Marshall McLuhan

1911

Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher, whose work is among the cornerstones of the study of media theory.

However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective. == Life and career == McLuhan was born on 21 July 1911 in Edmonton, Alberta, and was named "Marshall" after his maternal grandmother's surname.

1915

After Herbert's discharge from the army in 1915, the McLuhan family moved to Winnipeg, Manitoba, where Marshall grew up and went to school, attending Kelvin Technical School before enrolling in the University of Manitoba in 1928. === Undergraduate education === After studying for one year as an engineering student, he changed majors and earned a Bachelor of Arts degree (1933), winning a University Gold Medal in Arts and Sciences.

1928

After Herbert's discharge from the army in 1915, the McLuhan family moved to Winnipeg, Manitoba, where Marshall grew up and went to school, attending Kelvin Technical School before enrolling in the University of Manitoba in 1928. === Undergraduate education === After studying for one year as an engineering student, he changed majors and earned a Bachelor of Arts degree (1933), winning a University Gold Medal in Arts and Sciences.

1933

His famous aphorism "the medium is the message" (elaborated in his The Extensions of Man, 1964) calls attention to this intrinsic effect of communications media. His interest in the critical study of popular culture was influenced by the 1933 book Culture and Environment by F.

1934

He entered Trinity Hall, Cambridge, in the autumn of 1934, where he studied under I.

1935

In 1935, he wrote to his mother:Had I not encountered Chesterton I would have remained agnostic for many years at least.

1936

He received the required bachelor's degree from Cambridge in 1936 and entered their graduate program. === Conversion to Catholicism === At the University of Manitoba, McLuhan explored his conflicted relationship with religion and turned to literature to "gratify his soul's hunger for truth and beauty," later referring to this stage as agnosticism.

For the rest of his career, he taught in Catholic institutions of higher education. === Early career, marriage, and doctorate === Unable to find a suitable job in Canada, he returned from England to take a job as a teaching assistant at the University of Wisconsin–Madison for the 1936–37 academic year.

1937

While studying the trivium at Cambridge, he took the first steps toward his eventual conversion to Catholicism in 1937, founded on his reading of G.

He taught me the reasons for all that in me was simply blind anger and misery.At the end of March 1937, McLuhan completed what was a slow but total conversion process, when he was formally received into the Catholic Church.

From 1937 to 1944, he taught English at Saint Louis University (with an interruption from 1939 to 1940 when he returned to Cambridge).

1939

From 1937 to 1944, he taught English at Saint Louis University (with an interruption from 1939 to 1940 when he returned to Cambridge).

Louis, a teacher and aspiring actress from Fort Worth, Texas, whom he married on 4 August 1939.

They spent 1939–40 in Cambridge, where he completed his master's degree (awarded in January 1940) and began to work on his doctoral dissertation on Thomas Nashe and the verbal arts.

1940

From 1937 to 1944, he taught English at Saint Louis University (with an interruption from 1939 to 1940 when he returned to Cambridge).

They spent 1939–40 in Cambridge, where he completed his master's degree (awarded in January 1940) and began to work on his doctoral dissertation on Thomas Nashe and the verbal arts.

In 1940, the McLuhans returned to Saint Louis University, where they started a family as he continued teaching.

1943

He was awarded a Doctor of Philosophy degree in December 1943. He next taught at Assumption College in Windsor, Ontario, from 1944 to 1946, then moved to Toronto in 1946 where he joined the faculty of St.

1944

From 1937 to 1944, he taught English at Saint Louis University (with an interruption from 1939 to 1940 when he returned to Cambridge).

He was awarded a Doctor of Philosophy degree in December 1943. He next taught at Assumption College in Windsor, Ontario, from 1944 to 1946, then moved to Toronto in 1946 where he joined the faculty of St.

1946

He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" and the term global village, and predicted the World Wide Web almost 30 years before it was invented.

He was awarded a Doctor of Philosophy degree in December 1943. He next taught at Assumption College in Windsor, Ontario, from 1944 to 1946, then moved to Toronto in 1946 where he joined the faculty of St.

McLuhan quotes from Ruth Benedict, The Chrysanthemum and the Sword, an anthropological study of Japanese culture published in 1946:Occidentals cannot easily credit the ability of the Japanese to swing from one behavior to another without psychic cost.

1950

McLuhan wrote in 1964: "I am pleased to think of my own book The Gutenberg Galaxy as a footnote to the observations of Innis on the subject of the psychic and social consequences, first of writing then of printing." === Later career and reputation === In the early 1950s, McLuhan began the Communication and Culture seminars at the University of Toronto, funded by the Ford Foundation.

Throughout the 1950s, he and Edmund Carpenter also produced an important academic journal called Explorations.

1960

He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s.

For McLuhan, these trends all reverberate with print technology's principle of "segmentation of actions and functions and principle of visual quantification." ==== Global village ==== In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence:" when electronic media replaces visual culture with aural/oral culture.

It will be a useful prelude to the rewrite of Understanding Media [the 1960 NAEB report] that I'm doing now." McLuhan's The Gutenberg Galaxy won Canada's highest literary award, the Governor-General's Award for Non-Fiction, in 1962.

For this reason hot media also include film (especially silent films), radio, the lecture, and photography. McLuhan contrasts hot media with cool—specifically, television [of the 1960s i.e.

The recording consists of a pastiche of statements made by McLuhan interrupted by other speakers, including people speaking in various phonations and falsettos, discordant sounds and 1960s incidental music in what could be considered a deliberate attempt to translate the disconnected images seen on TV into an audio format, resulting in the prevention of a connected stream of conscious thought.

1962

It will be a useful prelude to the rewrite of Understanding Media [the 1960 NAEB report] that I'm doing now." McLuhan's The Gutenberg Galaxy won Canada's highest literary award, the Governor-General's Award for Non-Fiction, in 1962.

1963

Hoping to keep him from moving to another institute, the University of Toronto created the Centre for Culture and Technology (CCT) in 1963. From 1967 to 1968, McLuhan was named the Albert Schweitzer Chair in Humanities at Fordham University in the Bronx.

1964

McLuhan wrote in 1964: "I am pleased to think of my own book The Gutenberg Galaxy as a footnote to the observations of Innis on the subject of the psychic and social consequences, first of writing then of printing." === Later career and reputation === In the early 1950s, McLuhan began the Communication and Culture seminars at the University of Toronto, funded by the Ford Foundation.

His famous aphorism "the medium is the message" (elaborated in his The Extensions of Man, 1964) calls attention to this intrinsic effect of communications media. His interest in the critical study of popular culture was influenced by the 1933 book Culture and Environment by F.

1967

Hoping to keep him from moving to another institute, the University of Toronto created the Centre for Culture and Technology (CCT) in 1963. From 1967 to 1968, McLuhan was named the Albert Schweitzer Chair in Humanities at Fordham University in the Bronx.

1968

Hoping to keep him from moving to another institute, the University of Toronto created the Centre for Culture and Technology (CCT) in 1963. From 1967 to 1968, McLuhan was named the Albert Schweitzer Chair in Humanities at Fordham University in the Bronx.

1970

He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s.

He returned to Toronto where he taught at the University of Toronto for the rest of his life and lived in Wychwood Park, a bucolic enclave on a hill overlooking the downtown where Anatol Rapoport was his neighbour. In 1970, he was made a Companion of the Order of Canada.

1974

McLuhan had begun development on the Tetrad as early as 1974.

1975

In 1975, the University of Dallas hosted him from April to May, appointing him to the McDermott Chair.

1979

In the film, a pompous academic is arguing with Allen in a cinema queue when McLuhan suddenly appears and silences him, saying, "You know nothing of my work." This was one of McLuhan's most frequent statements to and about those who disagreed with him. === Death === In September 1979, McLuhan suffered a stroke which affected his ability to speak.

1980

Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher, whose work is among the cornerstones of the study of media theory.

McLuhan never fully recovered from the stroke and died in his sleep on 31 December 1980.




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