In Catholic countries the transition took place somewhat later. ===Enlightenment=== During the Age of Enlightenment both the gimmal rings and posie rings were popular, although the latter was more often used as an expression of sentiment than to indicate a formal engagement. ===Victorian era=== In South Africa, diamonds were first found in 1866, although they were not identified as such until 1867.
In Catholic countries the transition took place somewhat later. ===Enlightenment=== During the Age of Enlightenment both the gimmal rings and posie rings were popular, although the latter was more often used as an expression of sentiment than to indicate a formal engagement. ===Victorian era=== In South Africa, diamonds were first found in 1866, although they were not identified as such until 1867.
By 1872, the output of the diamond mines exceeded one million carats per year.
in 1886 and its six-claw prong setting design sold under the "Tiffany setting" trademark.
During the Great Depression of the 1930s, the price of diamonds collapsed.
In the 1930s, they suggested that a man should spend the equivalent of one month's income in the engagement ring.
Beginning in 1935, these laws were repealed or limited.
However, diamond engagement rings were for a long time seen as the domain of the nobility and aristocracy, and tradition often favoured simpler engagement bands. ===20th century=== In the United States, the popularity of diamond engagement rings declined after World War I, even more so after the onset of the Great Depression. In 1938, the diamond cartel De Beers began a marketing campaign that would have a major impact on engagement rings.
While the first phase of the marketing campaign consisted of market research, the advertising phase began in 1939.
The sales of diamonds in the United States rose from $23 millions to $2.1 billions between 1939 and 1979. Law professor Margart F.
Brining links the surge in engagement ring sales in the USA after 1945 to the abolishment of the "breach of promise", that had entitled a woman whose fiancé had broken off their engagement to sue him for damages.
In 1947 the slogan "a diamond is forever" was introduced.
The sales of diamonds in the United States rose from $23 millions to $2.1 billions between 1939 and 1979. Law professor Margart F.
In the 1980s, they suggested that he should spend two months' income on it (three months in Japan).
Mitnick, 625 N.W.2d 136 (Michigan, 2001), whose ruling found the following reasoning persuasive: "the so-called 'modern trend' holds that because an engagement ring is an inherently conditional gift, once the engagement has been broken, the ring should be returned to the donor.
In 2012, the average cost of an engagement ring in the US as reported by the industry was US$4,000.
In a 2015 scholarly study, almost a quarter of couples said that they did not buy a ring, and another third spent less than US$2000 on it.
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