The name "49ers" comes from the prospectors who arrived in Northern California in the 1849 Gold Rush.
This strategy of alternating quarterbacks from game to game and during games is rare in football, although it had been employed by other successful teams in the past, specifically the Dallas Cowboys of the early 1970s who alternated Roger Staubach and Craig Morton, and the Los Angeles Rams of the late 1940s alternating Norm Van Brocklin and Bob Waterfield. In all DeBerg started nine games, going 4–5 with 1,998 yards, 12 touchdowns and 17 interceptions.
Since 1988, the 49ers have been headquartered in Santa Clara. The team was founded in 1946 as a charter member of the All-America Football Conference (AAFC) and joined the NFL in 1949 when the leagues merged.
In 1946, the team joined the Los Angeles Dons of the AAFC and the Los Angeles Rams of the rival National Football League as the first three teams playing a "big four"-sport in the Western United States, eventually becoming part of the NFL themselves in 1950. In 1957, the 49ers enjoyed their first sustained success as members of the NFL.
From the team's inception in 1946, they wore dark or cardinal red, switching to scarlet red jerseys and gold pants for the 1948 season, with a gold helmet with one red stripe, with solid red socks and pants with no stripes.
From the team's inception in 1946, they wore dark or cardinal red, switching to scarlet red jerseys and gold pants for the 1948 season, with a gold helmet with one red stripe, with solid red socks and pants with no stripes.
Since 1988, the 49ers have been headquartered in Santa Clara. The team was founded in 1946 as a charter member of the All-America Football Conference (AAFC) and joined the NFL in 1949 when the leagues merged.
Entering the 1949 season, the first in the NFL, the 49ers adopted three stripes to their red jerseys, wearing gold helmets and pants, with no stripes and red socks with three white stripes.
In 1946, the team joined the Los Angeles Dons of the AAFC and the Los Angeles Rams of the rival National Football League as the first three teams playing a "big four"-sport in the Western United States, eventually becoming part of the NFL themselves in 1950. In 1957, the 49ers enjoyed their first sustained success as members of the NFL.
Spadia (1921–2013) was named general manager. During the decade of the 1950s, the 49ers were known for their so-called "Million Dollar Backfield", consisting of four future Hall of Fame members: quarterback Y.
In the 1953, '54, and '55 seasons, the 49ers wore red helmets with a gold stripe in the middle, with silver pants with one single stripe of red.
The 49ers chose to wear a version of their 1955 uniforms as their throwbacks, with simpler sans-serif block numerals that were outlined and shadowed in black with White pants with thinner red-black-red striping were also worn, along with the old striped red socks.
The regular 1989–95 design gold helmet was worn with this uniform, as there was no logo on the 1955 helmet. In 1996, the 49ers celebrated their 49th anniversary by designing a commemorative jersey patch based on the earlier shield-crest logo.
The following season, 1956, the team wore white helmets with no stripes, and white pants with a red stripe.
In 1946, the team joined the Los Angeles Dons of the AAFC and the Los Angeles Rams of the rival National Football League as the first three teams playing a "big four"-sport in the Western United States, eventually becoming part of the NFL themselves in 1950. In 1957, the 49ers enjoyed their first sustained success as members of the NFL.
After losing the opening game of the season, the 49ers won their next three against the Rams, Bears, and Packers before returning home to Kezar Stadium for a game against the Chicago Bears on October 27, 1957.
In 1957 the 49ers wore red jerseys, a gold helmet with no stripes, and gold pants with no stripes; for the first time the 49ers wore white on the road, as dictated by the NFL for all teams, to have at least one team wearing a light-colored jersey during games.
San Francisco wore red and gold in 1958 as well, with their white jersey having a single shoulder loop stripe, as well as adding TV numbers to the sleeves of their home and away jerseys.
In 1959 the team switched to red and platinum gold (looking more like silver), and for the next several years afterwards, with their white jerseys having double shoulder loop stripes (mimicking UCLA's), but continuing with the three white stripes on the sleeves above the elbow and below the TV numbers, with the red home jerseys.
It was named by the man who actually devised the formation, San Francisco 49ers' coach Red Hickey, in 1960.
The formation was used for the first time in 1960 and enabled the 49ers to beat the Baltimore Colts, who were not familiar with the formation. In 1961, primarily using the shotgun, the 49ers got off to a fast 4–1 start, including two shutouts in back-to-back weeks.
(The other West Coast offense—more focused on the vertical, or downfield, passing game—was actually created by 1960s L.A.
The 49er's run of five Super Bowl wins in 14 seasons (1981–1994) solidified them alongside the 1960s Vince Lombardi Green Bay Packers and 1970s Chuck Knoll Pittsburgh Steelers as one of the modern NFL's great dynasties. The 49ers made the playoffs in 1995 and again in 1996, being eliminated by the Green Bay Packers both times in the Divisional Round.
In 1960, the team added "Northwestern" red stripes to their helmets (a thicker middle stripe bordered by two thinner stripes), and that changed in 1962, with the addition of the helmet design the team has mostly worn since: white stripe bounded by two red, with the red oval and SF logo on the sides of the helmet.
The formation was used for the first time in 1960 and enabled the 49ers to beat the Baltimore Colts, who were not familiar with the formation. In 1961, primarily using the shotgun, the 49ers got off to a fast 4–1 start, including two shutouts in back-to-back weeks.
In 1962, the 49ers had a frustrating season as they won only 6 games that year.
From 1962, the 49ers' logo has been the iconic "SF" within the center of a red oval; throughout the years the logo has had minor modifications, such as a black outlining on the intertwined "SF" that was added in 1989 and a gold trimming inside the oval that was added in 1996. ===Uniforms=== The San Francisco 49ers have two different uniforms: red and gold home uniforms and white, red, and gold road uniforms.
In 1960, the team added "Northwestern" red stripes to their helmets (a thicker middle stripe bordered by two thinner stripes), and that changed in 1962, with the addition of the helmet design the team has mostly worn since: white stripe bounded by two red, with the red oval and SF logo on the sides of the helmet.
They became the only full-house backfield inducted into the Pro Football Hall of Fame. For most of the next 13 years, the 49ers hovered around .490, except for 1963 and 1964 when they went 2–12 and 4–10 respectively.
After posting a losing record in 1963.
They became the only full-house backfield inducted into the Pro Football Hall of Fame. For most of the next 13 years, the 49ers hovered around .490, except for 1963 and 1964 when they went 2–12 and 4–10 respectively.
Victor Morabito died May 10, 1964, at age 45.
The 1964 season was another lost campaign.
In 1964 the team's colors then changed again.
According to the 1965 49ers Year Book the co-owners of the team were: Mrs.
The 1965 49ers rebounded nicely to finish with a 7–6–1 record.
An alternate logo with a shield-shaped crest formed from the number "49", with a football in the upper right quadrant and "SF" in the lower-left quadrant was created in 1965 and used for marketing purposes until 1972.
In 1966, the Morabito widows named Lou Spadia, team president.
As a result, games between the two were referred to as the "Battle of the Bay." The first exhibition game played in 1967, ended with the NFL 49ers defeating the AFL Raiders 13–10.
For the 1968 season, the 49ers hired as their head coach Dick Nolan, who had been Tom Landry's defensive coordinator with the Dallas Cowboys.
Walsh was a disciple of Paul Brown, and served as Brown's offensive coordinator with the Cincinnati Bengals from 1968 to 1975.
Staubach then completed the comeback with a 10-yard touchdown pass to Ron Sellers with only 52 seconds left, giving the Cowboys a dramatic 30–28 victory and sending the 49ers to yet another crushing playoff defeat. The 49ers run at the top of the NFC West ended in 1973 with the 49ers falling to a 5–9 record, their worst since 1969.
In Super Bowl LIV, the 49ers led the Kansas City Chiefs 20–10 with seven minutes remaining in the fourth quarter, but lost the game by the final score of 31–20, resulting in the Chiefs' first championship victory since 1969. ==== NFL 2021 Draft ==== The Miami Dolphins traded the No.
They have been division champions 20 times between 1970 and 2019, making them one of the most successful teams in NFL history.
Nolan's first two seasons with the 49ers had gone much the same as the previous decade, with the 49ers going 7–6–1 and 4–8–2. The 49ers started out the 1970 season 7–1–1, their only loss a one-point defeat to Atlanta.
Nolan was also named NFL Coach of the Year for 1970.
Following the 1970 season, the 49ers moved from Kezar Stadium to Candlestick Park.
In 1971, eight 49ers made the Pro Bowl, including defensive back Jimmy Johnson and Gene Washington, both for the second year in a row, as well as defensive end Cedric Hardman, running back Vic Washington, and offensive lineman Forrest Blue. The 49ers won their third consecutive NFC West title in 1972 with five wins in their last six games, making them the only franchise to win their first three divisional titles after the 1970 AFL–NFL merger.
The 49ers started the season 6–1 for their best start since 1970.
Running back Paul Hofer and center/guard Randy Cross also started with the 49ers in 1978. ===1979–1980: Arrival of Bill Walsh and Joe Montana=== The team was led in its turnaround from late 1970s doormat by new owner Edward J.
This strategy of alternating quarterbacks from game to game and during games is rare in football, although it had been employed by other successful teams in the past, specifically the Dallas Cowboys of the early 1970s who alternated Roger Staubach and Craig Morton, and the Los Angeles Rams of the late 1940s alternating Norm Van Brocklin and Bob Waterfield. In all DeBerg started nine games, going 4–5 with 1,998 yards, 12 touchdowns and 17 interceptions.
This set up an NFC championship game match-up with the Dallas Cowboys, whom the 49ers historically could not beat during their playoff runs in the early 1970s.
The 49er's run of five Super Bowl wins in 14 seasons (1981–1994) solidified them alongside the 1960s Vince Lombardi Green Bay Packers and 1970s Chuck Knoll Pittsburgh Steelers as one of the modern NFL's great dynasties. The 49ers made the playoffs in 1995 and again in 1996, being eliminated by the Green Bay Packers both times in the Divisional Round.
Nolan was the son of Dick Nolan, who had led the team to three consecutive playoff appearances from 1970 to 1972.
Uniform's basic design would be worn for practically the next 30 seasons with only some minor changes and adjustments, such as a gradual change over from sans-serif to serifed block numerals from 1970 to 1974 and a switch from thin stripes to a very thick pant striping in 1976 (during which white jerseys were also worn at home for most of that season).
The 49ers trail the all-time series with a record of 32–37–1, including a 4–4 postseason split. ===Historic rivals=== ====Dallas Cowboys==== The rivalry between the Dallas Cowboys and the 49ers has lasted since the 1970s.
The Cowboys defeated the 49ers in the 1970 and 1971 NFC championship games, and again in the 1972 Divisional Playoff Game.
After the 1970 merger, the 49ers won in Oakland 38–7.
The team began play at Kezar Stadium in San Francisco before moving across town to Candlestick Park in 1971 and then to Levi's Stadium in Santa Clara in 2014. The 49ers won five Super Bowl championships between 1981 and 1994.
Despite being located on the outskirts of the city, Candlestick Park gave the 49ers a much more modern facility with more amenities that was easier for fans to access by highway. The 49ers won their second straight divisional title in 1971 with a 9–5 record.
In 1971, eight 49ers made the Pro Bowl, including defensive back Jimmy Johnson and Gene Washington, both for the second year in a row, as well as defensive end Cedric Hardman, running back Vic Washington, and offensive lineman Forrest Blue. The 49ers won their third consecutive NFC West title in 1972 with five wins in their last six games, making them the only franchise to win their first three divisional titles after the 1970 AFL–NFL merger.
The Cowboys defeated the 49ers in the 1970 and 1971 NFC championship games, and again in the 1972 Divisional Playoff Game.
In 1971, eight 49ers made the Pro Bowl, including defensive back Jimmy Johnson and Gene Washington, both for the second year in a row, as well as defensive end Cedric Hardman, running back Vic Washington, and offensive lineman Forrest Blue. The 49ers won their third consecutive NFC West title in 1972 with five wins in their last six games, making them the only franchise to win their first three divisional titles after the 1970 AFL–NFL merger.
Nolan was the son of Dick Nolan, who had led the team to three consecutive playoff appearances from 1970 to 1972.
An alternate logo with a shield-shaped crest formed from the number "49", with a football in the upper right quadrant and "SF" in the lower-left quadrant was created in 1965 and used for marketing purposes until 1972.
The Cowboys defeated the 49ers in the 1970 and 1971 NFC championship games, and again in the 1972 Divisional Playoff Game.
Staubach then completed the comeback with a 10-yard touchdown pass to Ron Sellers with only 52 seconds left, giving the Cowboys a dramatic 30–28 victory and sending the 49ers to yet another crushing playoff defeat. The 49ers run at the top of the NFC West ended in 1973 with the 49ers falling to a 5–9 record, their worst since 1969.
The team also suffered from not having a dominant running back, with Vic Washington leading the team with only 534 yards rushing. In 1974, the 49ers drafted Wilbur Jackson from the University of Alabama to be the team's primary back.
Uniform's basic design would be worn for practically the next 30 seasons with only some minor changes and adjustments, such as a gradual change over from sans-serif to serifed block numerals from 1970 to 1974 and a switch from thin stripes to a very thick pant striping in 1976 (during which white jerseys were also worn at home for most of that season).
Following the season, longtime tight end Ted Kwalick left the 49ers to join the World Football League, then the Oakland Raiders upon the WFL's dissolution. The 49ers dropped to 5–9 in what would be Dick Nolan's final season as coach in 1975, losing their final four games of the season.
Following the 1975 season the 49ers traded for New England Patriots quarterback Jim Plunkett, former Heisman Trophy winner from nearby Stanford University (which was also the alma mater of John Brodie).
Walsh was a disciple of Paul Brown, and served as Brown's offensive coordinator with the Cincinnati Bengals from 1968 to 1975.
Monte Clark was also brought on as 49ers head coach. The 49ers featured one of the best running games in the NFL in 1976.
Uniform's basic design would be worn for practically the next 30 seasons with only some minor changes and adjustments, such as a gradual change over from sans-serif to serifed block numerals from 1970 to 1974 and a switch from thin stripes to a very thick pant striping in 1976 (during which white jerseys were also worn at home for most of that season).
They have only met once in a playoff game, when the 49ers beat the Rams 30–3 in 1989. ====Seattle Seahawks==== The Seattle Seahawks have become a new rival of the 49ers, following the NFL's realignment in 2002 that put both teams in the same division (Seattle had been a brief former rival during their inaugural 1976 season, when the team was in the old pre-realignment NFC West).
Spadia retired from the 49ers in 1977 upon the team's sale to the DeBartolo Family.
in March 1977, and despite finishing the season with a winning record of 8–6, Clark was fired after just one season by newly hired general manager Joe Thomas, who oversaw the worst stretch of football in the team's history. Under coach Ken Meyer the 49ers lost their first five games of the 1977 season, including being shut out twice.
Gene Washington again led the team in receiving in 1977, his final year with the 49ers.
The 1977 offseason was marked by a number of questionable moves by Joe Thomas that backfired badly.
Desiring head coach experience, Walsh looked to Stanford University in 1977.
Montana had enjoyed a storied college career, leading the Fighting Irish to the 1977 national title and a number of dramatic comeback victories, the most stunning of all being his final game, at the 1979 Cotton Bowl Classic.
Finally, Thomas fired Meyer after only one season, and replaced him with Pete McCulley, his third coach in three seasons. The 1978 season was a disaster for the 49ers, as they finished 2–14, their only wins coming against the Cincinnati Bengals and Tampa Bay Buccaneers.
Some of the key players that became part of the 49ers stunning rise began their 49ers career in 1978.
Running back Paul Hofer and center/guard Randy Cross also started with the 49ers in 1978. ===1979–1980: Arrival of Bill Walsh and Joe Montana=== The team was led in its turnaround from late 1970s doormat by new owner Edward J.
The former head coach of Stanford University was known for stockpiling draft picks, making excellent draft selections, and patching roster holes by acquiring key free agents. Bill Walsh was hired to be the 49ers head coach in the 1978 off-season.
Even worse for the franchise was that their first pick of the 1979 draft was traded to the Bills as part of the O.
Montana had enjoyed a storied college career, leading the Fighting Irish to the 1977 national title and a number of dramatic comeback victories, the most stunning of all being his final game, at the 1979 Cotton Bowl Classic.
Although he did get his share of the credit, most thought of him as a system player surrounded by a great team. In the 1979 draft, the Dallas Cowboys were placed just ahead of the 49ers.
The 49ers' other notable draft choice of the 1979 draft was wide receiver Dwight Clark in the 10th round.
Bobb McKittrick, 49ers offensive line coach since 1979, also died of cancer following the 1999 season. Before the 2000 season Jeff Garcia was named the starting quarterback despite the 49ers drafting two quarterbacks (Giovanni Carmazzi in the third round and Tim Rattay in the seventh).
However, the 49ers finished 6–10, missing the playoffs for the second straight season for the first time since 1979 and 1980, due to a defense that gave up 26.4 points per game and a total of 422 points.
The team finished the 2004 season with a 2–14 record, tying a franchise-worst and finishing last in the NFC West for the first time since 1979, ending what had been the NFL's longest active streak for not finishing last in a division.
They started 0–5, their worst start since the dark days of 1979.
Four of those came in the 1980s and were led by Hall of Famers Joe Montana, Jerry Rice, Ronnie Lott, Steve Young, Charles Haley, Fred Dean and coaches Bill Walsh and George Seifert.
The 49ers got off to a strong start in 1980, winning their first three games of the season.
Montana started seven games, going 2–5 with 1,795 yards, 15 touchdowns, and nine picks; Montana also had a better completion percentage at 64.5 to DeBerg's 57.9. The highlight of the 1980 season, and a sign of good things to come, came in Week 14.
A number of key players emerged for the 49ers in 1980.
The 49ers lost 11 of their last 12 games, and suffered their first losing season in a non-strike year since 1980, which was also the last time that the 49ers did not win at least ten or more games in a season.
However, the 49ers finished 6–10, missing the playoffs for the second straight season for the first time since 1979 and 1980, due to a defense that gave up 26.4 points per game and a total of 422 points.
The NFL cited that the teams’ uniforms with the patch were already being sold. ==Culture== ===Cheerleaders=== The 49ers official cheerleading squad is called the Gold Rush. Started in the early 1980s, the first squad consisted of 14 dancers. In November 2018, shortly before the start of a game against the Oakland Raiders, a cheerleader for the San Francisco 49ers appeared to kneel during the US national anthem, becoming the first NFL cheerleader to do so.
This rivalry is rooted in the 1980s when both teams were on the rise.
The team began play at Kezar Stadium in San Francisco before moving across town to Candlestick Park in 1971 and then to Levi's Stadium in Santa Clara in 2014. The 49ers won five Super Bowl championships between 1981 and 1994.
Among them were Dwight Clark, who led the 49ers with 82 receptions and just under 1,000 yards receiving, and running back Earl Cooper, who ran for over 700 yards. ===1981–1984: First two Super Bowls=== With the offense playing well consistently, Walsh and the 49ers focused on overhauling the defense in 1981.
The 1981 NFC championship game in San Francisco, which saw the 49ers' Joe Montana complete a game-winning pass to Dwight Clark in the final minute (now known as The Catch), is one of the most famous games in NFL history.
In the first two playoff meetings between these two teams, the Joe Montana-led 49ers won both meetings, 38–24 in 1981 and 21–10 in 1984 both in the divisional round at Candlestick Park; the 49ers went on to win their first two Super Bowl championships both seasons.
Thus did the 49ers complete one of the most dramatic and complete turnarounds in NFL history, going from a 2–14 season followed by a 6–10 season to a Super Bowl championship. The 1982 season was a bad one for the 49ers, as they lost all five games at Candlestick Park en route to a 3–6 record in a strike-shortened season.
The Raiders notably upset the defending Super Bowl champion 49ers in San Francisco in 1982, winning 23–17.
Joe Montana was the one highlight, passing for 2,613 yards in just nine games, highlighted by five straight games in which he broke the 300-yard barrier. In 1983, the 49ers won their final three games of the season, finishing with a 10–6 record and winning their 2nd NFC Western Divisional Title in three years.
The 49ers' only defeat in the 1984 season was a 20–17 loss to the Steelers; a late field goal attempt in that game by San Francisco kicker Ray Wersching went off the uprights and was no good.
In the 1985 season, the 49ers were not as dominant as in 1984, finishing the regular season with a 10–6 record and a wild card berth.
In the first two playoff meetings between these two teams, the Joe Montana-led 49ers won both meetings, 38–24 in 1981 and 21–10 in 1984 both in the divisional round at Candlestick Park; the 49ers went on to win their first two Super Bowl championships both seasons.
Their 18 wins overall is also still a record, tied by the 1985 Bears and the 2007 New England Patriots (who won 18 straight, but lost Super Bowl XLII to the New York Giants).
Their entire defensive backfield (Ronnie Lott, Eric Wright, Dwight Hicks, and Carlton Williamson) was elected to the Pro Bowl—an NFL first. ===1985–1987: Arrival of Jerry Rice=== In the 1985 NFL Draft, the team received the 28th overall pick after winning the Super Bowl the previous year.
In the 1985 season, the 49ers were not as dominant as in 1984, finishing the regular season with a 10–6 record and a wild card berth.
Jerry Rice struggled at times (dropping numerous passes), but he still impressed the NFL in his rookie season for the 49ers in 1985, especially after a 10-catch, 241-yard game against the Los Angeles Rams in December.
In the 1985 playoffs, the 49ers were quickly eliminated from the playoffs by the New York Giants 17–3. In the 1986 NFL season, the 49ers got off to a quick start after a 31–7 win over the Tampa Bay Buccaneers on opening day.
During that span the 49ers' average margin of victory was nearly 20 points per game, a sustained dominance not seen since the 1985 Chicago Bears.
In the 1985 playoffs, the 49ers were quickly eliminated from the playoffs by the New York Giants 17–3. In the 1986 NFL season, the 49ers got off to a quick start after a 31–7 win over the Tampa Bay Buccaneers on opening day.
On September 15, 1986, the 49ers placed Montana on the injured reserve list, Jeff Kemp became the starting quarterback, and the 49ers went 4–3–1 in September and October. Montana returned to the team on November 6 of that year.
Montana was co-recipient of the 1986 NFL Comeback Player of the Year Award, which he shared with Vikings quarterback Tommy Kramer.
The Giants won the next three playoff meetings, which included a 49–3 rout at Giants Stadium in 1986, and the 1990 NFC championship, where they upset the 49ers 15–13, ruining the 49ers hopes of a Super Bowl three-peat after Roger Craig lost a fumble late in the fourth quarter and let the Giants score on a last-second field goal.
During the strike-shortened 1987 season, the 49ers became one of the NFL's elite teams once again with a league-best 13–2 record.
Since 1988, the 49ers have been headquartered in Santa Clara. The team was founded in 1946 as a charter member of the All-America Football Conference (AAFC) and joined the NFL in 1949 when the leagues merged.
Many speculated that the 1988 season would be his last year with the team.
In the 1988 NFL season, the 49ers struggled to start the season; Walsh would constantly switch QBs between Montana (who suffered an elbow injury week 1 that would linger for most of the season) and Young.
Despite not scoring a touchdown in the game, the Giants took advantage of a fourth-quarter injury to Montana and converted a faked punt attempt to thwart the 49ers' attempt at a "three-peat." The Giants kicked a last-second field goal after recovering a Roger Craig fumble in the final minutes of the game, winning 15–13 and going on to win Super Bowl XXV. During their quest for a "three-peat" between 1988 and 1990, the 49ers set a league record with 18 consecutive road victories.
Walsh retired after winning his third in 1988, but first-year head coach George Seifert did not miss a beat, winning the Super Bowl in his first year in 1989.
In the 1989 NFL season, Joe Montana threw for 3,521 yards and 26 touchdowns, with only 8 interceptions, giving him a 112.4 quarterback rating, which was then the highest single-season passer rating in NFL history, and was named NFL Most Valuable Player.
This 1989 championship team is often regarded as one of the most dominant teams in NFL history, winning three playoff games by a combined 100 points. ===1990–1993: Unsuccessful Three-peat / Steve Young Steps in=== In 1990, the 49ers won their first 10 games, and they eventually finished 14–2.
Walsh retired after winning his third in 1988, but first-year head coach George Seifert did not miss a beat, winning the Super Bowl in his first year in 1989.
From 1962, the 49ers' logo has been the iconic "SF" within the center of a red oval; throughout the years the logo has had minor modifications, such as a black outlining on the intertwined "SF" that was added in 1989 and a gold trimming inside the oval that was added in 1996. ===Uniforms=== The San Francisco 49ers have two different uniforms: red and gold home uniforms and white, red, and gold road uniforms.
The regular 1989–95 design gold helmet was worn with this uniform, as there was no logo on the 1955 helmet. In 1996, the 49ers celebrated their 49th anniversary by designing a commemorative jersey patch based on the earlier shield-crest logo.
They have only met once in a playoff game, when the 49ers beat the Rams 30–3 in 1989. ====Seattle Seahawks==== The Seattle Seahawks have become a new rival of the 49ers, following the NFL's realignment in 2002 that put both teams in the same division (Seattle had been a brief former rival during their inaugural 1976 season, when the team was in the old pre-realignment NFC West).
This 1989 championship team is often regarded as one of the most dominant teams in NFL history, winning three playoff games by a combined 100 points. ===1990–1993: Unsuccessful Three-peat / Steve Young Steps in=== In 1990, the 49ers won their first 10 games, and they eventually finished 14–2.
Despite not scoring a touchdown in the game, the Giants took advantage of a fourth-quarter injury to Montana and converted a faked punt attempt to thwart the 49ers' attempt at a "three-peat." The Giants kicked a last-second field goal after recovering a Roger Craig fumble in the final minutes of the game, winning 15–13 and going on to win Super Bowl XXV. During their quest for a "three-peat" between 1988 and 1990, the 49ers set a league record with 18 consecutive road victories.
Following the 1990 season, the 49ers left team stalwarts Roger Craig and Ronnie Lott unprotected and let them go to the Los Angeles Raiders via Plan B free agency. In 1991, Steve Young injured the thumb on his throwing hand and later was sidelined with an injured knee.
This was the first time they had gone 8–0 since 1990, where they started the season 10–0 and eventually lost in the NFC Championship Game.
Since that game, the Packers had beaten the 49ers eight straight times including once in the 2001 post-season, a streak that came to an end in the 2012 season when the 49ers beat the Packers in Lambeau Field week 1 for the first time since 1990, and again in the NFC Divisional game that same season.
However, in its prime especially in the 1990s, this rivalry was a very bitter one as both teams were the class of the NFL during this time. ====New York Giants==== The New York Giants have the most playoff meetings versus the 49ers (eight).
The Giants won the next three playoff meetings, which included a 49–3 rout at Giants Stadium in 1986, and the 1990 NFC championship, where they upset the 49ers 15–13, ruining the 49ers hopes of a Super Bowl three-peat after Roger Craig lost a fumble late in the fourth quarter and let the Giants score on a last-second field goal.
The teams met again in the 2011 NFC championship at Candlestick Park, and just like the 1990 NFC championship, it was a low-scoring game; the Giants won the game on a Lawrence Tynes 31-yard field goal in overtime, 20–17.
Following the 1990 season, the 49ers left team stalwarts Roger Craig and Ronnie Lott unprotected and let them go to the Los Angeles Raiders via Plan B free agency. In 1991, Steve Young injured the thumb on his throwing hand and later was sidelined with an injured knee.
The 1992 and 1993 seasons saw a resurgent 49er team under the leadership of Steve Young, but a subpar and aging defense could only take them to the NFC championship game before falling to the Dallas Cowboys each time. In 1992, Joe Montana came back after missing almost two full seasons due to an elbow injury in his throwing arm, and started the second half of a Monday night game versus Detroit on December 28, 1992.
The 49ers finished the 1992 season with a 14–2 record and home-field advantage in the playoffs.
San Francisco defeated the Washington Redskins 20–13 in the divisional playoff game, but lost to the Dallas Cowboys 30–20 in the NFC championship at Candlestick Park. At the end of the 1992 season, partly fueled by media hype, the biggest quarterback controversy in football history was in full swing.
The rivalry became even more intense during the 1992–1994 seasons.
The 1992 and 1993 seasons saw a resurgent 49er team under the leadership of Steve Young, but a subpar and aging defense could only take them to the NFC championship game before falling to the Dallas Cowboys each time. In 1992, Joe Montana came back after missing almost two full seasons due to an elbow injury in his throwing arm, and started the second half of a Monday night game versus Detroit on December 28, 1992.
After discussions with the owner and the coach, Montana asked for, and was granted, a trade to the Kansas City Chiefs prior to the 1993 season.
If I had stayed and Steve Young had started, there would have been problems." The 49ers finished the 1993 season, the team's first without Joe Montana on the roster, with a 10–6 record and no.
The 49ers defeated the Giants 44–3 in 1993 in the divisional round.
The team began play at Kezar Stadium in San Francisco before moving across town to Candlestick Park in 1971 and then to Levi's Stadium in Santa Clara in 2014. The 49ers won five Super Bowl championships between 1981 and 1994.
San Francisco defeated the New York Giants 44–3 in the divisional playoff game, but lost to the Dallas Cowboys 38–21 in the NFC championship at Texas Stadium. ===1994–1998: Fifth Super Bowl=== In 1994, the team spent large amounts of money on the addition of several star free agents from other teams, including Ken Norton Jr., Gary Plummer, Rickey Jackson, Bart Oates, Richard Dent, Charles Mann and Deion Sanders.
That record was later broken by the New England Patriots in 2007 (the 1998 Minnesota Vikings scored 556 regular-season points, but only 68 postseason points, for a total of 624 points, while the 1994 49ers scored 495 regular-season points and 131 postseason points for a total of 626, the second-highest mark in NFL history).
In the playoffs the 49ers defeated the Minnesota Vikings 38–22, advancing to the NFC championship game for the first time since 1994, where they again met the Green Bay Packers at Candlestick Park, but lost 23–10. During that season Eddie DeBartolo Jr.
During the 1994 season, many NFL teams wore "throwback uniforms" on occasional games to celebrate the NFL's 75th anniversary (a corresponding diamond-shaped 75th Anniversary patch was also worn by all teams) .
As in 1994, the Niners donned white pants full-time for the 1996 season (also wearing them for the 1997 season and 1998 preseason,) though this time the pant stripes were marginally thicker and the colors were reversed to black-cardinal red-black (matching the striping on the helmets).
It was made in the style of 1994, with the letters and numerals larger and more pronounced shadows.
The 49er's run of five Super Bowl wins in 14 seasons (1981–1994) solidified them alongside the 1960s Vince Lombardi Green Bay Packers and 1970s Chuck Knoll Pittsburgh Steelers as one of the modern NFL's great dynasties. The 49ers made the playoffs in 1995 and again in 1996, being eliminated by the Green Bay Packers both times in the Divisional Round.
The uniform ensemble of red and white jerseys, and beige-gold pants with thick striping were worn until 1995 with a few minor changes.
The 49ers hold the edge over the Cardinals all-time by 32–27. ===NFC=== ====Green Bay Packers==== The Green Bay Packers rivalry emerged in the mid-1990s when the Packers upset the 49ers in the 1995 NFC Divisional game at Candlestick Park, ending any chance of a Super Bowl repeat.
The 49er's run of five Super Bowl wins in 14 seasons (1981–1994) solidified them alongside the 1960s Vince Lombardi Green Bay Packers and 1970s Chuck Knoll Pittsburgh Steelers as one of the modern NFL's great dynasties. The 49ers made the playoffs in 1995 and again in 1996, being eliminated by the Green Bay Packers both times in the Divisional Round.
From 1962, the 49ers' logo has been the iconic "SF" within the center of a red oval; throughout the years the logo has had minor modifications, such as a black outlining on the intertwined "SF" that was added in 1989 and a gold trimming inside the oval that was added in 1996. ===Uniforms=== The San Francisco 49ers have two different uniforms: red and gold home uniforms and white, red, and gold road uniforms.
The regular 1989–95 design gold helmet was worn with this uniform, as there was no logo on the 1955 helmet. In 1996, the 49ers celebrated their 49th anniversary by designing a commemorative jersey patch based on the earlier shield-crest logo.
As in 1994, the Niners donned white pants full-time for the 1996 season (also wearing them for the 1997 season and 1998 preseason,) though this time the pant stripes were marginally thicker and the colors were reversed to black-cardinal red-black (matching the striping on the helmets).
The 1996 helmet and jersey design with the 1998 gold pants was worn as the team's regular uniforms until the end of the 2008 season.
On January 17, 1997, George Seifert retired as 49ers head coach.
The first game of the 1997 season against the Tampa Bay Buccaneers was a disaster, as both quarterback Steve Young and receiver Jerry Rice went down with injuries.
Even though the team did not have the same success as they did in the 2001 regular season, the 49ers won the NFC West for the first time since 1997, with the division-clinching game coming on a last-second touchdown pass to Terrell Owens against the Dallas Cowboys.
The team reached the NFC championship for the first time since 1997, and faced the New York Giants.
The 49ers defeated the Los Angeles Rams 34-31 and advanced to 12–3, eliminating the Rams from playoff contention in the process. On December 29, 2019, the 49ers defeated the Seahawks 26–21 in the Week 17 regular-season finale thereby clinching the NFC West in addition to the number one seed for the first time since 1997.
As in 1994, the Niners donned white pants full-time for the 1996 season (also wearing them for the 1997 season and 1998 preseason,) though this time the pant stripes were marginally thicker and the colors were reversed to black-cardinal red-black (matching the striping on the helmets).
That record was later broken by the New England Patriots in 2007 (the 1998 Minnesota Vikings scored 556 regular-season points, but only 68 postseason points, for a total of 624 points, while the 1994 49ers scored 495 regular-season points and 131 postseason points for a total of 626, the second-highest mark in NFL history).
DeBartolo later pleaded guilty to a failure to report a felony charge in 1998.
John York, took over operations of the team. In 1998, Jerry Rice finally returned from his knee injury week 1 against the New York Jets, a game best remembered for running back Garrison Hearst's 96-yard touchdown run in overtime to win the game.
Garrison Hearst, who had been forced to retire from football after breaking his ankle in the 1998 divisional playoffs, finally returned to the line-up after over two years of rehabilitation.
The 49ers started the season 2–0, for the first time since 1998.
As in 1994, the Niners donned white pants full-time for the 1996 season (also wearing them for the 1997 season and 1998 preseason,) though this time the pant stripes were marginally thicker and the colors were reversed to black-cardinal red-black (matching the striping on the helmets).
For the 1998 regular-season opener, the team switched back to gold pants, with a more metallic gold rather than the previous beige-matte gold of the past.
The 1996 helmet and jersey design with the 1998 gold pants was worn as the team's regular uniforms until the end of the 2008 season.
San Francisco was finally able to exact revenge in the 1998 NFC Wild Card round, a game that is remembered for a 25-yard game-winning touchdown reception by Terrell Owens off a Steve Young pass (referred to by some as "The Catch II"), lifting the 49ers over the Packers 30–27.
Both teams met in the divisional round of the 1998 playoffs, when Garrison Hearst suffered an ankle break when his foot was caught in the Georgia Dome turf and twisted severely as he tried to spin away from Falcons' defensive end Chuck Smith on the first play from scrimmage; 49ers lost that game 20–18.
After finally beating the Packers, the 49ers went on to lose to the eventual NFC champion Atlanta Falcons in the Divisional round 20–18, in a game that was marked by Hearst suffering a gruesome broken ankle on the first play from scrimmage. ===1999–2002: Ownership change=== DeBartolo returned from his suspension in 1999, but a series of lawsuits over control of the family's vast holdings led him to surrender controlling interest to the Yorks as part of a 2000 settlement.
On the field, the 1999 49ers got off to a 3–1 start, then in a nationally televised Monday Night Football game against the Arizona Cardinals, Steve Young suffered a blindside hit from cornerback Aeneas Williams that knocked him out of the game and eventually convinced him to retire.
Bobb McKittrick, 49ers offensive line coach since 1979, also died of cancer following the 1999 season. Before the 2000 season Jeff Garcia was named the starting quarterback despite the 49ers drafting two quarterbacks (Giovanni Carmazzi in the third round and Tim Rattay in the seventh).
After finally beating the Packers, the 49ers went on to lose to the eventual NFC champion Atlanta Falcons in the Divisional round 20–18, in a game that was marked by Hearst suffering a gruesome broken ankle on the first play from scrimmage. ===1999–2002: Ownership change=== DeBartolo returned from his suspension in 1999, but a series of lawsuits over control of the family's vast holdings led him to surrender controlling interest to the Yorks as part of a 2000 settlement.
Bobb McKittrick, 49ers offensive line coach since 1979, also died of cancer following the 1999 season. Before the 2000 season Jeff Garcia was named the starting quarterback despite the 49ers drafting two quarterbacks (Giovanni Carmazzi in the third round and Tim Rattay in the seventh).
The 2000 season was Jerry Rice's final year with the 49ers; he played 16 seasons with the team.
Their defense also had a bounce-back year, going from the 28th-ranked defense in 2000, to the 9th-ranked.
In the 2001 season the 49ers established themselves as a playoff team once again after two down years.
Even though the team did not have the same success as they did in the 2001 regular season, the 49ers won the NFC West for the first time since 1997, with the division-clinching game coming on a last-second touchdown pass to Terrell Owens against the Dallas Cowboys.
Since that game, the Packers had beaten the 49ers eight straight times including once in the 2001 post-season, a streak that came to an end in the 2012 season when the 49ers beat the Packers in Lambeau Field week 1 for the first time since 1990, and again in the NFC Divisional game that same season.
The 2002 NFL season began with the divisional realignment.
Jeff Garcia went from having 31 and 32 touchdowns in the previous 2 seasons, to only 21 in 2002.
In the 2002–03 NFL playoffs they hosted the New York Giants in the 2002 NFC Wild Card.
Nevertheless, it was the team's first non-losing season since 2002.
They have only met once in a playoff game, when the 49ers beat the Rams 30–3 in 1989. ====Seattle Seahawks==== The Seattle Seahawks have become a new rival of the 49ers, following the NFL's realignment in 2002 that put both teams in the same division (Seattle had been a brief former rival during their inaugural 1976 season, when the team was in the old pre-realignment NFC West).
Prior to 2002, the teams played each other almost every season during the pre-season, but only every three years during the regular season when the AFC West and NFC West teams faced each other.
Unlike most rivalries of this team, the Arizona Cardinals are in the same division as the 49ers (since 2002, when the Cardinals transferred from the NFC East).
In the 2002 NFC Wildcard game, the Giants were ahead 38–14 late in the third quarter; however, the 49ers came back from the 24-point deficit to beat the Giants with a 39–38 victory.
In an eerie similarity to Roger Craig's fumble 21 years earlier, Kyle Williams fumbled a punt in the crucial minutes of the game, and just like the last two times the Giants beat the 49ers in the playoffs, they went on to win the Super Bowl. ====New Orleans Saints==== All-time record: 49–27–2 (including 1–0 postseason) The New Orleans Saints were division rivals with the 49ers up until realignment in 2002 when the Saints were placed in the newly formed NFC South.
Three months after that game, it was revealed that then-Saints defensive coordinator Gregg Williams ordered his players to target certain players in certain areas in a profanity-laced speech as part of the bounty scandal prior to that game. ====Atlanta Falcons==== All-time record: 47–32–1 (including 1–1 postseason) The Atlanta Falcons were also division rivals with the 49ers until the Falcons moved to the NFC South in 2002 after the realignment.
The 2003 season was one of turmoil for the 49ers.
Despite this disappointing result, Erickson was retained as coach for the 2004 season.
The team finished the 2004 season with a 2–14 record, tying a franchise-worst and finishing last in the NFC West for the first time since 1979, ending what had been the NFL's longest active streak for not finishing last in a division.
In Mike Nolan's first draft as head coach, he selected quarterback Alex Smith from the University of Utah with the first overall pick of the 2005 NFL Draft.
The 2009 training camp became the first since 2005 that the 49ers failed to have all drafted rookies signed and in training camp on time, as Crabtree held out trying to reach a contract.
This earned the 49ers the 6th pick in the 2006 NFL Draft which they used to draft tight end Vernon Davis.
Alex Smith and the team improved greatly in 2006, led by second-year player Frank Gore from the University of Miami.
For the full season-by-season franchise results, see List of San Francisco 49ers seasons. ==Players of note== ===Current roster=== ===Pro Football Hall of Famers=== ===Retired numbers=== During his tenure with the 49ers from 2006 to 2007, quarterback Trent Dilfer, a long-time friend of Brodie, wore No.
Their 18 wins overall is also still a record, tied by the 1985 Bears and the 2007 New England Patriots (who won 18 straight, but lost Super Bowl XLII to the New York Giants).
That record was later broken by the New England Patriots in 2007 (the 1998 Minnesota Vikings scored 556 regular-season points, but only 68 postseason points, for a total of 624 points, while the 1994 49ers scored 495 regular-season points and 131 postseason points for a total of 626, the second-highest mark in NFL history).
Willis would eventually be named the 2007 AP NFL Defensive Rookie of the Year.
Before the beginning of the 2007 season, Hall of Fame coach Bill Walsh died of complications from leukemia.
For the full season-by-season franchise results, see List of San Francisco 49ers seasons. ==Players of note== ===Current roster=== ===Pro Football Hall of Famers=== ===Retired numbers=== During his tenure with the 49ers from 2006 to 2007, quarterback Trent Dilfer, a long-time friend of Brodie, wore No.
In the fourth game of the season, against the Seattle Seahawks, Alex Smith suffered a separated shoulder on the third play of the game, an injury that severely hampered his play and ultimately led to an early end to his 2008 campaign after having shoulder surgery.
O'Sullivan would run through the first two preseason games of 2008.
On October 20, 2008, after a 2–5 start, Mike Nolan was fired.
The 1996 helmet and jersey design with the 1998 gold pants was worn as the team's regular uniforms until the end of the 2008 season.
8 on Sports Illustrateds "Top 10 NFL Rivalries of All Time" list, compiled in 2008.
Jed York is the oldest son of John York and Denise DeBartolo York. On April 25, 2009, the 49ers selected Texas Tech WR Michael Crabtree, a player many people thought would go in the top five, with the 10th pick in the first round of the 2009 NFL Draft.
The 2009 training camp became the first since 2005 that the 49ers failed to have all drafted rookies signed and in training camp on time, as Crabtree held out trying to reach a contract.
He finally reached a contract agreement on October 7, 2009, having missed the first four games of the regular season.
In week 3, the 49ers fired offensive coordinator Jimmy Raye, who had been hand-picked by Singletary in the 2009 offseason.
The 49ers once again changed uniforms in 2009, which are very similar to the classic design, albeit with several significant changes.
2010 saw five 49ers go to the Pro Bowl: Patrick Willis, Vernon Davis, Frank Gore, Justin Smith, and punter Andy Lee. The 2010 season started with the 49ers heavy favorites to win the NFC West after Cardinals QB Kurt Warner retired early in the offseason, but the season was a disaster.
On December 27, 2010, the 49ers fired Mike Singletary as head coach, naming defensive line coach Jim Tomsula as interim head coach for the last game of the season, where despite crushing the Cardinals 38–7, they finished a sad and disappointing 6–10 and missed the playoffs yet again. ===2011–2014: Jim Harbaugh era=== On January 4, 2011, Jed York promoted interim General Manager Trent Baalke to be the permanent general manager.
Olympic Committee's choice to bid on the 2016 games, with Chicago emerging as the eventual victor. The 49ers sponsored Measure J, which appeared on the June 8, 2010, Santa Clara ballot, to build a new stadium as the future home of the San Francisco 49ers in that city.
This was the last postseason appearance for the 49ers until the 2011–12 playoffs.
On December 27, 2010, the 49ers fired Mike Singletary as head coach, naming defensive line coach Jim Tomsula as interim head coach for the last game of the season, where despite crushing the Cardinals 38–7, they finished a sad and disappointing 6–10 and missed the playoffs yet again. ===2011–2014: Jim Harbaugh era=== On January 4, 2011, Jed York promoted interim General Manager Trent Baalke to be the permanent general manager.
Two days later, on January 7, 2011, former head coach of Stanford University Jim Harbaugh was named the 49ers new head coach.
In the 2011 NFL Draft, the 49ers selected defensive end/linebacker Aldon Smith from the University of Missouri with the seventh pick of the first round.
The 49ers also selected quarterback Colin Kaepernick from the University of Nevada, Reno with the 36th overall pick in the second round. After the end of a labor dispute that nearly threatened to postpone or cancel the 2011 season the 49ers made a controversial decision to re-sign Alex Smith to a one-year $4.8 million contract.
He was replaced by 2011 second-round pick Colin Kaepernick, who led the 49ers back to tie the game.
The rivalry has intensified after the 49ers hired Jim Harbaugh out of Stanford in 2011, as he and Seahawks and former USC head coach Pete Carroll had an intense rivalry in college.
The teams met again in the 2011 NFC championship at Candlestick Park, and just like the 1990 NFC championship, it was a low-scoring game; the Giants won the game on a Lawrence Tynes 31-yard field goal in overtime, 20–17.
They met most recently in the divisional round of the 2011 playoffs at Candlestick Park.
San Francisco won the last matchup 34–3 on November 1, 2018 in Week 9. On August 20, 2011, in the third week of the pre-season, the pre-season game between the rivals was marked by fights in restrooms and stands at Candlestick Park including a shooting outside the stadium in which several were injured.
They lost to the Giants with a 20–17 score in overtime after two critical fumbles by backup return man Kyle Williams. In 2012, the 49ers were predicted to be the NFC West champions and possibly make a run for the Super Bowl.
The 49ers defeated the Packers and Atlanta Falcons in the playoffs and advanced to Super Bowl XLVII, but were denied their sixth Super Bowl win against the Baltimore Ravens, who were coached by John Harbaugh, 34–31. Another storyline towards the end of the 2012 season was the reliability of kicker David Akers.
Groundbreaking for the new stadium took place on April 19, 2012. On May 8, 2013, the NFL's San Francisco 49ers announced that San Francisco-based Levi Strauss & Co.
On January 19, 2020, they beat the Packers 37–20, advancing to their first Super Bowl since 2012.
An updated 49ers uniform with improved fit, and more breathable and moisture-resistant fabrics was debuted (alongside the rest of the NFL teams) by new league uniform manufacturer Nike on April 3, 2012. On April 30, 2015 at their NFL Draft rally, the team unveiled their first ever alternate uniform (as opposed to a throwback design).
Since that game, the Packers had beaten the 49ers eight straight times including once in the 2001 post-season, a streak that came to an end in the 2012 season when the 49ers beat the Packers in Lambeau Field week 1 for the first time since 1990, and again in the NFC Divisional game that same season.
They met in the 2012 NFC championship, in which the 49ers, led by quarterback Colin Kaepernick, defeated the top-seeded Falcons in Atlanta by a score of 28–24.
Akers was released on March 6, 2013.
The 49ers would also trade a sixth round draft pick for wide receiver Anquan Boldin from the Baltimore Ravens, the team that had beaten them in the Super Bowl. The 49ers finished 12–4 in the 2013 regular season and enter the playoffs as a wildcard, with their first game at Lambeau Field against the Green Bay Packers.
Groundbreaking for the new stadium took place on April 19, 2012. On May 8, 2013, the NFL's San Francisco 49ers announced that San Francisco-based Levi Strauss & Co.
In their first playoff game since 2013, against the Minnesota Vikings, they dominated the Vikings, defeating them 27–10.
The team began play at Kezar Stadium in San Francisco before moving across town to Candlestick Park in 1971 and then to Levi's Stadium in Santa Clara in 2014. The 49ers won five Super Bowl championships between 1981 and 1994.
On January 5, 2014, San Francisco 49ers defeated Green Bay Packers 23–20.
On January 12, 2014, the 49ers defeated the Carolina Panthers 23–10, thus advancing to their third straight NFC championship game.
Seattle leads the all-time series 20–15 after winning both regular-season games in 2014 and taking a week 7 win at Levi's Stadium in 2015. ====Arizona Cardinals==== The Arizona Cardinals are a recent growing rival of the 49ers.
The naming rights deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. ===2015–2017: Post-Harbaugh struggles=== Jim Tomsula was hired on January 14, 2015 to replace Jim Harbaugh.
On March 10, 2015, All-Pro linebacker Patrick Willis announced his retirement from the NFL due to repeated injuries to both feet.
The 49ers would ultimately be eliminated from postseason contention in Week 14 of the 2015 regular season.
An updated 49ers uniform with improved fit, and more breathable and moisture-resistant fabrics was debuted (alongside the rest of the NFL teams) by new league uniform manufacturer Nike on April 3, 2012. On April 30, 2015 at their NFL Draft rally, the team unveiled their first ever alternate uniform (as opposed to a throwback design).
Seattle leads the all-time series 20–15 after winning both regular-season games in 2014 and taking a week 7 win at Levi's Stadium in 2015. ====Arizona Cardinals==== The Arizona Cardinals are a recent growing rival of the 49ers.
The Yorks and then-San Francisco mayor Gavin Newsom had been talking over the last few months about building a privately financed stadium at Candlestick Point that was intended to be part of the city's bid for the 2016 Summer Olympics.
The 49ers' final decision to move the stadium ended the San Francisco bid for the 2016 Summer Olympics.
Olympic Committee's choice to bid on the 2016 games, with Chicago emerging as the eventual victor. The 49ers sponsored Measure J, which appeared on the June 8, 2010, Santa Clara ballot, to build a new stadium as the future home of the San Francisco 49ers in that city.
On January 4, 2016, the 49ers fired Tomsula after he led them to a 5–11 record. On January 14, 2016, Chip Kelly was hired as head coach.
However, the team went on to lose a franchise-record 13 straight games until they narrowly defeated the Rams 22–21 on December 24, 2016.
On October 21, 2016, in an ESPN ranking of professional sports franchises, the 49ers were ranked the worst franchise in North America.
The 49ers ended up firing Kelly and Baalke following the conclusion of the regular season, finishing with a 2–14 record. In 2016, Kaepernick started a trend of kneeling during the playing of the national anthem.
This was the first time the 49ers shut out an opponent since Week 1 of the 2016 season, versus the Los Angeles Rams.
President Donald Trump spoke out against the protests a number of times, and Vice President Mike Pence walked out of a 49ers game in October 2017 upon seeing players kneel. === 2017–present: Kyle Shanahan era === After hiring John Lynch as general manager and Kyle Shanahan as head coach, the 49ers started the 2017 season with nine consecutive losses.
In 2018, the enterprise branch of the 49ers announced they bought a 15% minority ownership share in the English football club Leeds United F.C..
During the third-week matchup between the 49ers and Kansas City Chiefs, Jimmy Garoppolo tore his ACL, and was ruled out for the rest of the 2018 season. The 49ers started the 2019 season with an 8–0 record.
These uniforms will be worn a maximum of two games a year, per league rules. In 2018, the 49ers unveiled a new alternate uniform, discarding their all-black alternates in favor of an all-white alternate.
The NFL cited that the teams’ uniforms with the patch were already being sold. ==Culture== ===Cheerleaders=== The 49ers official cheerleading squad is called the Gold Rush. Started in the early 1980s, the first squad consisted of 14 dancers. In November 2018, shortly before the start of a game against the Oakland Raiders, a cheerleader for the San Francisco 49ers appeared to kneel during the US national anthem, becoming the first NFL cheerleader to do so.
San Francisco won the last matchup 34–3 on November 1, 2018 in Week 9. On August 20, 2011, in the third week of the pre-season, the pre-season game between the rivals was marked by fights in restrooms and stands at Candlestick Park including a shooting outside the stadium in which several were injured.
They have been division champions 20 times between 1970 and 2019, making them one of the most successful teams in NFL history.
According to Forbes Magazine, the team is the sixth most-valuable team in the NFL, valued at $3.05 billion in September 2019.
During the third-week matchup between the 49ers and Kansas City Chiefs, Jimmy Garoppolo tore his ACL, and was ruled out for the rest of the 2018 season. The 49ers started the 2019 season with an 8–0 record.
The 49ers defeated the Los Angeles Rams 34-31 and advanced to 12–3, eliminating the Rams from playoff contention in the process. On December 29, 2019, the 49ers defeated the Seahawks 26–21 in the Week 17 regular-season finale thereby clinching the NFC West in addition to the number one seed for the first time since 1997.
They wear the uniforms once every season, normally on Alumni Day. However, the 49ers wore the uniform once on the road, in their week 17 finale at Seattle in 2019.
In the 2019 season the 49ers and Packers met in the 2020 NFC Championship game at Levi's Stadium where the 49ers won 37–20, but went on to lose Super Bowl LIV to the Kansas City Chiefs.
In 2020, the 49ers were ranked the 12th most valuable sports team in the world, behind the Los Angeles Rams and above the Chicago Bears.
On January 19, 2020, they beat the Packers 37–20, advancing to their first Super Bowl since 2012.
In the 2019 season the 49ers and Packers met in the 2020 NFC Championship game at Levi's Stadium where the 49ers won 37–20, but went on to lose Super Bowl LIV to the Kansas City Chiefs.
In 2021, this stake was increased to 37%. ==Franchise history== ===1946–1978: Early years=== The San Francisco 49ers, an original member of the new All-America Football Conference (AAFC), were the first major league professional sports franchise based in San Francisco, and one of the first major league professional sports teams based on the Pacific Coast.
In Super Bowl LIV, the 49ers led the Kansas City Chiefs 20–10 with seven minutes remaining in the fourth quarter, but lost the game by the final score of 31–20, resulting in the Chiefs' first championship victory since 1969. ==== NFL 2021 Draft ==== The Miami Dolphins traded the No.
3 overall draft in the 2021 NFL Draft to the San Francisco 49ers in exchange for the No.
Trey Lance will be the backup QB for starter Jimmy Garoppolo for the 2021-2022 season.
Garoppolo has a no-trade clause and a $25 million salary in 2021.
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