors Specialty Vehicle” network, which would expand more American models in that region.
Chevrolet is also looking at making the Camaro part of the V8 Supercar Series in 2022, where it would succeed the Holden ZB Commodore after its contracts with both Holden and the teams involved with the series expire in 2021. In Australia and New Zealand Chevrolets are often called Chevs as well as Chevys. === South Africa === In South Africa, Chevrolet was GM's main brand name until 1982, with a number of Vauxhall Motors and Holden derivatives being built under the Chevy name from 1965.
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