Use of doublespeak in advertisements resulted in aspirin production rates rising by almost 50 percent from over 23 million pounds in 1960 to over 35 million pounds in 1970. ===In comedy=== Doublespeak, particularly when exaggerated, can be used as a device in satirical comedy and social commentary to ironically parody political or bureaucratic establishments' intent on obfuscation or prevarication.
Use of doublespeak in advertisements resulted in aspirin production rates rising by almost 50 percent from over 23 million pounds in 1960 to over 35 million pounds in 1970. ===In comedy=== Doublespeak, particularly when exaggerated, can be used as a device in satirical comedy and social commentary to ironically parody political or bureaucratic establishments' intent on obfuscation or prevarication.
Among the other phrases in contention were "difficult exercise in labor relations", meaning a strike, and "meaningful downturn in aggregate output", an attempt to avoid saying the word "recession". == NCTE Committee on Public Doublespeak == The National Council of Teachers of English (NCTE) Committee on Public Doublespeak was formed in 1971, in the midst of the Watergate scandal.
The Doublespeak Award is an "ironic tribute to public speakers who have perpetuated language that is grossly deceptive, evasive, euphemistic, confusing, or self-centered." It has been issued by the National Council of Teachers of English (NCTE) since 1974.
New York: Harper & Row ==External links== Business Doublespeak A short essay by William Lutz DoubleSpeak Homepage by Michele Damron (1998) National Council of Teachers of English Doublespeak Award established in 1974 Euphemisms Propaganda techniques using words Cognitive dissonance Nineteen Eighty-Four
He was also the founder of the Intensify/Downplay pattern that has been widely used to identify instances of doublespeak being used. ===Daniel Dieterich=== Daniel Dieterich served as the second chairman of the Doublespeak committee after Hugh Rank in 1975.
Lutz has served as the third chairman of the Doublespeak Committee since 1975.
In 1989, both his own book Doublespeak and, under his editorship, the committee's third book, Beyond Nineteen Eighty-Four, were published.
An example of this is the United States Department of Defense, which won the award three times in 1991, 1993, and 2001.
For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes).
An example of this is the United States Department of Defense, which won the award three times in 1991, 1993, and 2001.
An example of this is the United States Department of Defense, which won the award three times in 1991, 1993, and 2001.
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