Telstra is the largest wireless carrier in Australia, with 18.8 million subscribers as of 2020. Telstra has a long history in Australia, originating together with Australia Post as the Postmaster-General's Department upon federation in 1901.
Telstra has transitioned from a state-owned enterprise to a fully privatised company and has recently focused on diversified products and emerging technologies. ==History== Australia's telecommunications services were originally controlled by the Postmaster-General's Department (PMG), formed in 1901 as a result of Australian Federation.
Prior to 1901, telecommunications were administered by each colony.
Other companies offering fixed-line services must therefore deal with Telstra, except Optus, TransACT and a few others who have installed their own infrastructure. ===Overseas Telecommunications Commission=== The Overseas Telecommunications Commission (OTC) was established by an Act of Parliament in August 1946.
On 1 July 1975, separate commissions were established by statute to replace the PMG.
As part of the UMTS Next G deployment, the GSM network was also upgraded to a full EDGE data transmission capability in 2006 providing data transmission capabilities greater than 40 kbit/s on its GSM network. In 1981, Telstra (then Telecom Australia) was the first company to provide mobile telephony services in Australia.
The first cellular system in Australia offering portable hand-held phones was launched by Telstra in 1987 using the AMPS analogue standard on the 800 MHz band.
The corporation then traded under the "Telstra" brand internationally and "Telecom Australia" domestically until uniform branding of "Telstra" was introduced throughout the entire organisation in 1995. Telstra has faced competition since the early 1990s from Optus (Australia's second largest communication company) and a number of smaller providers.
1800 MHz capacity channels were added to the network in the late 1990s as well as GPRS packet data transmission capabilities.
It inherited facilities and resources from Amalgamated Wireless Australasia Limited (AWA) and Cable & Wireless, and was charged with responsibility for all international telecommunications services into, through and out of Australia. On 1 February 1992, it was merged with Australia's domestic telecommunications carrier, the Australian Telecommunications Corporation Limited ("Telecom"), to create the Australian and Overseas Telecommunications Corporation Limited (AOTC).
This network at its peak had over 1 million subscribers, but was mandated by the government to be closed down by the year 2000, partially due to privacy concerns which resulted from the AMPS technology, but also because of arrangements undertaken to secure sufficient interest in the GSM network licenses offered in 1992 to competitors.
The AOTC was renamed to Telstra Corporation Limited in 1993.
The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited ("Telstra") for international business in 1993 and domestic business in 1995. ===Privatisation=== Beginning in 1997 and finalizing in 2011, the federal government began to privatise the corporation.
It was launched in April 1993 on the 900 MHz band as "Telstra MobileNet Digital".
The corporation then traded under the "Telstra" brand internationally and "Telecom Australia" domestically until uniform branding of "Telstra" was introduced throughout the entire organisation in 1995. Telstra has faced competition since the early 1990s from Optus (Australia's second largest communication company) and a number of smaller providers.
The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited ("Telstra") for international business in 1993 and domestic business in 1995. ===Privatisation=== Beginning in 1997 and finalizing in 2011, the federal government began to privatise the corporation.
Satellite is delivered via 2 way Satellite with speeds ranging from 256 kbit/s down/64 kbit/s up to 800 kbit/s down/128 kbit/s up. =====Dial-up internet===== Dial-up – Telstra offered dialup internet from 1995 until early 2015.
The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited ("Telstra") for international business in 1993 and domestic business in 1995. ===Privatisation=== Beginning in 1997 and finalizing in 2011, the federal government began to privatise the corporation.
The first three stages were initiated by the Liberal–National Coalition's Howard Government: the first, informally known as "T1" (with shares priced at $3.30), occurred in 1997.
They also sponsored the Minardi team for the 2002 F1 season, and the Rally Australia 2006 Championships. Telstra also had the naming rights (under TelstraClear) for the TelstraClear Pacific events centre in Manukau City, New Zealand. ===Share price development=== In November 1997, the Australian government sold the first tranche of its Telstra shares, 4.29 Billion shares, publicly at a price of $3.40 per share to institutional investors and $3.30 to retail investors.
In 1998, a further 16% of Telstra shares were sold to the public, leaving the Australian government with 51% ownership.
"T2" ($7.40) followed in 1999; "T3" ($3.60) in 2006. In T1, the government sold one third of its shares in Telstra for A$14 billion and publicly listed the company on the Australian Stock Exchange.
In October 1999, the Australian government sold the second tranche of its Telstra shares under the "T2" program for $7.80 per share to institutional investors and $7.40 to retail investors.
This network at its peak had over 1 million subscribers, but was mandated by the government to be closed down by the year 2000, partially due to privacy concerns which resulted from the AMPS technology, but also because of arrangements undertaken to secure sufficient interest in the GSM network licenses offered in 1992 to competitors.
Telstra installed the first DSLAMs in exchanges prior to 2000, and began wholesaling access in late 2000.
They also sponsored the Minardi team for the 2002 F1 season, and the Rally Australia 2006 Championships. Telstra also had the naming rights (under TelstraClear) for the TelstraClear Pacific events centre in Manukau City, New Zealand. ===Share price development=== In November 1997, the Australian government sold the first tranche of its Telstra shares, 4.29 Billion shares, publicly at a price of $3.40 per share to institutional investors and $3.30 to retail investors.
"T2" ($7.40) followed in 1999; "T3" ($3.60) in 2006. In T1, the government sold one third of its shares in Telstra for A$14 billion and publicly listed the company on the Australian Stock Exchange.
In 2006, T3 was announced by the government and was the largest of the three public releases, reducing the government's ownership of Telstra to 17%.
They also sponsored the Minardi team for the 2002 F1 season, and the Rally Australia 2006 Championships. Telstra also had the naming rights (under TelstraClear) for the TelstraClear Pacific events centre in Manukau City, New Zealand. ===Share price development=== In November 1997, the Australian government sold the first tranche of its Telstra shares, 4.29 Billion shares, publicly at a price of $3.40 per share to institutional investors and $3.30 to retail investors.
In November 2006, the government sold a third tranche of its shares, "T3", at $3.60 per share. Since its privatisation, Telstra shares have hit a low of just over $2.50 per share in late 2010.
In 2006, Telstra announced it would remove many of the phones, citing vandalism and the increasing adoption of mobile telephones. Telstra Mobile is Australia's largest mobile telephone service providers, in terms of both subscriptions and coverage.
As part of the UMTS Next G deployment, the GSM network was also upgraded to a full EDGE data transmission capability in 2006 providing data transmission capabilities greater than 40 kbit/s on its GSM network. In 1981, Telstra (then Telecom Australia) was the first company to provide mobile telephony services in Australia.
'Pure DSL' having the ability to receive incoming calls and make emergency calls, and 'Naked DSL' being offered without a dial tone. On 10 November 2006, Telstra made two major changes to their ADSL network.
Telstra once retained ownership of the fixed-line telephone network, but since the nationwide upgrade to the National Broadband Network (NBN), the Australian Government now has legal ownership of these lines since 2007, though Telstra has played a big part in this upgrade supplying resources to the Government on the new network.
As of September 2007, Telstra had an estimated 9.3M mobile subscribers.
At the end of the 2007 financial year, BigPond had over two million broadband subscribers.
In 2007 a survey of 14,000 people by PC Authority magazine found BigPond users rated poorly for customer service, and less than a third considered their service value for money.
Telstra also released an ADSL2+ broadband service offering download speeds of up to 24 Mbit/s from exchanges where competitors were already offering ADSL2+ services. On 6 February 2008, Telstra announced that it would activate high-speed ADSL2+ broadband in a further 900 telephone exchanges serving 2.4 million consumers across every state and territory in Australia.
In 2009, the Future Fund sold off another $2.4 billion worth of shares, reducing the government's stake in Telstra to 10.9%.
The sport ended this deal at the conclusion of the 2012 season. In the past, Telstra had naming rights to the Telstra Dome in Melbourne, but lost these rights to Etihad Airways, an airline based on the United Arab Emirates, on 1 March 2009.
In January 2009, Telstra was ranked as the top Australian ISP in terms of performance by Epitiro. Since 2013, the BigPond brand has been discontinued and merged with Telstra. =====Cable internet===== Cable – BigPond is Australia's largest provider of Cable Internet access, which covers parts of Australia's main cities (Melbourne, Brisbane, Perth, Sydney, Adelaide and the Gold Coast).
In October 2013, Telstra announced that it had grown its Live Chat workforce to 600 and its social media workforce to 30. The following table shows total complaints handled by the Telecommunications Industry Ombudsman (TIO) 2010-2015, and of those, the ones made against Telstra. ===Telstra Digital=== In February 2011, Telstra announced the formation of Telstra Digital under the leadership of Gerd Schenkel who was hired from National Australia Bank/UBank.
In November 2006, the government sold a third tranche of its shares, "T3", at $3.60 per share. Since its privatisation, Telstra shares have hit a low of just over $2.50 per share in late 2010.
The current speeds available on ADSL plans that BigPond offers are "up to" 1.5 Mbit/s down/256 kbit/s up, "up to" 8 Mbit/s down/384 kbit/s up and "up to" 20 Mbit/s down/1 Mbit/s up. Naked DSL – A six-week trial of two kinds of naked DSL to "assess customer demand" was launched on 1 June 2010.
The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited ("Telstra") for international business in 1993 and domestic business in 1995. ===Privatisation=== Beginning in 1997 and finalizing in 2011, the federal government began to privatise the corporation.
On 18 October 2011, Telstra shareholders overwhelmingly approved the deal. On 14 December 2014 it was announced that in a A$11b renegotiated deal Telstra will transfer ownership of its copper and [fibre-coaxial] (HFC) networks to NBN while disconnecting premises from these networks.
This effort seems to have paid off with strong sales momentum announced in February 2011. ===Customer service recovery=== As part of its new strategy, Telstra announced that its "goal is for customer service to be fundamental to everything we do".
In August 2011, Telstra Digital announced expansion of customer service into social media with 24/7 coverage.
In October 2013, Telstra announced that it had grown its Live Chat workforce to 600 and its social media workforce to 30. The following table shows total complaints handled by the Telecommunications Industry Ombudsman (TIO) 2010-2015, and of those, the ones made against Telstra. ===Telstra Digital=== In February 2011, Telstra announced the formation of Telstra Digital under the leadership of Gerd Schenkel who was hired from National Australia Bank/UBank.
In April 2011, Telstra Digital relaunched its web homepage design.
In July 2011, Telstra Digital launched "CrowdSupport", an online forum to crowd source customer service.
It was also cited as an example of "scaling at the edge" by Deloitte's Centre for the Edge. In September 2011, Telstra Digital launched a new account services portal to help achieve its goal of managing 35% of Telstra's transactions.
In October 2011, Telstra Digital announced a new mobile smartphone optimised version of its website.
In November 2011, Telstra Digital launched an iPhone app on a trial basis as well as a new online mobile phone shop. In July 2012, Telstra Digital launched smartphone and Facebook apps for customers to manage their Telstra accounts and in November 2012, Telstra claimed that over 700,000 customers had downloaded those apps.
This agreement is said to retain the $11b value for Telstra of the original agreement from October 2011 and will see the company progressively sell its copper and HFC networks to A.C.N.
By November 2012, Telstra claimed 140,000 live chats for the month and a growth rate of this service of 600% p.a.
In November 2011, Telstra Digital launched an iPhone app on a trial basis as well as a new online mobile phone shop. In July 2012, Telstra Digital launched smartphone and Facebook apps for customers to manage their Telstra accounts and in November 2012, Telstra claimed that over 700,000 customers had downloaded those apps.
Telstra estimated that its digital program will provide productivity benefits of $100 million in the 2013 financial year from lower printing costs, decreasing commissions to third parties, and reduced dependence on call center staff. In October 2012, Telstra's CEO David Thodey stated, "The rise of online and social media had 'fundamentally changed the way' which the company communicated with its customers".
The sport ended this deal at the conclusion of the 2012 season. In the past, Telstra had naming rights to the Telstra Dome in Melbourne, but lost these rights to Etihad Airways, an airline based on the United Arab Emirates, on 1 March 2009.
Telstra and MOG launched under the BigPond Music branding on 21 June 2012, however ended this service in September 2014.
In October 2013, Telstra announced that it had grown its Live Chat workforce to 600 and its social media workforce to 30. The following table shows total complaints handled by the Telecommunications Industry Ombudsman (TIO) 2010-2015, and of those, the ones made against Telstra. ===Telstra Digital=== In February 2011, Telstra announced the formation of Telstra Digital under the leadership of Gerd Schenkel who was hired from National Australia Bank/UBank.
In August 2013, Telstra revealed that the apps reached 2.5 million downloads. At a results announcement, CEO David Thodey remarked that "the group's new online strategy was delivering" in the context of a 28% reduction of inbound service calls.
Telstra estimated that its digital program will provide productivity benefits of $100 million in the 2013 financial year from lower printing costs, decreasing commissions to third parties, and reduced dependence on call center staff. In October 2012, Telstra's CEO David Thodey stated, "The rise of online and social media had 'fundamentally changed the way' which the company communicated with its customers".
In August 2016, Telstra disclosed that "more than 60%" of visitors to "CrowdSupport" manage to find an answer on the community. In February 2013, Telstra introduced the ability to pay its bills via PayPal.
And in June 2013, Telstra launched a new website, including the ability for customers to link their online accounts to their Facebook identity. In March 2014, Telstra announced a new digital development program called "Digital First" with a stated aim to conduct 65 to 70 percent of its transactions online.
This was followed by a "brand refresh" in February 2014 and again in 2016. In 2013, Telstra was assessed as Australia's third most valuable brand, after Woolworths and BHP Billiton.
Since then, Telstra shares have risen to $5 per share in December 2013 and $6 per share in December 2014. On 17 May 2019 the shares closed on the ASX at $3.56 up from a twelve-month low of $2.547 per share In February 2014, Telstra raised its dividend from 14c to 14.5c per share. Amid the global pandemic crisis of the coronavirus in 2020, Telstra was one of three companies of the ASX 200 to gain in the week starting 15 March.
Telstra Wholesale has a comprehensive network of ADSL DSLAMs (the largest in Australia) and allows competitors access to each Telstra DSLAM at up to ADSL2+ speeds if available, and at ADSL1 speeds should 2+ be unavailable. Since 2013, Telstra has wholesaled its 3G network.
In January 2009, Telstra was ranked as the top Australian ISP in terms of performance by Epitiro. Since 2013, the BigPond brand has been discontinued and merged with Telstra. =====Cable internet===== Cable – BigPond is Australia's largest provider of Cable Internet access, which covers parts of Australia's main cities (Melbourne, Brisbane, Perth, Sydney, Adelaide and the Gold Coast).
However they have now ceased selling the service, and existing retail and wholesale customers will be migrated off by the end of 2015 ===Low-cost mobile and internet brand=== In October 2013 Telstra launched "Belong", a low-cost mobile and internet service provider.
On 18 October 2011, Telstra shareholders overwhelmingly approved the deal. On 14 December 2014 it was announced that in a A$11b renegotiated deal Telstra will transfer ownership of its copper and [fibre-coaxial] (HFC) networks to NBN while disconnecting premises from these networks.
And in June 2013, Telstra launched a new website, including the ability for customers to link their online accounts to their Facebook identity. In March 2014, Telstra announced a new digital development program called "Digital First" with a stated aim to conduct 65 to 70 percent of its transactions online.
Telstra published a white paper sharing some key metrics of its digital program: In September 2014, Telstra announced the opening of a "Digital Transformation Centre" in Sydney to design and built new digital tools for its service systems. In June 2014, Telstra disclosed that it had 3 million customers on "electronic billing" saving it $3 million per month in costs.
This was followed by a "brand refresh" in February 2014 and again in 2016. In 2013, Telstra was assessed as Australia's third most valuable brand, after Woolworths and BHP Billiton.
Since then, Telstra shares have risen to $5 per share in December 2013 and $6 per share in December 2014. On 17 May 2019 the shares closed on the ASX at $3.56 up from a twelve-month low of $2.547 per share In February 2014, Telstra raised its dividend from 14c to 14.5c per share. Amid the global pandemic crisis of the coronavirus in 2020, Telstra was one of three companies of the ASX 200 to gain in the week starting 15 March.
It increased by 1.8 percent on the Australian Securities Exchange. ===Sale of Sensis=== In January 2014, Telstra announced its intention to sell 70% of Sensis to Platinum Equity for $454 million.
Telstra and MOG launched under the BigPond Music branding on 21 June 2012, however ended this service in September 2014.
In a 2015 Deloitte report, Telstra disclosed that its "CrowdSupport" service community had generated 200,000 pieces of user-generated content.
Telstra also mentioned that live chat accounted for 10% of total contact centre activity. In December 2015, Telstra Digital launched customer service on Periscope. In October 2016, the Executive Director of Telstra Digital Gerd Schenkel left Telstra to become CEO of a fintech company. === Retail store network=== Telstra owns and operates a series of retail stores known as Telstra Stores.
Satellite is delivered via 2 way Satellite with speeds ranging from 256 kbit/s down/64 kbit/s up to 800 kbit/s down/128 kbit/s up. =====Dial-up internet===== Dial-up – Telstra offered dialup internet from 1995 until early 2015.
However they have now ceased selling the service, and existing retail and wholesale customers will be migrated off by the end of 2015 ===Low-cost mobile and internet brand=== In October 2013 Telstra launched "Belong", a low-cost mobile and internet service provider.
In August 2016, Telstra disclosed that "more than 60%" of visitors to "CrowdSupport" manage to find an answer on the community. In February 2013, Telstra introduced the ability to pay its bills via PayPal.
Telstra also mentioned that live chat accounted for 10% of total contact centre activity. In December 2015, Telstra Digital launched customer service on Periscope. In October 2016, the Executive Director of Telstra Digital Gerd Schenkel left Telstra to become CEO of a fintech company. === Retail store network=== Telstra owns and operates a series of retail stores known as Telstra Stores.
Some are directly owned and operated by the Telstra Corporation and some are operated by licensees. As of May 2016, Telstra has a total of 360 retail stores across Australia.
This was followed by a "brand refresh" in February 2014 and again in 2016. In 2013, Telstra was assessed as Australia's third most valuable brand, after Woolworths and BHP Billiton.
In 2016 Telstra became Australia's most valuable brand, which it maintained in 2017. ===Sponsorships=== Telstra sponsors numerous awards around Australia, including the Australian Business of the Year award, the MYOB Small Business Award, and the National Aboriginal & Torres Strait Islander Art Award (NATSIAA) which has become known as the Telstra Award.
As of July 2017, Telstra's "CrowdSupport" had 463,000 posts.
In 2016 Telstra became Australia's most valuable brand, which it maintained in 2017. ===Sponsorships=== Telstra sponsors numerous awards around Australia, including the Australian Business of the Year award, the MYOB Small Business Award, and the National Aboriginal & Torres Strait Islander Art Award (NATSIAA) which has become known as the Telstra Award.
A prospect strongly being fought by Telstra. In February 2017, Telstra announced a that revenue had dropped 3.5%, Net Profit After Tax had dropped by over 14%.
As a consequence, [CEO] [Andy Penn]'s tenure came into question with his presiding over a $46b loss of shareholder value. On 20 June 2018, Telstra announced a reduction of 9,500 jobs (8,000 net job losses after considering 1,500 new roles to be created) as part of its "Telstra 2022" (T22) plan with sell off of Exchanges under Ross Lambi GM Property. The news was not well received: Telstra's share price dropped as much as 7.4% immediately.
Since then, Telstra shares have risen to $5 per share in December 2013 and $6 per share in December 2014. On 17 May 2019 the shares closed on the ASX at $3.56 up from a twelve-month low of $2.547 per share In February 2014, Telstra raised its dividend from 14c to 14.5c per share. Amid the global pandemic crisis of the coronavirus in 2020, Telstra was one of three companies of the ASX 200 to gain in the week starting 15 March.
Telstra is the largest wireless carrier in Australia, with 18.8 million subscribers as of 2020. Telstra has a long history in Australia, originating together with Australia Post as the Postmaster-General's Department upon federation in 1901.
Since then, Telstra shares have risen to $5 per share in December 2013 and $6 per share in December 2014. On 17 May 2019 the shares closed on the ASX at $3.56 up from a twelve-month low of $2.547 per share In February 2014, Telstra raised its dividend from 14c to 14.5c per share. Amid the global pandemic crisis of the coronavirus in 2020, Telstra was one of three companies of the ASX 200 to gain in the week starting 15 March.
As of February 2020, Belong has over 600,000 services made up of almost 340,000 mobile services and around 300,000 broadband internet services.
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