Pizza Hut is an American restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney.
It provides pizza and other Italian-American dishes, including pasta, side dishes and desserts. The chain has 18,703 restaurants worldwide as of December 31, 2019, making it the world's largest pizza chain in number of locations. It is a subsidiary of Yum! Brands, Inc., one of the world's largest restaurant companies. ==History== Pizza Hut was founded on June 15, 1958, by two brothers, Dan and Frank Carney, both Wichita State students, as a single location in Wichita, Kansas.
The brothers began franchising in 1959.
The iconic Pizza Hut building style was designed in 1963 by Chicago architect George Lindstrom and was implemented in 1969.
A 2021 menu addition, designed to commemorate the 25th anniversary of the introduction of stuffed-crust-pizza, was "nothing but the stuffed crust," a ring of dough filled with cheese. ==Advertising== ===United States=== Pizza Hut's first television commercial was produced in 1965 by Bob Walterscheidt for the Harry Crow agency in Wichita, and was entitled "Putt Putt to the Pizza Hut".
It features a man in a business suit and tie, played by Ron Williams, who was then a production manager for Wichita's ABC affiliate KAKE-TV, as he starts ordering take-out, leaves his house, and gets into his 1965 Mustang JR by driving to Pizza Hut, where he is chased by a variety of townspeople, portrayed by neighborhood kids, Walterscheidt and his daughter, and various employees for Harry Crow and KAKE-TV.
He goes inside Pizza Hut by picking up his pizza, and gets back in the 1965 Mustang Jr to return home.
The first Pizza Hut restaurant east of the Mississippi River was opened in Athens, Ohio, in 1966 by Lawrence Berberick and Gary Meyers. The company announced a rebrand that began on November 19, 2014, in an effort to increase sales, which had dropped in the previous two years.
The ad first aired on November 19, 1966, during halftime of the Notre Dame vs.
The iconic Pizza Hut building style was designed in 1963 by Chicago architect George Lindstrom and was implemented in 1969.
Bill sketches from Saturday Night Live in the late 1970s - upon which the ad campaign was based.
In the 1970s, Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete".
Pizza Hut has other business concepts independent of the store type. In 1975, Pizza Hut began testing concepts with Applegate's Landing.
PepsiCo acquired Pizza Hut in November 1977.
Book It! was conceived in 1984 during a dinner with Art Gunther, President of Pizza Hut, and Bud Gates, SVP of Marketing at Pizza Hut, as a way to help Gunther's son read more. The program has been criticized by some psychologists on the grounds it may lead to overjustification and reduce children's intrinsic interest in reading.
Your Pizza Hut" From 2012 to 2016, the advertising slogan was "Make it great", a variation of the 1987–1995 slogan "Makin' it great!".
In Australia during the mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks, who upon delivering pizza to his father, would hear the catchphrase "Here's a tip: be good to your mother".
Pizza Hut also engaged in product placement within the film, having a futuristic version of their logo with their trademarked red hut printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015. The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game came with a coupon for a free pizza.
These commercials ran from 1991 to 1999 and was created by Walter Williams, creator of the Mr.
The first outlet was opened in Karachi in 1993.
Applegate's Landing went defunct in the mid-1980s except for one location in McPherson, Kansas that closed in fall, 1995. An upscale concept was unveiled in 2004, called "Pizza Hut Italian Bistro".
From 1995 to 1999, the slogan was "You'll love the stuff we're made of".
The game included Pizza Hut product placement in the form of background advertisements and pizza that would refill the character's life. In 1995, 21 years before becoming President of the United States, Donald Trump and his ex-wife Ivana Trump appeared in a commercial.
The last scene of the commercial showed Ivana asking for the last slice, to which Donald replied, "Actually, dear, you're only entitled to half", a play on the couple's recent divorce. In 1995, Ringo Starr appeared in a Pizza Hut commercial which also featured The Monkees.
Twenty years later, Pizza Hut (alongside Taco Bell and Kentucky Fried Chicken) were spun off by PepsiCo on May 30, 1997, and all three restaurant chains became part of a new company named Tricon Global Restaurants, Inc.
Pearce responds with, "this time he's hit the post". ===Russia=== In 1997, former Soviet Union leader Gorbachev starred in a Pizza Hut commercial with his granddaughter Anastasia Virganskaya to raise money for the Perestroyka Archives.
From 1995 to 1999, the slogan was "You'll love the stuff we're made of".
These commercials ran from 1991 to 1999 and was created by Walter Williams, creator of the Mr.
A commercial with Rush Limbaugh dates from the same year, in which he boasts "nobody is more right than me," yet he states for the first time he will do something wrong, which was to participate in Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed-crust pizzas. In 1999, the announcer says, "The best pizzas under one roof" in the Big New Yorker pizza commercial seen on the PlayStation Pizza Hut Demo Disc 1.
Also, in 1999, the game Crazy Taxi for Sega Dreamcast featured Pizza Hut as one of the locations to which players were able to drive and drop off customers.
This was discontinued on October 27, 2009, in the Dallas market. Pizza Hut developed a pizza for use as space food, which was delivered to the International Space Station in 2001.
The company assumed the name of Yum! Brands on May 22, 2002. Before closing in 2015, the oldest continuously operating Pizza Hut was in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University.
The Book It! program in Australia ceased in 2002. ==International== Pizza Hut's international presence under Yum! Brands includes Canada and Mexico in North America India, Bangladesh, Pakistan, China, Japan, Saudi Arabia, United Arab Emirates, Qatar, Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia, Brunei, Hong Kong, Taiwan, South Korea, Myanmar, and Macau in Asia Pizza Hut's China operations are part of the Yum! spinoff Yum China.
Applegate's Landing went defunct in the mid-1980s except for one location in McPherson, Kansas that closed in fall, 1995. An upscale concept was unveiled in 2004, called "Pizza Hut Italian Bistro".
The 160 restaurants were in 40 Chinese cities in 2005.
"Putt Putt to the Pizza Hut" ran on TV for eight years and was nominated for a Clio Award. Until early 2007, Pizza Hut's main advertising slogan was "Gather 'round the good stuff".
However, in the game's 2010 re-release for Xbox Live and PlayStation Network, all of the product placement, including the Pizza Hut locations, were removed. Early 2007 had Pizza Hut move into several more interactive ways of marketing to the consumer.
Book It! was also criticized by the Campaign for a Commercial-Free Childhood in 2007 who described it as "one of corporate America's most insidious school-based brand promotions." A pamphlet produced by the group argued the program promoted junk food to a captive market, made teachers into promoters for Pizza Hut, and undermined parents by making visits to the chain an integral part of bringing up their children to be literate.
Currently, Pizza Hut has a presence in 23 major cities. ==Criticism== In the United Kingdom, Pizza Hut was criticized in October 2007 for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult.
The company has localized to Southeast Asia with a baked rice dish called Curry Zazzle. On May 9, 2008, Pizza Hut created "The Natural" pizza, which featured natural ingredients and was sold in Seattle, Denver and Dallas.
From 2008 to 2009, the advertising slogan was "Now You're Eating!".
By 2008, Pizza Hut operated restaurants and delivery locations.
This was discontinued on October 27, 2009, in the Dallas market. Pizza Hut developed a pizza for use as space food, which was delivered to the International Space Station in 2001.
From 2008 to 2009, the advertising slogan was "Now You're Eating!".
From 2009 to 2012, the advertising slogan was "Your Favorites.
However, in the game's 2010 re-release for Xbox Live and PlayStation Network, all of the product placement, including the Pizza Hut locations, were removed. Early 2007 had Pizza Hut move into several more interactive ways of marketing to the consumer.
The program's 25th anniversary was in 2010.
From 2009 to 2012, the advertising slogan was "Your Favorites.
Your Pizza Hut" From 2012 to 2016, the advertising slogan was "Make it great", a variation of the 1987–1995 slogan "Makin' it great!".
The first Pizza Hut restaurant east of the Mississippi River was opened in Athens, Ohio, in 1966 by Lawrence Berberick and Gary Meyers. The company announced a rebrand that began on November 19, 2014, in an effort to increase sales, which had dropped in the previous two years.
The company assumed the name of Yum! Brands on May 22, 2002. Before closing in 2015, the oldest continuously operating Pizza Hut was in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University.
In 2015, the franchise stated it would be pumping more capital into its London branches.
Pizza Hut also engaged in product placement within the film, having a futuristic version of their logo with their trademarked red hut printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015. The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game came with a coupon for a free pizza.
As of 2015, Pizza Hut had 1,903 restaurants in China. Savio S.
An attempt by Pizza Hut to have the case dismissed in November 2015 failed.
Your Pizza Hut" From 2012 to 2016, the advertising slogan was "Make it great", a variation of the 1987–1995 slogan "Makin' it great!".
In December 2016, the case, Linkovich v.
It provides pizza and other Italian-American dishes, including pasta, side dishes and desserts. The chain has 18,703 restaurants worldwide as of December 31, 2019, making it the world's largest pizza chain in number of locations. It is a subsidiary of Yum! Brands, Inc., one of the world's largest restaurant companies. ==History== Pizza Hut was founded on June 15, 1958, by two brothers, Dan and Frank Carney, both Wichita State students, as a single location in Wichita, Kansas.
Pizza Hut is installing cocktail bars in its London branches as part of a £60 million bid to win back "the Nando's generation". In January 2019, Pizza Hut announced it had expanded beer delivery to 300 locations across the U.S., with plans to expand to 1,000 locations by the summer. In March 2019, Pizza Hut announced the return of the P'Zone after a hiatus of several years. In March 2020, Pizza Hut Hong Kong announced that it had partnered with furniture retailer IKEA on a joint venture.
On July 22, 2020, a statement was released by a company spokesperson from Pizza Hut saying that all 17 locations in the area have closed.
On August 18, 2020, it was announced that Pizza Hut will be closing 300 restaurants after the bankruptcy of NPC International, one of its franchise providers.
Pizza Hut is installing cocktail bars in its London branches as part of a £60 million bid to win back "the Nando's generation". In January 2019, Pizza Hut announced it had expanded beer delivery to 300 locations across the U.S., with plans to expand to 1,000 locations by the summer. In March 2019, Pizza Hut announced the return of the P'Zone after a hiatus of several years. In March 2020, Pizza Hut Hong Kong announced that it had partnered with furniture retailer IKEA on a joint venture.
A company representative stated, "We have continued to work with NPC and its lenders to optimize NPC's Pizza Hut restaurant footprint and strengthen the portfolio for the future, and today's joint agreement to close up to 300 NPC Pizza Hut restaurants is an important step toward a healthier business." In January 2021, Pizza Hut launched a new style of pizza that is rectangular with cheese at the edges.
A 2021 menu addition, designed to commemorate the 25th anniversary of the introduction of stuffed-crust-pizza, was "nothing but the stuffed crust," a ring of dough filled with cheese. ==Advertising== ===United States=== Pizza Hut's first television commercial was produced in 1965 by Bob Walterscheidt for the Harry Crow agency in Wichita, and was entitled "Putt Putt to the Pizza Hut".
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