Loyalty program

1980

Turkish Airlines has a loyalty program called Miles&Smiles. United Kingdom: Passcard (later renamed Passkey) was in the early 1980s.

Sainsbury's Homebase Spend and Save Card was another early 1980s loyalty card.

1990

Others were: * During the late 1990s—Esso petrol program were: Tiger Miles, Maxol, Texaco and Statoil.

1993

KickBack.no is owned by Schibsted Media Group. Republic of Ireland: Superquinn introduced its SuperClub loyalty card in 1993, the prototype for Europe.

1996

Indian Oil's fleet card program XTRAPOWER and retail program XTRAREWARDS claim a combined customer base of 3 million. Iran: The first Iranian loyalty program launched in 1996.

1997

However, loyalty cards did not expand until 1997, when Tesco Ireland introduced its Clubcard scheme, shortly after its purchase of Power Supermarkets.

2000

JÖ was fully launched in 2019. Finland: The two major retail coalitions with loyalty programs are the S-Group with their S-Etukortti card) and Kesko with K-Plussa (67%). Georgia: Georgia's biggest loyalty card program has been run by Universal Card Corporation since 2010 via UNICARD. Germany: The largest loyalty program is Payback, launched in 2000.

Many stores have kiosks that, with the cards, print vouchers that can be used at the till.Safeway's ABC Card was discontinued in 2000.

2005

East Credit Card Group Kish launched its loyalty program in 2005. Malaysia: Genting Highlands Resort loyalty card, WorldCard, is valid in three countries: Malaysia, Singapore and Hong Kong. Philippines: SM Supermalls and BDO Unibank offer rewards cards which are accepted by The SM Store, SM Supermarket, SM Hypermarket, ACE Hardware and Watsons Pharmacy.

Increasing oil prices ended these in 2005. * Game, a major computer game and hardware retailer, which merged with Electronics Boutique's programme. * Rewards From Us To You, a hotel loyalty program Russia: MALINA, "the largest multicorporate customer loyalty program in Russia," was launched in 2006 by Loyalty Partners Vostok.

2006

Increasing oil prices ended these in 2005. * Game, a major computer game and hardware retailer, which merged with Electronics Boutique's programme. * Rewards From Us To You, a hotel loyalty program Russia: MALINA, "the largest multicorporate customer loyalty program in Russia," was launched in 2006 by Loyalty Partners Vostok.

2008

was launched by Arvato in 2008.

Claiming to be Switzerland's first online bonus program, Bonuspoints was launched in early 2008 and offers incentives for shopping at 70 different online stores. Turkey: Pegasus Airlines has a loyalty program called Pegasus Plus which gives rewards for every flight.

2009

Some prominent examples are Austrian based mobile-pocket established in 2009, the US-based Punchd (discontinued from June 2013,), which became part of Google in 2011.

2010

German loyalty program operator Loyalty Partner took a controlling interest in i-mint in June 2010 and renamed the program PAYBACK India in July 2011.

JÖ was fully launched in 2019. Finland: The two major retail coalitions with loyalty programs are the S-Group with their S-Etukortti card) and Kesko with K-Plussa (67%). Georgia: Georgia's biggest loyalty card program has been run by Universal Card Corporation since 2010 via UNICARD. Germany: The largest loyalty program is Payback, launched in 2000.

HappyDigits was disbanded by 2010. Hungary: SuperShop and Multipoint are their main loyalty programs. Italy: After the exit of Nectar from the market in 2015, Payback is the most popular loyalty program.

2011

German loyalty program operator Loyalty Partner took a controlling interest in i-mint in June 2010 and renamed the program PAYBACK India in July 2011.

Maximiles is an online coalition program.Formerly operated by British Airways, Airmiles was the most popular flight-related loyalty program in the UK A re-brand of the program in 2011 from Airmiles to Avios caused controversy as members were now required to pay taxes and fees on flights they used for redemption. Co-operative Membership: the Co-op Group offers a 2% (previously 5%) refund to members on Co-op branded products with 2% also going to the cardholder's nominated charity.

Some prominent examples are Austrian based mobile-pocket established in 2009, the US-based Punchd (discontinued from June 2013,), which became part of Google in 2011.

2013

Some prominent examples are Austrian based mobile-pocket established in 2009, the US-based Punchd (discontinued from June 2013,), which became part of Google in 2011.

2015

HappyDigits was disbanded by 2010. Hungary: SuperShop and Multipoint are their main loyalty programs. Italy: After the exit of Nectar from the market in 2015, Payback is the most popular loyalty program.

In the case of infrequent spenders, loyalty fees provide a means of subsidizing discounts. A 2015 study found that most supermarket loyalty cards in the United States do not offer any real value to their customers.

2019

JÖ was fully launched in 2019. Finland: The two major retail coalitions with loyalty programs are the S-Group with their S-Etukortti card) and Kesko with K-Plussa (67%). Georgia: Georgia's biggest loyalty card program has been run by Universal Card Corporation since 2010 via UNICARD. Germany: The largest loyalty program is Payback, launched in 2000.




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