Rod Serling's 1955 teleplay Patterns was credited with proving reruns' viability; buoyed by strong word of mouth, the rerun of Patterns drew more viewers than the first run as people who had missed the first airing a month prior tuned in to catch the re-airing. ==Reruns in the United States== In the United States, most television shows from the late 1940s and early 1950s were performed live, and in many cases they were never recorded.
Rod Serling's 1955 teleplay Patterns was credited with proving reruns' viability; buoyed by strong word of mouth, the rerun of Patterns drew more viewers than the first run as people who had missed the first airing a month prior tuned in to catch the re-airing. ==Reruns in the United States== In the United States, most television shows from the late 1940s and early 1950s were performed live, and in many cases they were never recorded.
Shows that are already popular will return from February sweeps until the end of the season (which sometimes ends before May sweeps) with only limited reruns used. The number of episodes per season, originally well over 30 episodes during the 1950s and 1960s, dropped below 26 (the number of episodes required to fill a time slot for a year without rerunning any episode more than once) in the 1970s.
Rod Serling's 1955 teleplay Patterns was credited with proving reruns' viability; buoyed by strong word of mouth, the rerun of Patterns drew more viewers than the first run as people who had missed the first airing a month prior tuned in to catch the re-airing. ==Reruns in the United States== In the United States, most television shows from the late 1940s and early 1950s were performed live, and in many cases they were never recorded.
Shows that are already popular will return from February sweeps until the end of the season (which sometimes ends before May sweeps) with only limited reruns used. The number of episodes per season, originally well over 30 episodes during the 1950s and 1960s, dropped below 26 (the number of episodes required to fill a time slot for a year without rerunning any episode more than once) in the 1970s.
Shows that are already popular will return from February sweeps until the end of the season (which sometimes ends before May sweeps) with only limited reruns used. The number of episodes per season, originally well over 30 episodes during the 1950s and 1960s, dropped below 26 (the number of episodes required to fill a time slot for a year without rerunning any episode more than once) in the 1970s.
Although these agreements changed during the 1980s and beyond, it is still expensive to repeat archive television series on British terrestrial television, as new contracts have to be drawn up and payments made to the artists concerned.
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