Alfred Henry "Freddy" Heineken (4 November 1923 – 3 January 2002) was a Dutch businessman for Heineken International, the brewing company bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam.
Alfred Henry "Freddy" Heineken (4 November 1923 – 3 January 2002) was a Dutch businessman for Heineken International, the brewing company bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam.
At the time of his death, Heineken was one of the richest people in the Netherlands, with a net worth of 9.5 billion guilders. ==Biography== ===Early life=== Heineken was born on 4 November 1923 in Amsterdam in the Netherlands.
He entered the service of the Heineken company – which by then was no longer owned by the family – on 1 June 1941 and bought back stock several years later, to ensure the family controlled the company again.
He served as chairman of the board of directors and CEO from 1971 until 1989.
By the time of his resignation as chairman of the board in 1989 he had transformed Heineken from a brand that was known primarily in the Netherlands into a brand name recognized worldwide. ===Kidnapping=== Freddy Heineken and his driver Ab Doderer were kidnapped in 1983 and released on a ransom of 35 million Dutch guilders (around €15,800,000 Euros).
He served as chairman of the board of directors and CEO from 1971 until 1989.
After his retirement as chairman and CEO, Heineken continued to sit on the board of directors until his death and served as chairman of the supervisory board from 1989 till 1995.
By the time of his resignation as chairman of the board in 1989 he had transformed Heineken from a brand that was known primarily in the Netherlands into a brand name recognized worldwide. ===Kidnapping=== Freddy Heineken and his driver Ab Doderer were kidnapped in 1983 and released on a ransom of 35 million Dutch guilders (around €15,800,000 Euros).
After his retirement as chairman and CEO, Heineken continued to sit on the board of directors until his death and served as chairman of the supervisory board from 1989 till 1995.
Heineken struggled for some time with deteriorating health, in 1999 he suffered a mild stroke but recovered.
Alfred Henry "Freddy" Heineken (4 November 1923 – 3 January 2002) was a Dutch businessman for Heineken International, the brewing company bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam.
Heineken died unexpectedly from pneumonia on 3 January 2002 at the age of 78 in his home in Noordwijk.
In 2003, Meijer halted resisting his extradition to the Netherlands, and was transferred to a Dutch prison to serve the last part of his term. The films The Heineken Kidnapping (2011) and Kidnapping Freddy Heineken (2015) are based on this incident. ===Personal=== Heineken married Lucille Cummins, an American from a Kentucky family of bourbon whiskey distillers.
Heineken was a member of the People's Party for Freedom and Democracy (VVD). ==Popular culture== A film of the kidnapping De Heineken Ontvoering, with Rutger Hauer playing Freddy Heineken, was released in October 2011.
Heineken, based on De Vries' book about the kidnapping, was produced by Informant Media in 2013 based on the scenario written by William Brookfield.
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