The Datsun name is internationally well known for the 510, Fairlady roadsters, and the Z and ZX coupés. ==History== ===Origin of Datsun=== Before the Datsun brand name came into being, an automobile named the DAT car was built in 1914, by the , in the Azabu-Hiroo District in Tokyo.
From 1923 to 1925, the company produced light cars and trucks under the name of Lila.) The DAT corporation had been selling full size cars to Japanese consumers under the DAT name since 1914.
in 1918, seven years after their establishment and again, in 1925, to DAT Motorcar Co.
Beginning in 1918, the first DAT trucks were assembled for the military market.
In 1926 the Tokyo-based DAT Motors merged with the Osaka-based also known as Jitsuyo Motors (established 1919, as a Kubota subsidiary) to become in Osaka until 1932.
The low demand from the military market during the 1920s forced DAT to consider merging with other automotive industries.
(Jitsuyo Jidosha began producing a three-wheeled vehicle with an enclosed cab called the Gorham in 1920, and the following year produced a four-wheeled version.
From 1923 to 1925, the company produced light cars and trucks under the name of Lila.) The DAT corporation had been selling full size cars to Japanese consumers under the DAT name since 1914.
in 1918, seven years after their establishment and again, in 1925, to DAT Motorcar Co.
From 1923 to 1925, the company produced light cars and trucks under the name of Lila.) The DAT corporation had been selling full size cars to Japanese consumers under the DAT name since 1914.
In 1926 the Tokyo-based DAT Motors merged with the Osaka-based also known as Jitsuyo Motors (established 1919, as a Kubota subsidiary) to become in Osaka until 1932.
In 1930, the Japanese government created a ministerial ordinance that allowed cars with engines up to 500 cc to be driven without a license.
Datsun's original production run began in 1931.
Nissan has considered phasing out the Datsun brand for a second time in 2019 and 2020. In 1931, Dat Motorcar Co.
The name was changed to "Datsun" two years later in 1933. The first prototype Datson was completed in the summer of 1931.
The production vehicle was called the Datson Type 10, and "approximately ten" of these cars were sold in 1931.
London: Orbis, 1974. ==External links== Official site in Russia Official site in Indonesia Nissan Car manufacturers of Japan Japanese companies established in 1931 Vehicle manufacturing companies established in 1931 Products introduced in 2013 Japanese brands Car brands
In 1926 the Tokyo-based DAT Motors merged with the Osaka-based also known as Jitsuyo Motors (established 1919, as a Kubota subsidiary) to become in Osaka until 1932.
They sold around 150 cars in 1932, now calling the model the Datsun Type 11.
In fact, the cars produced by Nissan already used the Datsun brand name, a successful brand in Japan since 1932, long before World War II.
The name was changed to "Datsun" two years later in 1933. The first prototype Datson was completed in the summer of 1931.
In 1933, government rules were revised to permit engines, and Datsun increased the displacement of their microcar engine to the maximum allowed.
When Nissan took control of DAT in 1934, the name "Datson" was changed to "Datsun", because "son" also means "loss" (損 son) in Japanese and also to honour the sun depicted in the national flag – thus the name Datsun: .
These larger displacement cars were called Type 12s. By 1935, the company had established a true production line, following the example of Ford, and were producing a car closely resembling the Austin 7.
The company's car production at the Yokohama plant shifted towards military needs just a few years after the first passenger cars rolled off the assembly line, on April 11, 1935.
If all we do is worry about the other cars in the race, we will definitely lose.” ===Datsun in Europe=== In 1935, the very first Datsun-badged vehicle was shipped to Britain by car magnate Sir Herbert Austin.
There is evidence that six of these early Datsuns were exported to New Zealand in 1936, a market they then re-entered in May 1962.
In 1937, Datsun's biggest pre-war year, 8593 were built, with some exported to Australia in knock-down form. After Japan went to war with China in 1937, passenger car production was restricted, so by 1938, Datsun's Yokohama plant concentrated on building trucks for the Imperial Japanese Army. When the Pacific War ended, Datsun would turn to provide trucks for the Occupation forces.
The heavier trucks, meanwhile, were based on Chevrolet's 1937 design with an engine of Graham-Paige design.
In 1937, Datsun's biggest pre-war year, 8593 were built, with some exported to Australia in knock-down form. After Japan went to war with China in 1937, passenger car production was restricted, so by 1938, Datsun's Yokohama plant concentrated on building trucks for the Imperial Japanese Army. When the Pacific War ended, Datsun would turn to provide trucks for the Occupation forces.
By 1939 Nissan's operations had moved to Manchuria, then under Japanese occupation, where its founder and President, Yoshisuke Ayukawa, established the Manchurian Motor Company to manufacture military trucks. Ayukawa, a well-connected and aggressive risk taker, also made himself a principal partner of the Japanese Colonial Government of Manchukuo.
Katayama's visit to Nissan's Manchuria truck factory in 1939 made him realise the appalling conditions of the assembly lines, leading him to abandon the firm.
In 1945, near the end of the war, Katayama was ordered to return to the Manchurian plant, however he rebuffed these calls and refused to return. Katayama desired to build and sell passenger cars to people, not to the military; for him, the name "Datsun" had survived the war with its purity intact, not "Nissan".
This lasted until car production resumed in 1947.
He was never allowed back into Nissan, which returned to passenger car manufacture in 1947 and to its original name of Nissan Motor Company Ltd.
in 1949. American service personnel in their teens or early twenties during the Second World War would be in prime car-buying age by 1960, if only to find an economical small second car for their growing family needs.
After release he was forbidden from returning to any corporate or public office until 1951.
His rise to its leadership position occurred in 1957 in part because of his handling of the critical Nissan workers' strike that began May 25, 1953, and ran for 100 days.
Not until January 1955 did Datsun offer a fully indigenous design. That year, the Occupation returned production facilities to Japanese control, and Datsun introduced the 110 saloon and the 110-based 120 pickup. ===Datsun in the American market=== The use of the Datsun name in the American market derives from the name Nissan used for its production cars.
His rise to its leadership position occurred in 1957 in part because of his handling of the critical Nissan workers' strike that began May 25, 1953, and ran for 100 days.
From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun.
Before the entry into the American market in 1958, Nissan did not produce cars under the Nissan brand name, but only trucks.
The discouragement felt by Katayama as regards his prospects at Nissan, led to his going on the verge of resigning, when Datsun's 1958 Australian Mobilgas victories vaulted him, as leader of the winning Datsun teams, to national prominence in a Japan bent on regaining international status. The company's first product to be exported around the world was the 113, with a proprietary four-cylinder engine. Datsun entered the American market in 1958, with sales in California.
By 1959, the company had dealers across the U.S.
Only in the 1960s did Datsun begin to brand some automobile models as Nissans, like the Patrol and a small test batch of about 100 Cedric luxury sedans, and then not again until the 1980s.
In the United States, the Nissan branch was named "Nissan Motor Corporation in U.S.A.", and chartered on September 28, 1960, in California, but the small cars the firm exported to America were still named Datsun. Corporate choice favored Datsun, so as to distance the parent factory Nissan's association by Americans with Japanese military manufacture.
in 1949. American service personnel in their teens or early twenties during the Second World War would be in prime car-buying age by 1960, if only to find an economical small second car for their growing family needs.
From 1962 to 1969 the Nissan Patrol utility vehicle was sold in the United States (as a competitor to the Toyota Land Cruiser J40 series), making it the only Nissan-badged product sold in the US prior to that name's introduction worldwide decades later. From 1960 on, exports and production continued to grow.
It would go on to two outright wins in the East African Rally. Katayama was made Vice President of the Nissan North American subsidiary in 1960, and as long as he was involved in decision making, both as North American Vice President from 1960 to 1965, and then President of Nissan Motor Company U.S.A.
There is evidence that six of these early Datsuns were exported to New Zealand in 1936, a market they then re-entered in May 1962.
From 1962 to 1969 the Nissan Patrol utility vehicle was sold in the United States (as a competitor to the Toyota Land Cruiser J40 series), making it the only Nissan-badged product sold in the US prior to that name's introduction worldwide decades later. From 1960 on, exports and production continued to grow.
A new plant was built at Oppama, south of Yokohama; it opened in 1962.
The first European market that Nissan had entered was Finland, where sales began in 1962.
By 1964, Bluebird was being built at 10,000 cars a month. For 1966, Datsun debuted the 1000, allowing owners of kei cars to move up to something bigger.
It would go on to two outright wins in the East African Rally. Katayama was made Vice President of the Nissan North American subsidiary in 1960, and as long as he was involved in decision making, both as North American Vice President from 1960 to 1965, and then President of Nissan Motor Company U.S.A.
from 1965 to 1975, the cars were sold as Datsuns.
By 1964, Bluebird was being built at 10,000 cars a month. For 1966, Datsun debuted the 1000, allowing owners of kei cars to move up to something bigger.
That same year, Datsun won the East African Safari Rally and merged with Prince Motors, giving the company the Skyline model range, as well as a test track at Murayama. The company introduced the Bluebird 510 in 1967.
This was followed in 1968 with the iconic 240Z, which proved affordable sports cars could be built and sold profitably: it was soon the world's #1-selling sports car.
Nissan began exporting Datsun-badged cars to the United Kingdom in 1968, at which time foreign cars were a rarity, with only a small percentage of cars being imported – some of the most popular examples at the time including the Renault 16 from France and Volkswagen Beetle from West Germany.
From 1962 to 1969 the Nissan Patrol utility vehicle was sold in the United States (as a competitor to the Toyota Land Cruiser J40 series), making it the only Nissan-badged product sold in the US prior to that name's introduction worldwide decades later. From 1960 on, exports and production continued to grow.
During the 1970s and early 1980s, Nissan frequently enjoyed the largest market share in Britain of any foreign carmaker. By the early 1980s, the Nissan badge was gradually appearing on Datsun-badged cars, and eventually the Datsun branding was phased out, the final new car with a Datsun badge being the Micra supermini, launched in Britain from June 1983.
surely rankled Nissan executives who had seen Toyota and Honda become household words." Ultimately, the name change campaign lasted for a three-year period from 1982 to 1984 – Datsun badged vehicles had been progressively fitted with small "Nissan" and "Datsun by Nissan" badges from the late 1970s onward until the Nissan name was given prominence in 1983 – although in some export markets, vehicles continued to wear both the Datsun and Nissan badges until 1986.
It sold just over 6,000 cars there as late as 1971, but its sales surged to more than 30,000 the following year and continued to climb over the next few years, with well-priced products including the Cherry 100A and Sunny 120Y proving particularly popular, at a time when the British motor industry was plagued by strikes and British Leyland in particular was gaining a reputation for building cars which had major issues with build quality and reliability.
Another US$200 million were spent during the 1982 to 1986 advertising campaigns, where the "Datsun, We Are Driven!" campaign (which was adopted in late 1977 in the wake of the 1973 oil crisis and subsequent 1979 energy crisis) yielded to "The Name is Nissan" campaign (the latter campaign was used for some years beyond 1985).
London: Orbis, 1974. ==External links== Official site in Russia Official site in Indonesia Nissan Car manufacturers of Japan Japanese companies established in 1931 Vehicle manufacturing companies established in 1931 Products introduced in 2013 Japanese brands Car brands
from 1965 to 1975, the cars were sold as Datsuns.
Another US$200 million were spent during the 1982 to 1986 advertising campaigns, where the "Datsun, We Are Driven!" campaign (which was adopted in late 1977 in the wake of the 1973 oil crisis and subsequent 1979 energy crisis) yielded to "The Name is Nissan" campaign (the latter campaign was used for some years beyond 1985).
Another US$200 million were spent during the 1982 to 1986 advertising campaigns, where the "Datsun, We Are Driven!" campaign (which was adopted in late 1977 in the wake of the 1973 oil crisis and subsequent 1979 energy crisis) yielded to "The Name is Nissan" campaign (the latter campaign was used for some years beyond 1985).
Only in the 1960s did Datsun begin to brand some automobile models as Nissans, like the Patrol and a small test batch of about 100 Cedric luxury sedans, and then not again until the 1980s.
During the 1970s and early 1980s, Nissan frequently enjoyed the largest market share in Britain of any foreign carmaker. By the early 1980s, the Nissan badge was gradually appearing on Datsun-badged cars, and eventually the Datsun branding was phased out, the final new car with a Datsun badge being the Micra supermini, launched in Britain from June 1983.
was announced in the autumn (September/October) of 1981.
surely rankled Nissan executives who had seen Toyota and Honda become household words." Ultimately, the name change campaign lasted for a three-year period from 1982 to 1984 – Datsun badged vehicles had been progressively fitted with small "Nissan" and "Datsun by Nissan" badges from the late 1970s onward until the Nissan name was given prominence in 1983 – although in some export markets, vehicles continued to wear both the Datsun and Nissan badges until 1986.
Datsun-Nissan Micra) from 1982 until 1984.
Another US$200 million were spent during the 1982 to 1986 advertising campaigns, where the "Datsun, We Are Driven!" campaign (which was adopted in late 1977 in the wake of the 1973 oil crisis and subsequent 1979 energy crisis) yielded to "The Name is Nissan" campaign (the latter campaign was used for some years beyond 1985).
During the 1970s and early 1980s, Nissan frequently enjoyed the largest market share in Britain of any foreign carmaker. By the early 1980s, the Nissan badge was gradually appearing on Datsun-badged cars, and eventually the Datsun branding was phased out, the final new car with a Datsun badge being the Micra supermini, launched in Britain from June 1983.
surely rankled Nissan executives who had seen Toyota and Honda become household words." Ultimately, the name change campaign lasted for a three-year period from 1982 to 1984 – Datsun badged vehicles had been progressively fitted with small "Nissan" and "Datsun by Nissan" badges from the late 1970s onward until the Nissan name was given prominence in 1983 – although in some export markets, vehicles continued to wear both the Datsun and Nissan badges until 1986.
By the end of 1984, the Datsun branding had completely disappeared in Britain, although it lingered elsewhere until 1986. ===Rebranding=== In Japan, there appears to have been what probably constituted a long-held 'official' company bias against use of the name "Datsun".
surely rankled Nissan executives who had seen Toyota and Honda become household words." Ultimately, the name change campaign lasted for a three-year period from 1982 to 1984 – Datsun badged vehicles had been progressively fitted with small "Nissan" and "Datsun by Nissan" badges from the late 1970s onward until the Nissan name was given prominence in 1983 – although in some export markets, vehicles continued to wear both the Datsun and Nissan badges until 1986.
Datsun-Nissan Micra) from 1982 until 1984.
Another US$200 million were spent during the 1982 to 1986 advertising campaigns, where the "Datsun, We Are Driven!" campaign (which was adopted in late 1977 in the wake of the 1973 oil crisis and subsequent 1979 energy crisis) yielded to "The Name is Nissan" campaign (the latter campaign was used for some years beyond 1985).
From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun.
By 1986, Nissan had phased out the Datsun name, but re-launched it in June 2013 as the brand for low-cost vehicles manufactured for emerging markets.
Nissan phased out the Datsun brand in March 1986.
By the end of 1984, the Datsun branding had completely disappeared in Britain, although it lingered elsewhere until 1986. ===Rebranding=== In Japan, there appears to have been what probably constituted a long-held 'official' company bias against use of the name "Datsun".
surely rankled Nissan executives who had seen Toyota and Honda become household words." Ultimately, the name change campaign lasted for a three-year period from 1982 to 1984 – Datsun badged vehicles had been progressively fitted with small "Nissan" and "Datsun by Nissan" badges from the late 1970s onward until the Nissan name was given prominence in 1983 – although in some export markets, vehicles continued to wear both the Datsun and Nissan badges until 1986.
Another US$200 million were spent during the 1982 to 1986 advertising campaigns, where the "Datsun, We Are Driven!" campaign (which was adopted in late 1977 in the wake of the 1973 oil crisis and subsequent 1979 energy crisis) yielded to "The Name is Nissan" campaign (the latter campaign was used for some years beyond 1985).
Five years after the name change program was over, Datsun still remained more familiar than Nissan. ===Datsun truck=== In 2001, Nissan marketed its D22 pick-up model in Japan with the name Datsun.
Production of this model was between May 2001 and October 2002. ==Re-launch== On 20 March 2012, it was announced that Nissan would revive the Datsun marque as a low-cost car brand for use in Indonesia, Nepal, South Africa, India, and Russia, and on 15 July 2013, nearly three decades after it was phased out, the name was formally resurrected.
Production of this model was between May 2001 and October 2002. ==Re-launch== On 20 March 2012, it was announced that Nissan would revive the Datsun marque as a low-cost car brand for use in Indonesia, Nepal, South Africa, India, and Russia, and on 15 July 2013, nearly three decades after it was phased out, the name was formally resurrected.
Production of this model was between May 2001 and October 2002. ==Re-launch== On 20 March 2012, it was announced that Nissan would revive the Datsun marque as a low-cost car brand for use in Indonesia, Nepal, South Africa, India, and Russia, and on 15 July 2013, nearly three decades after it was phased out, the name was formally resurrected.
By 1986, Nissan had phased out the Datsun name, but re-launched it in June 2013 as the brand for low-cost vehicles manufactured for emerging markets.
Production of this model was between May 2001 and October 2002. ==Re-launch== On 20 March 2012, it was announced that Nissan would revive the Datsun marque as a low-cost car brand for use in Indonesia, Nepal, South Africa, India, and Russia, and on 15 July 2013, nearly three decades after it was phased out, the name was formally resurrected.
The Go+, a 5+2 seater station wagon, was added to the range in September 2013. In February 2014, the redi-Go concept car was presented.
London: Orbis, 1974. ==External links== Official site in Russia Official site in Indonesia Nissan Car manufacturers of Japan Japanese companies established in 1931 Vehicle manufacturing companies established in 1931 Products introduced in 2013 Japanese brands Car brands
Nissan said the brand's reputation for value and reliability would help it gain market share in emerging markets. The Datsun brand was re-launched in New Delhi, India, with the Datsun Go, which went on sale in India in early 2014.
Datsun models are sold in Indonesia, Russia, India, Nepal and South Africa since 2014.
The Go+, a 5+2 seater station wagon, was added to the range in September 2013. In February 2014, the redi-Go concept car was presented.
The brand entered Kazakhstan in 2015, and Belarus and Lebanon in 2016. The Datsun Go is being built at the Renault-Nissan plant in Chennai, India.
The brand entered Kazakhstan in 2015, and Belarus and Lebanon in 2016. The Datsun Go is being built at the Renault-Nissan plant in Chennai, India.
Nissan has considered phasing out the Datsun brand for a second time in 2019 and 2020. In 1931, Dat Motorcar Co.
Nissan has considered phasing out the Datsun brand for a second time in 2019 and 2020. In 1931, Dat Motorcar Co.
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