It first began operating in New Zealand under the Standard Oil brand name selling kerosene in the 1870s.
Mobil returned to being purely a lubricant brand in Europe, and became the premium quality oil on sale at Esso service stations. ==Mobil Australia== The Vacuum Oil Company began operating in Australia in 1895, introducing its Plume brand of petrol in 1916.
7-Eleven store renovations and openings since 2013 have included prominent placement of the Mobil logo (as the advertised fuel supplier), usually underneath the 7-Eleven logo, on main signage as well as on petrol pumps. ==Mobil New Zealand== Mobil is the oldest oil company in New Zealand with commercial operations dating back to 1896.
Early in 1896, Vacuum Oil of New York established a marketing office on Featherston Street in Wellington selling lamp oil and harness grease.
As part of the sale agreement, the Mobil stations continue to offer Loblaw's PC Optimum rewards program (which Esso also joined the following year). Brookfield stated that it would open further Mobil stations beyond the Loblaw properties. == Mobil Egypt == In Egypt, ExxonMobil's operations started in 1902, it is known for providing quality lubricants and fuels as well as convenience products.
The former Mobil headquarters in Fairfax County, Virginia, was used as ExxonMobil's downstream headquarters until 2015 when ExxonMobil consolidated employees into a new corporate campus in Spring, Texas. ==History== Following the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies.
Mobil returned to being purely a lubricant brand in Europe, and became the premium quality oil on sale at Esso service stations. ==Mobil Australia== The Vacuum Oil Company began operating in Australia in 1895, introducing its Plume brand of petrol in 1916.
In 1920, the company registered the name "Mobiloil" as a trademark. Henry Clay Folger was head of the company until 1923, when he was succeeded by Herbert L.
In 1920, the company registered the name "Mobiloil" as a trademark. Henry Clay Folger was head of the company until 1923, when he was succeeded by Herbert L.
Beginning February 29, 1928 on NBC, Socony Oil reached radio listeners with a comedy program, Soconyland Sketches, scripted by William Ford Manley and featuring Arthur Allen and Parker Fennelly as rural New Englanders.
Many of its products feature the Mobil symbol of a winged red horse, Pegasus, which has been a company trademark since its affiliation with Magnolia Petroleum Company in the 1930s. The Mobil brand now mainly covers a wide range of automotive, industrial, aviation and marine lubricants.
By the 1930s its Mobiloil had become one of the main brands.
In 1935, it became the Socony Sketchbook, with Christopher Morley and the Johnny Green orchestra. In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum. In 1933, Socony-Vacuum and Jersey Standard (which had oil production and refineries in Indonesia) merged their interests in the Far East into a 50–50 joint venture.
In 1935, it became the Socony Sketchbook, with Christopher Morley and the Johnny Green orchestra. In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum. In 1933, Socony-Vacuum and Jersey Standard (which had oil production and refineries in Indonesia) merged their interests in the Far East into a 50–50 joint venture.
Socony continued to sponsor the show when it moved to CBS in 1934.
In 1935, it became the Socony Sketchbook, with Christopher Morley and the Johnny Green orchestra. In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum. In 1933, Socony-Vacuum and Jersey Standard (which had oil production and refineries in Indonesia) merged their interests in the Far East into a 50–50 joint venture.
In 1935, Socony Vacuum Oil opened the huge Mammoth Oil Port on Staten Island which had a capacity of handling 250 million gallons of petroleum products a year and could transship oil from ocean-going tankers and river barges. In 1940, Socony-Vacuum's gasoline buying practices led to the major antitrust law case United States v.
To celebrate its 100th anniversary in 1966, "Socony" was dropped from the corporate name. From 1936 to 1968, Mobil sponsored an economy run each year (except during World War II) in which domestic automobiles of various manufacturers in several price and size classes were driven by light-footed drivers on cross-country runs.
The Economy Run originated with the Gilmore Oil Company of California in 1936 (which was purchased by Socony-Vacuum in 1940) and later became the Mobilgas Economy Run, and still later the Mobil Economy Run.
The Flying Red Horse (Pegasus) logo was introduced in 1939, and in 1954, the Plume brand was replaced by Mobilgas. Mobil Australia's corporate office is in Melbourne.
In 1935, Socony Vacuum Oil opened the huge Mammoth Oil Port on Staten Island which had a capacity of handling 250 million gallons of petroleum products a year and could transship oil from ocean-going tankers and river barges. In 1940, Socony-Vacuum's gasoline buying practices led to the major antitrust law case United States v.
The Economy Run originated with the Gilmore Oil Company of California in 1936 (which was purchased by Socony-Vacuum in 1940) and later became the Mobilgas Economy Run, and still later the Mobil Economy Run.
Socony-Mobil ranked 86th among United States corporations in the value of World War II military production contracts. Through the years, Mobil was among the largest sellers of gasoline and motor oils in the United States and even held the top spot during the 1940s and much of the 1950s.
The vehicles in each class that achieved the highest fuel economy numbers were awarded the coveted title as the Mobilgas Economy Run winner. During American involvement in World War II, April 29, 1942, Socony's unescorted tanker, named Mobiloil, was sunk by a German U-boat (German Type IX submarine U-108 captained by Klaus Schlotz), and all 52 people survived after 86 hours adrift in lifeboats.
In 1946, Mobil began construction of its refinery at Altona, in Melbourne's western suburbs, which originally produced lubricating oils and bitumen, before commencing the production of motor vehicle fuels in 1956.
Socony-Mobil ranked 86th among United States corporations in the value of World War II military production contracts. Through the years, Mobil was among the largest sellers of gasoline and motor oils in the United States and even held the top spot during the 1940s and much of the 1950s.
Mobil gradually expanded its operation into fuels retailing as well, and opened its first UK service stations in the early 1950s, after the wartime POOL monopoly was disbanded.
As well as its downstream interests, Mobil was active in the North Sea and operated an oil refinery in Coryton (opened in 1953), on the Thames estuary.
The Flying Red Horse (Pegasus) logo was introduced in 1939, and in 1954, the Plume brand was replaced by Mobilgas. Mobil Australia's corporate office is in Melbourne.
It also operates six storage locations across the country maintaining a reputation as a dominant petroleum company in New Zealand. ==Mobil Greece== The first Mobil petrol station in Greece opened on March 4, 1955, and by 1970 there were about 100.
In 1946, Mobil began construction of its refinery at Altona, in Melbourne's western suburbs, which originally produced lubricating oils and bitumen, before commencing the production of motor vehicle fuels in 1956.
Some On the Run locations were sold to 7-Eleven. ===Mobil Travel Guide=== The Mobil Guide was an annual book of hotel and restaurant recommendations based on a system developed by Mobil in 1958.
On 1 March 1999, Mobil closed its remaining petrol stations in Greece. == Mobil in Japan == Since the 1960s, Esso and Mobil stations in Japan had been run by Tōnen General Sekiyu, which had a controlling stake owned by ExxonMobil.
Standard-Vacuum Oil Co., or "Stanvac", operated in 50 countries, including New Zealand, China, and the region of East Africa, before it was dissolved in 1962.
Later Mobil campaigns advertised Mobilgas as the "New Car Gasoline" following extensive testing during the annual Mobilgas Economy Run. In 1962, the gasoline product lines marketed as Mobilgas and Mobilgas Special were rebranded as Mobil Regular and Mobil Premium in a move to emphasize the shortened brand name "Mobil" in promotional efforts, although Mobiloil continued as a single-word term until the 1970s.
In 1963, it changed its trade name from "Mobiloil" to simply "Mobil", introducing a new logo (created by New York graphic design firm Chermayeff & Geismar).
A second refinery at Port Stanvac, south of Adelaide, came on-stream in 1963, but was closed in 2003.
Mobil grew to become the seventh largest brand of petrol in Britain, supplying 1,990 outlets in 1965, and claimed in the mid-1960s to be the first company to operate 100 self-service stations.
To celebrate its 100th anniversary in 1966, "Socony" was dropped from the corporate name. From 1936 to 1968, Mobil sponsored an economy run each year (except during World War II) in which domestic automobiles of various manufacturers in several price and size classes were driven by light-footed drivers on cross-country runs.
After a few years of advertising Mobil gasolines as "Megatane"-rated and as "High Energy" gasolines, Mobil began, in 1966, to promote both its Regular and Premium fuels as "Detergent Gasolines", due to the inclusion of additives designed to clean carburetors and various internal engine parts.
To celebrate its 100th anniversary in 1966, "Socony" was dropped from the corporate name. From 1936 to 1968, Mobil sponsored an economy run each year (except during World War II) in which domestic automobiles of various manufacturers in several price and size classes were driven by light-footed drivers on cross-country runs.
It was previously one of the Seven Sisters that dominated the global petroleum industry from the mid-1940s until the 1970s.
Later Mobil campaigns advertised Mobilgas as the "New Car Gasoline" following extensive testing during the annual Mobilgas Economy Run. In 1962, the gasoline product lines marketed as Mobilgas and Mobilgas Special were rebranded as Mobil Regular and Mobil Premium in a move to emphasize the shortened brand name "Mobil" in promotional efforts, although Mobiloil continued as a single-word term until the 1970s.
During the early 1970s, Mobil ran a TV commercial featuring a character known as "Mr.
The main product lines are Mobil SHC synthetic oils and Mobil Grease greases. ==Former Mobil brands== ===Discount gasoline stations=== Mobil rebranded numerous stations to the Hi-Val, Reelo and Sello discount gasoline brands after major price increases following the 1970s oil crisis made a significant number of consumers extremely price conscious.
It also operates six storage locations across the country maintaining a reputation as a dominant petroleum company in New Zealand. ==Mobil Greece== The first Mobil petrol station in Greece opened on March 4, 1955, and by 1970 there were about 100.
It was introduced in 1974 as a Multi-grade 5W20 viscosity synthetic motor oil.
At the end of the 1980s Mobil sold its fuel stations in Norway, Sweden, and Denmark to Norsk Hydro, who converted them into Hydro stations. In October 1983, Howard B.
These brands were discontinued in the 1980s, after the gasoline market had recovered. ===Convenience Stores=== Mobil expanded the sale of convenience store items first pioneered at its discount gasoline stations under the Mobil Mart brand.
At the end of the 1980s Mobil sold its fuel stations in Norway, Sweden, and Denmark to Norsk Hydro, who converted them into Hydro stations. In October 1983, Howard B.
In late 1983, an "uneasy truce" was reached between two major stockholders, former chairman Howard B.
He reversed his position on the bylaws November 1983 and disclosed his intention to sell his stake.
Several months before March 1984, the Keck family, which owned a total of about 22 percent of the stock of Superior, approached Mobil Corporation (now part of ExxonMobil) with an offer to sell the family stock. In March 1984, Mobil announced that it had "secretly" agreed to buy the 22 percent, and would offer the company's remaining stockholders the same price, at $45 a share.
In March 1984, Superior Oil was in the process of being acquired by Mobil for $5.7 billion.
The takeover was completed in September 1984, with Superior, then based in Houston, becoming a wholly owned subsidiary of Mobil.
Murray in 1984. Mobil moved its headquarters from 150 East 42nd Street, New York City to Fairfax County, Virginia, in 1987.
Among other changes, in February 1985 it was reported that Mobil was planning on selling an unprofitable Idaho gold mine it had acquired when it purchased Superior. William P.
Murray in 1984. Mobil moved its headquarters from 150 East 42nd Street, New York City to Fairfax County, Virginia, in 1987.
Mobil commenced removal of the refinery in July 2009, together with site remediation works. In 1990, Mobil acquired the service station network of Esso Australia.
In 1996, Mobil's fuels operations in Europe were placed into a joint venture 70% owned by BP, and the Mobil brand disappeared from service stations.
Mobil, previously known as the Socony-Vacuum Oil Company, is a major American oil company that merged with Exxon in 1999 to form a parent company called ExxonMobil.
The new company continued operations in New Zealand under both the Vacuum and Atlantic Union brand names. On November 30, 1999, Exxon Corporation and Mobil Oil Corporation merged with Mobil Oil New Zealand Limited now owned by new entity ExxonMobil.
On 1 March 1999, Mobil closed its remaining petrol stations in Greece. == Mobil in Japan == Since the 1960s, Esso and Mobil stations in Japan had been run by Tōnen General Sekiyu, which had a controlling stake owned by ExxonMobil.
Forbes launched revised versions of various guides in late 2009. ==Lukoil transaction== In 2000, Lukoil purchased the remaining assets of Getty Oil and began opening Lukoil stations in the US in 2003.
Following Mobil's merger with Exxon, at the start of 2000 BP acquired all the petrol retailing assets as well as the Coryton refinery (but sold it to Petroplus in 2007).
Forbes launched revised versions of various guides in late 2009. ==Lukoil transaction== In 2000, Lukoil purchased the remaining assets of Getty Oil and began opening Lukoil stations in the US in 2003.
A second refinery at Port Stanvac, south of Adelaide, came on-stream in 1963, but was closed in 2003.
Most of the US Lukoil locations are converted Getty stations, although some are also converted Mobil stations bought from ConocoPhillips when that company left the Northeast. In spring 2004, Lukoil purchased 779 Mobil gas stations throughout New Jersey and Pennsylvania, and in 2005 began converting them to the Lukoil brand.
Most of the US Lukoil locations are converted Getty stations, although some are also converted Mobil stations bought from ConocoPhillips when that company left the Northeast. In spring 2004, Lukoil purchased 779 Mobil gas stations throughout New Jersey and Pennsylvania, and in 2005 began converting them to the Lukoil brand.
Following Mobil's merger with Exxon, at the start of 2000 BP acquired all the petrol retailing assets as well as the Coryton refinery (but sold it to Petroplus in 2007).
In October 2009, ExxonMobil licensed the brand to Forbes magazine, which retitled the guide's various designations, e.g., Forbes Travel Guide, Forbes Five Stars, and so on.
Forbes launched revised versions of various guides in late 2009. ==Lukoil transaction== In 2000, Lukoil purchased the remaining assets of Getty Oil and began opening Lukoil stations in the US in 2003.
Mobil commenced removal of the refinery in July 2009, together with site remediation works. In 1990, Mobil acquired the service station network of Esso Australia.
On 27 May 2009, Caltex Australia announced it would be acquiring 302 Mobil service stations in Melbourne, Brisbane, Sydney and Adelaide, subject to approval of the Australian Competition & Consumer Commission.
Most New Jersey Mobil locations were converted to Lukoil stations, until the early 2010s when most Lukoil stations re-converted back to Mobil stations in half of Northern New Jersey, after Lukoil sold most its stations back to ExxonMobil's Mobil brand. ==Mobil UK== Vacuum Oil Company started selling lubricating oils in Europe in the late 19th century.
The ACCC subsequently announced its opposition to the takeover, citing the likelihood of increased fuel prices due to diminished competition. On 27 May 2010, 7-Eleven announced that it had acquired Mobil's entire Australian network of 295 service stations, with fuel still to be supplied by Mobil.
The Mobil brand is also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2019), Malaysia (until 2012), Mexico (starting about first quarter of 2018), New Zealand and Nigeria. The Mobil brand has a significant market presence in the following metropolitan areas: New York metropolitan area (excluding most of New Jersey) Detroit Chicago Los Angeles Minneapolis-St.
In 2012, the company bought out much of ExxonMobil's stake, reducing it to a 22% minority.
Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately.
7-Eleven store renovations and openings since 2013 have included prominent placement of the Mobil logo (as the advertised fuel supplier), usually underneath the 7-Eleven logo, on main signage as well as on petrol pumps. ==Mobil New Zealand== Mobil is the oldest oil company in New Zealand with commercial operations dating back to 1896.
The former Mobil headquarters in Fairfax County, Virginia, was used as ExxonMobil's downstream headquarters until 2015 when ExxonMobil consolidated employees into a new corporate campus in Spring, Texas. ==History== Following the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies.
In 2016, ExxonMobil sold the remainder of its stake. In 2017, the company announced that it would merge with JX Group to form JXTG Holdings, with its petroleum business operating as JXTG Nippon Oil & Energy.
The Mobil brand is also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2019), Malaysia (until 2012), Mexico (starting about first quarter of 2018), New Zealand and Nigeria. The Mobil brand has a significant market presence in the following metropolitan areas: New York metropolitan area (excluding most of New Jersey) Detroit Chicago Los Angeles Minneapolis-St.
Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately.
In 2016, ExxonMobil sold the remainder of its stake. In 2017, the company announced that it would merge with JX Group to form JXTG Holdings, with its petroleum business operating as JXTG Nippon Oil & Energy.
Following the merger, it was announced that both the Esso and Mobil brands would be phased out by 2020, and replaced by the JX-originated Eneos banner. == Mobil in Canada == In April 2017, Loblaw Companies sold its network of 213 gas stations (all of which are attached to its various grocery store locations) to Brookfield Business Partners.
The Mobil brand is also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2019), Malaysia (until 2012), Mexico (starting about first quarter of 2018), New Zealand and Nigeria. The Mobil brand has a significant market presence in the following metropolitan areas: New York metropolitan area (excluding most of New Jersey) Detroit Chicago Los Angeles Minneapolis-St.
The Mobil brand is also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2019), Malaysia (until 2012), Mexico (starting about first quarter of 2018), New Zealand and Nigeria. The Mobil brand has a significant market presence in the following metropolitan areas: New York metropolitan area (excluding most of New Jersey) Detroit Chicago Los Angeles Minneapolis-St.
Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately.
Following the merger, it was announced that both the Esso and Mobil brands would be phased out by 2020, and replaced by the JX-originated Eneos banner. == Mobil in Canada == In April 2017, Loblaw Companies sold its network of 213 gas stations (all of which are attached to its various grocery store locations) to Brookfield Business Partners.
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