Most textbooks consider the establishment of the Publicity Bureau in 1900 to be the founding of the public relations profession.
Many American companies with PR departments spread the practice to Europe when they created European subsidiaries as a result of the Marshall plan. In the second half of the 1900s, public relations entered an era of professional development.
Basil Clark is considered the founder of public relations in the United Kingdom for his establishment of Editorial Services in 1924. The concept of propaganda, which later evolved into Public Relations was used by the United States, United Kingdom, Germany, and others to rally for domestic support and demonize enemies during the World Wars.
Respecting all opinions and right of free expression. === Spin === Spin has been interpreted historically to mean overt deceit that is meant to manipulate the public, but since the 1990s has shifted to describing a "polishing of the truth." Today, spin refers to providing a certain interpretation of information meant to sway public opinion.
The Cluetrain Manifesto, which predicted the effect of social media in 1999, was controversial in its time, but by 2006, the effect of social media and new internet technologies became broadly accepted. ==Career prospects== ===United Kingdom=== Cosmopolitan reported that the average annual salary for a "public relations director" was £77,619 in 2017.
In the early 2000s, press release services began offering social media press releases.
In 2000, the Public Relations Society of America (PRSA) responded to the controversy by acknowledging in its new code of ethics "advocacy" – for the first time – as a core value of the discipline. The field of public relations is generally highly un-regulated, but many professionals voluntarily adhere to the code of conduct of one or more professional bodies to avoid exposure for ethical violations.
Still, Edelman's 2003 semi-annual trust survey found that only 20 percent of survey respondents from the public believed paid communicators within a company were credible.
The Cluetrain Manifesto, which predicted the effect of social media in 1999, was controversial in its time, but by 2006, the effect of social media and new internet technologies became broadly accepted. ==Career prospects== ===United Kingdom=== Cosmopolitan reported that the average annual salary for a "public relations director" was £77,619 in 2017.
CCOs at Fortune 200 companies, meanwhile, had an average compensation package of just over $1 million annually, according to a 2009 survey by Fortune; this amount included base salary, bonus, and stock options. Within the U.S.
The information collected shows those that work for professional, labour, political, and similar organizations average $66,340 a year. The c-level position of chief communications officer (CCO), used in some private companies, usually earned more than $220,000 annually as of 2013.
The chief communications officer of the Utah Transit Authority earned $258,165 in total compensation in 2014 while an early-career public information officer for the city of Conway, South Carolina had a pay range beginning at approximately $59,000 per year in 2017. ===Canada=== Indeed reported that the average annual salary for a "public relations manager" was $59,326 in June 2019.
federal government, public affairs workers had a 2016 average salary of approximately $101,922, with the U.S.
The Cluetrain Manifesto, which predicted the effect of social media in 1999, was controversial in its time, but by 2006, the effect of social media and new internet technologies became broadly accepted. ==Career prospects== ===United Kingdom=== Cosmopolitan reported that the average annual salary for a "public relations director" was £77,619 in 2017.
The Bureau of Labor Statistics, meanwhile, reports the median annual for "public relations specialists" at $68,000 in 2017 and $114,000 for "public relations managers". According to a study made by the U.S.
The chief communications officer of the Utah Transit Authority earned $258,165 in total compensation in 2014 while an early-career public information officer for the city of Conway, South Carolina had a pay range beginning at approximately $59,000 per year in 2017. ===Canada=== Indeed reported that the average annual salary for a "public relations manager" was $59,326 in June 2019.
The chief communications officer of the Utah Transit Authority earned $258,165 in total compensation in 2014 while an early-career public information officer for the city of Conway, South Carolina had a pay range beginning at approximately $59,000 per year in 2017. ===Canada=== Indeed reported that the average annual salary for a "public relations manager" was $59,326 in June 2019.
Bureau of Labor Statistics in 2020, they found that public relations practitioners in the United States private sector – working at PR agencies – have a median salary of $57,940.
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Page generated on 2021-08-05