The four contestants in Contestants' Row compete in a bidding round to determine which contestant will play the next pricing game (the round is known as "One Bid," which gets its name and format from one of two types of bidding rounds that existed on the 1950s version of the show).
Frank Wayne, a Goodson-Todman staffer since the 1950s, was the original executive producer of the CBS version of the show.
James did that concurrently with another daytime hosting gig, on the NBC version of the Name That Tune, another revived format from the 1950s.
Among them have been a 1955 Chevrolet Bel Air and a 1964 Bentley S3.
The set features four episodes of the 1956–1965 Bill Cullen series, 17 episodes of the Barker 1972–1975 daytime series and the final five daytime episodes hosted by Barker.
One of them was a variation of a card game, using prizes and price tags from the 1956 version.
With a run of eight seasons, it was one of the longest-running weekly syndicated game shows of the era and the longest-running regularly-scheduled primetime version of Price (the 1957–1964 version aired seven seasons). ====1985–86==== Five years later, veteran host Tom Kennedy starred in a new daily syndicated version, which also used the traditional half-hour format and was syndicated by The Television Program Source.
Among them have been a 1955 Chevrolet Bel Air and a 1964 Bentley S3.
However, unlike the 1970s, local stations found themselves bombarded with game shows and other series looking for spots on stations in an increasingly crowded market.
This includes the first three daytime shows recorded in 1972, plus most of the 1970s syndicated run. ===Board games=== Seven board games have been produced.
The second was based more closely on the original version of the show. Three games were produced during the 1970s by Milton Bradley, with Contestants' Row, some pricing games and, in the case of the third version, a spinner for the Big Wheel.
A third Ludia adaptation, The Price Is Right Decades, featuring set designs, pricing games and prizes taken from the 1970s through 2000s; was initially released for the Wii in October 2011, with an Xbox 360 and iOS release following in November and December.
Contestants are selected from the studio audience when the announcer states the show's famous catchphrase, "Come on down!" The program premiered on September 4, 1972, on CBS.
Bob Barker was the series' longest-running host from its 1972 debut until his retirement in June 2007, when Drew Carey took over.
While retaining some elements of the original version of the show, the 1972 version has added many new distinctive gameplay elements. The Price Is Right has aired over 9,000 episodes since its debut and is one of the longest-running network series in United States television history.
Some pricing games were eventually discontinued, while others have been a mainstay since the show's debut in 1972.
The 2017 documentary The Contestant Who Knew Too Much tells the story of a contestant who correctly guessed the only exact price of a showcase in the show's history. ==Personnel== ===Hosts=== Bob Barker began hosting The Price Is Right on September 4, 1972, and completed a 35-year tenure on June 15, 2007.
According to Warfel, taping days are from Sunday to Tuesday because of fewer people inside Television City Studios on Sundays. ===Production company=== The version of the series that began in 1972 was originally "A Mark Goodson–Bill Todman Production" in association with CBS.
The show was credited as a FremantleMedia production from 2007 to 2018; after the company's name change in 2018, it is now credited simply as a Fremantle production. ==Broadcast history== The Price Is Right premiered on September 4, 1972 at 10:30 a.m.
While the set has seen numerous redesigns and upgrades over the years, the show has maintained a similar aesthetic element from its premiere in 1972. In season 36, CBS began offering full episodes of the show available for free viewing on the network's website.
When Mark Goodson devised the revival of Price for the 1972–73 season, it was intended for a nighttime broadcast only under new rules for early-prime syndication, and Goodson named Dennis James to host the show.
Some games had rule differences because of the larger budget and less commercial time on the nighttime show; for example, Double Prices was played for two prizes instead of one. This version retained the 1972 half-hour format for its entire run and never adopted the daytime show's Double Showcase rule or the Showcase Showdown added to the daytime format when it expanded to an hour in 1975.
It explores how contestant Ted Slauson became adept at memorizing the prices of the prizes and products on the show since its inception in 1972 culminating in Slauson helping a contestant (Terry Kniess) bid perfectly on a showcase in 2008 which resulted in one of the biggest controversies in game show history that was covered by Time, Esquire, TMZ, and more.
The set features four episodes of the 1956–1965 Bill Cullen series, 17 episodes of the Barker 1972–1975 daytime series and the final five daytime episodes hosted by Barker.
This includes the first three daytime shows recorded in 1972, plus most of the 1970s syndicated run. ===Board games=== Seven board games have been produced.
The show was first billed as The New Price Is Right to distinguish itself from the earlier/original version (1956–65) hosted by Bill Cullen, but it proved so popular in its own right that, in June 1973, Goodson-Todman decided to drop the word "New" from its title.
On March 26, 1973, CBS moved The Price Is Right to 3:00 p.m.
Since 1974, the winning contestant wins both showcases if the bid is within a specified amount from the actual retail price of their own showcase without going over.
During his time as host, Barker missed only one taping of four episodes; Dennis James, then hosting the syndicated nighttime version of the show, filled in for him on these shows in December 1974.
Barker preferred to host The Joker's Wild, but CBS, again, insisted that he host Price instead. James eventually hosted a taping day (four half-hour episodes) of the daytime show in December 1974 when Barker fell ill and was unable to participate in the episode tapings; those episodes were broadcast on and around Christmas Day.
Since then, more games have been created and added to the rotation and, starting with the 60-minute expansion in 1975, the rate at which games premiered increased.
Beginning in 2008, episodes of The Price Is Right $1,000,000 Spectacular featured rule changes to some pricing games which rewarded a $1 million bonus to the contestant if specific goals were achieved while playing the pricing game. ===Showcase Showdown=== Since the show's expansion to 60 minutes in 1975, each episode features two playings of the Showcase Showdown, occurring after the third and sixth pricing games.
Kathy Greco joined the show in 1975 and became producer in 2008; she announced her retirement on October 8, 2010, on the show's website, effective at the end of the December 2010 tapings.
The show remained in that time slot until August 11, 1975, when it permanently returned to the morning lineup at 10:30 a.m.
Over the next several years, Price would face a variety of game shows on NBC; then, as now, ABC did not program that timeslot, leaving its affiliates to do it themselves. During the week of September 8–12, 1975, The Price is Right experimented with a sixty-minute episode format, during what it called "Anniversary Week" (the third anniversary of its premiere).
The Anniversary Week experiment was a ratings success, and quickly led to the announcement on September 30, 1975, of the permanent expansion of The Price is Right to sixty minutes, effective November 3, 1975; its start time moved to 10:00 a.m.
Some games had rule differences because of the larger budget and less commercial time on the nighttime show; for example, Double Prices was played for two prizes instead of one. This version retained the 1972 half-hour format for its entire run and never adopted the daytime show's Double Showcase rule or the Showcase Showdown added to the daytime format when it expanded to an hour in 1975.
From the introduction of the bonus in 1977 until 1998, the "perfect bid" bonus was $100, it was permanently increased to the current $500 in 1998.
From March 7, 1977 to November 4, 1977, The Price Is Right aired at 10:30 a.m.
On December 12, 1977, the show moved back to 10:30 a.m.
After the fifth nighttime season in 1977, when the contract with NBC's owned-and-operated stations ended, James' contract was not renewed.
Any contestant whose score equals $1.00 (from either the first spin or the sum of two spins) receives a $1,000 bonus and, since December 1978, is allowed a bonus spin.
From December 1978 to July 17, 2008, the bonuses were $5,000 and $10,000 for landing on a green section and the $1.00, respectively.
After Todman died in July 1979, the unit became known as simply Mark Goodson Productions and was announced as such on The Price Is Right from 1984 to June 2007.
and remained there until April 20, 1979, when it assumed the 11:00 a.m.
ET slot where it has remained since April 23, 1979. The format of the show has since remained virtually unchanged.
Stan Blits, who joined the show in 1980 and Sue MacIntyre are the co-producers.
The first two followed the same format as the half-hour daytime version but were intended to air on most stations in the early evening in the pre-prime time slot, and as such, they were referred to by the announcer as "the nighttime Price Is Right." ====1972–1980==== A weekly syndicated version debuted the week after the daytime premiere and continued to air until September 1980.
The series taped its 300th and final episode on March 12, 1980, and was canceled after weekly syndicated game shows had fallen out of popularity in favor of daily offerings (such as Family Feud, which expanded to daily syndication the same year The Nighttime Price Is Right ended).
The channel will include episodes of The Price is Right from the 1980s hosted by Barker, with some episodes airing for the first time since their original air dates.
After he became a noted animal rights advocate in 1981 shortly after the death of his wife Dorothy Jo, Barker signed off each broadcast, informing viewers with the public service message, "Help control the pet population: have your pets spayed or neutered." Carey continued the tradition upon becoming the new host. On October 31, 2006, Barker announced that he would retire from the show at the end of season 35.
Barker was widowed in 1981 following the death of his wife, Dorothy Jo.
Roger Dobkowitz was the producer from 1984 to 2008, having worked with the program as a production staffer since the show's debut after graduating from San Francisco State University.
After Todman died in July 1979, the unit became known as simply Mark Goodson Productions and was announced as such on The Price Is Right from 1984 to June 2007.
On the April Fools' Day episode in 2014, Craig Ferguson, Carey's former castmate from The Drew Carey Show, and Shadoe Stevens hosted and announced, swapping places with Carey and Gray respectively, who performed the same roles on the previous night's episode of The Late Late Show. ===Announcers=== Johnny Olson, the announcer for many Goodson-Todman shows of the era, was the program's original announcer until his death in October 1985.
A total of 170 episodes were produced, and they aired in first run from September 9, 1985, to May 30, 1986.
However, this version found even more trouble finding an audience than the 1985–86 series did and ended its run on January 27, 1995, after only 16 weeks of first-run shows.
Olson was replaced by Rod Roddy in February 1986, who remained with the program until shortly before his death in October 2003.
A total of 170 episodes were produced, and they aired in first run from September 9, 1985, to May 30, 1986.
Several stylistic elements of this series, as well as many of its music cues, were later integrated into both the daytime version and nighttime specials. ===CBS primetime specials and series=== CBS attempted to break NBC's dominance of Thursday night prime time by The Cosby Show and Family Ties with a six-episode summer series, The Price Is Right Special, beginning in August 1986, but with no success.
The instruction book specified what color cards were necessary for each round. The 1986 version, again by Milton Bradley, was similar in scope to the earlier version, with new prizes and more games, but lacking the Big Wheel, similar to the Davidson version.
The 1998 version of the game, by Endless Games, was virtually identical to the 1986 release, with the same games, prizes and even the same prices.
In addition to hosting, Barker became Executive Producer of the show in March 1988 when Frank Wayne died and continued as such until his retirement, gaining significant creative control over the series between 2000 and his 2007 retirement.
Barker assumed that role after Wayne's death in March 1988, as previously stated.
Since 1988, the minimum age for audience members has been 18; prior to 1988, teenagers and children were present in the audience.
A spinner determined the game to be played next, although its use was not necessarily required if the "host" wished to build his own game lineup, or even use a pricing game not included in the lineup. ===Computer and electronic games=== In 1990, GameTek created a Price Is Right computer game for the DOS and Commodore 64 platforms and other systems to fit in their line of other game show games.
For special episodes, such as the 5,000th episode, there will often be more cars offered. From 1991 to 2008, almost all automobiles offered on the show were made by companies based in the United States, specifically Detroit's Big Three (although cars made by these companies' foreign subsidiaries or in a joint-venture with a foreign company were also offered during this era, in all cases badged under an American nameplate).
The move was made by Barker, in his capacity as executive producer, as a sign of patriotism during the first Iraq war in 1991 and as a show of support to the American car industry, which was particularly struggling at that time.
On the 1994 syndicated version hosted by Doug Davidson, the rules of several games were modified and other aesthetic changes were made.
During the six years it held the rights to Price, the Kennedy version is the only one of the three syndicated versions that was rerun by GSN. ====The New Price Is Right==== Eight years after the cancellation of Kennedy's Price Is Right, a new syndicated version premiered on September 12, 1994, hosted by Doug Davidson (of The Young and the Restless fame) and distributed by Paramount Domestic Television.
However, this version found even more trouble finding an audience than the 1985–86 series did and ended its run on January 27, 1995, after only 16 weeks of first-run shows.
On August 23, 1996, CBS aired an hour-long 25th Anniversary Special, using the half-hour gameplay format and featuring a number of retrospective clips.
From the introduction of the bonus in 1977 until 1998, the "perfect bid" bonus was $100, it was permanently increased to the current $500 in 1998.
Until 1998, the amount was less than $100.
In 1998, it became the current $250 or less.
The studio, which is also used for other television productions, was renamed the Bob Barker Studio in the host's honor on the ceremonial 5,000th episode taped in March 1998.
This increased bonus permanently carried over to the daytime show in 1998. Janice Pennington, Holly Hallstrom, and Dian Parkinson all reprised their roles for this series, as did Johnny Olson until his death.
The 1998 version of the game, by Endless Games, was virtually identical to the 1986 release, with the same games, prizes and even the same prices.
A handheld Tiger game was made in 1998 with four pricing games.
In addition to hosting, Barker became Executive Producer of the show in March 1988 when Frank Wayne died and continued as such until his retirement, gaining significant creative control over the series between 2000 and his 2007 retirement.
Pennington and Bradley were both dismissed from the program in 2000, allegedly because they had given testimony on Hallstrom's behalf in the wrongful termination litigation she pursued against Barker and the show.
Following the departures of Nikki Ziering, Heather Kozar and Claudia Jordan in the 2000s, producers decided to use a rotating cast of models (up to ten) until the middle of season 37, after which the show reverted to five regular models.
A third Ludia adaptation, The Price Is Right Decades, featuring set designs, pricing games and prizes taken from the 1970s through 2000s; was initially released for the Wii in October 2011, with an Xbox 360 and iOS release following in November and December.
A second six-episode primetime series saluting various branches of the United States armed forces, police officers and firefighters aired during the summer of 2002, as a tribute to the heroes of the terrorist attacks of 2001.
Similar primetime episodes were taped in 2002 in the aftermath of the September 11 attacks and in light of the subsequent war in Afghanistan: one honoring each branch of the United States military and a sixth episode honoring police officers and firefighters.
The 30th Anniversary Special was recorded at Harrah's Rio All Suite Hotel and Casino in Las Vegas and aired on January 31, 2002.
A second six-episode primetime series saluting various branches of the United States armed forces, police officers and firefighters aired during the summer of 2002, as a tribute to the heroes of the terrorist attacks of 2001.
Olson was replaced by Rod Roddy in February 1986, who remained with the program until shortly before his death in October 2003.
During the series The Price Is Right Salutes, spinning $1.00 in a bonus spin during the Showcase Showdown was worth $100,000 instead of the usual $10,000. The success of the primetime series, which aired mostly in the summer, along with the vogue of big-money game shows, led to CBS launching another primetime series in 2003, titled The Price Is Right $1,000,000 Spectacular.
Los Angeles meteorologist Rich Fields took over as the announcer in April 2004 and stayed on until the end of season 38 in August 2010.
The only changes were that the number tiles were made of cardboard bits instead of plastic and the cars from the deck of prizes with four-digit prices were removed. The 2004 version, again by Endless Games, was a complete departure from previous home versions.
Prior to 2011, ticketing was directly through CBS, originally via mail, with online ticket access added in 2005.
Additionally, Rose holds the record for winnings on any version of the Price franchise worldwide, shattering the previous mark set by Joanne Segeviano on the Australian version in 2005. Terry Kniess holds the record for the closest bid on a showcase without going over, guessing the exact price of the showcase he was given.
A DVD game with 12 pricing games, live casino show host Todd Newton and video of prizes taken directly from the show was produced by Endless Games in 2005.
After he became a noted animal rights advocate in 1981 shortly after the death of his wife Dorothy Jo, Barker signed off each broadcast, informing viewers with the public service message, "Help control the pet population: have your pets spayed or neutered." Carey continued the tradition upon becoming the new host. On October 31, 2006, Barker announced that he would retire from the show at the end of season 35.
Richardson substituted for Fields while he recovered from laryngitis in December 2006.
As part of the launch, a selection of holiday-themed episodes from the era are scheduled to air on Christmas Eve. ==Reality web show spinoffs== ===Road to Price=== Road to Price is a six episode reality documentary show aired on the now-defunct CBS Innertube from September 20 to 27 in 2006.
The episode of The Price is Right featuring the cast aired September 27, 2006. ===The Price is Right Male Model Search=== Five episodes aired on their official website priceisright.com along with its YouTube page from October 27, 2014 to November 11, 2014.
Bob Barker was the series' longest-running host from its 1972 debut until his retirement in June 2007, when Drew Carey took over.
In a 2007 article, TV Guide named The Price Is Right the "greatest game show of all time". The 49th season premiered on October 27, 2020.
The 2017 documentary The Contestant Who Knew Too Much tells the story of a contestant who correctly guessed the only exact price of a showcase in the show's history. ==Personnel== ===Hosts=== Bob Barker began hosting The Price Is Right on September 4, 1972, and completed a 35-year tenure on June 15, 2007.
His final show aired on June 15, 2007, and was repeated in primetime, leading into the network's coverage of the 34th Daytime Emmy Awards.
In addition to hosting, Barker became Executive Producer of the show in March 1988 when Frank Wayne died and continued as such until his retirement, gaining significant creative control over the series between 2000 and his 2007 retirement.
Reruns of Barker's final season were aired throughout the summer from the Monday after his final show (June 18, 2007) until the Friday before Drew Carey's debut as host (October 12, 2007), when the season 35 finale was re-aired.
In March 2007, CBS and FremantleMedia began a search for the next host of the show.
Carey, who was hosting Power of 10 at the time, was chosen and, in a July 23, 2007, interview on Late Show with David Letterman, made the announcement.
Carey's first show aired October 15, 2007.
In 2007, he wrote the book Come on Down (), that goes behind the scenes of the show.
Richards was a candidate to replace Barker as host in 2007, before Carey was ultimately chosen.
After Todman died in July 1979, the unit became known as simply Mark Goodson Productions and was announced as such on The Price Is Right from 1984 to June 2007.
The show was credited as a FremantleMedia production from 2007 to 2018; after the company's name change in 2018, it is now credited simply as a Fremantle production. ==Broadcast history== The Price Is Right premiered on September 4, 1972 at 10:30 a.m.
The 2007–08 Writers Guild of America strike and original success in the Nielsen ratings led CBS to commission ten more episodes of the primetime series.
Beginning in 2008, episodes of The Price Is Right $1,000,000 Spectacular featured rule changes to some pricing games which rewarded a $1 million bonus to the contestant if specific goals were achieved while playing the pricing game. ===Showcase Showdown=== Since the show's expansion to 60 minutes in 1975, each episode features two playings of the Showcase Showdown, occurring after the third and sixth pricing games.
From December 1978 to July 17, 2008, the bonuses were $5,000 and $10,000 for landing on a green section and the $1.00, respectively.
Roger Dobkowitz was the producer from 1984 to 2008, having worked with the program as a production staffer since the show's debut after graduating from San Francisco State University.
Kathy Greco joined the show in 1975 and became producer in 2008; she announced her retirement on October 8, 2010, on the show's website, effective at the end of the December 2010 tapings.
Those who have attended tapings in June 2008 noted that producers disallowed audience members from wearing fake eyeglasses designed to look similar to those worn by Carey, a restriction that has since been relaxed.
An annual military episode has been taped since season 38 in 2008; such episodes were originally broadcast on Veterans Day, but the airdate was moved to Independence Day during season 41 (2013).
The 2008 episode contained a unique rule in which each One Bid featured one contestant from the Army, Navy, Air Force and Marines, and One Bid winners also won a $1,000 gift card.
For example, the show broadcast on February 28, 2008, was taped on January 16.
This series introduced set changes as the show was broadcast in high definition television for the first time and the set used for these episodes (except for the black floor) was moved to the daytime show in 2008.
This rule was again changed so that in the event of a double overbid, the contestant who overbid by the lower amount received the bonus spin for a chance at $1 million. The million-dollar spin was eliminated in 2008, and instead, contestants were given two ways to winning the prize.
It explores how contestant Ted Slauson became adept at memorizing the prices of the prizes and products on the show since its inception in 1972 culminating in Slauson helping a contestant (Terry Kniess) bid perfectly on a showcase in 2008 which resulted in one of the biggest controversies in game show history that was covered by Time, Esquire, TMZ, and more.
For special episodes, such as the 5,000th episode, there will often be more cars offered. From 1991 to 2008, almost all automobiles offered on the show were made by companies based in the United States, specifically Detroit's Big Three (although cars made by these companies' foreign subsidiaries or in a joint-venture with a foreign company were also offered during this era, in all cases badged under an American nameplate).
Through product placement, certain episodes in 2008 and 2009 featured Honda as the exclusive automobile manufacturer for vehicles offered on that episode.
On February 22, 2008, the first The Price Is Right $1,000,000 Spectacular episode since Carey became host, Rose won $20,000 playing Grand Game and won both showcases, which included a Cadillac XLR convertible in his own showcase and a Ford Escape Hybrid in his opponent's showcase, plus a $1 million bonus for being within $1,000 of the actual retail price of his own showcase, bringing his total to $1,153,908.
Kniess, an avid viewer of the show, recorded and watched every episode for four months prior to when he and his wife had tickets to attend in September 2008.
Kniess was selected as a contestant on September 22, 2008, lost his pricing game (the only contestant to do so that episode), made it to the final showcase and guessed the exact amount of $23,743 for his showcase.
taping of The Price Is Right on July 22, 2008.
However, the segment that aired (when the show was broadcast on December 5, 2008) did not refer to the mistake or the amount of money won prior to the removal of the wires. ==Merchandise== The Price Is Right has expanded beyond television to home and casino-based games. ===DVD release=== A four-disc DVD box set, titled The Best of "The Price Is Right," was released on March 25, 2008.
A 2008 DVD edition, also from Endless Games, featured many changes based on season 36 and included seven new games: Half Off, More or Less, Swap Meet, Secret X, That's Too Much, Coming or Going, and Hole in One.
Additionally, Mobliss provides a suite of pricing games for cellular phones. On March 26, 2008, Ludia (in connection with Ubisoft) launched The Price Is Right video game for PC.
A version for the Wii and Nintendo DS platforms was released in September 2008, while a version for the iOS was released in November 2008.
Irwin Toys released an electronic tabletop version in 2008 featuring Contestant's Row, the Big Wheel, a physical Plinko board with chips, Showcases and seven pricing games.
Richards succeeded Vinnedge as executive producer when the 2009–10 season started, with Tracy Verna Soiseth joining Richards as co-executive producer in 2010.
The 2009 version eliminated this unique rule.
Additionally, members from the United States Coast Guard were invited to the show. Beginning in 2009, some episodes have featured special themes with two contestants competing as teams, such as married or engaged couples for Valentine's Day and the "Ultimate Wedding Shower" episode.
During the weeks of September 28, 2009, September 20, 2010, and October 4, 2010, two new episodes aired each weekday on CBS.
In 2009, the additional episodes filled a gap between the cancellation of the daytime drama Guiding Light and the debut of Let's Make a Deal.
The 2009 second episode aired in the timeslot vacated by Guiding Light at 10:00 a.m.
It also marked the first Price Is Right episode directed by DiPirro, who replaced Eskander as the director on the daytime show in January 2009. ===The Price Is Right: The Barker Era (Pluto TV)=== Pluto TV and Fremantle-owned Buzzr announced on November 30, 2020, that a new 24-hour channel named The Price Is Right: The Barker Era would be added to the Pluto TV lineup starting on December 1, 2020.
It also features guest appearances by Bob Barker, Roger Dobkowitz, Kevin Pollak, and Drew Carey. ==Prizes== As of November 2009, the show had given away approximately $250 million in cash and prizes.
Through product placement, certain episodes in 2008 and 2009 featured Honda as the exclusive automobile manufacturer for vehicles offered on that episode.
The critics will always look down their noses, but you can't have The Bell Telephone Hour on and still stay in competition [...] If you want to read books, read books." ==Controversy== ===Lawsuits=== Since the mid-1990s, the program production company and in some cases the executive producer (both Barker and Richards, the executive producer from 2009 to 2019) have been sued by numerous women.
Ludia announced that all three platforms will receive a new version of the video game that was previewed at the Target Bullseye Lounge during the Electronic Entertainment Expo trade show on June 2–4, 2009.
The Price Is Right 2010 Edition was released on September 22, 2009.
Jakks Pacific released a Plug It in and Play version of The Price Is Right in 2009, featuring Carey and Fields. ===Slot machines=== A series of video slot machines were manufactured for North American casinos by International Game Technology.
Los Angeles meteorologist Rich Fields took over as the announcer in April 2004 and stayed on until the end of season 38 in August 2010.
Kathy Greco joined the show in 1975 and became producer in 2008; she announced her retirement on October 8, 2010, on the show's website, effective at the end of the December 2010 tapings.
Richards succeeded Vinnedge as executive producer when the 2009–10 season started, with Tracy Verna Soiseth joining Richards as co-executive producer in 2010.
During the weeks of September 28, 2009, September 20, 2010, and October 4, 2010, two new episodes aired each weekday on CBS.
In 2010, the extra episodes aired between the cancellation of As the World Turns and the debut of The Talk.
In 2010, the second episode aired in the former As the World Turns time slot, at 2:00p.m.
Prior to this, the most expensive prize was a Tesla Roadster (2008) (valued at $112,845), featured on the April 22, 2010, episode in the pricing game Golden Road. Since Carey took over as host, prizes from Ohio-based companies or companies with major Ohio operations have appeared, as Ohio is the home state of Carey and former announcer Fields.
Starting around 2010, vintage and classic cars have occasionally been offered as prizes for games that do not involve pricing them.
The Price Is Right 2010 Edition was released on September 22, 2009.
In the fall of 2010, Ludia developed a multi-player version for Facebook.
The Price Is Right 2010 Edition and The Price Is Right Decades have also been released as downloads within the PlayStation Store for the PlayStation 3 in May 2010 and April 2012, respectively.
In April 2011, George Gray became the announcer.
Following a change of direction and a search for an announcer with more experience in improvisational comedy, veteran TV host George Gray joined the show as the announcer on the April 18, 2011 episode.
As of 2011, the show uses multiple producers, all long-time staffers.
Her last episode as producer, which aired January 27, 2011, featured a theme in tribute to her.
Michael Dimich assumed the director's chair in June 2011.
Prior to 2011, ticketing was directly through CBS, originally via mail, with online ticket access added in 2005.
Former model Lanisha Cole filed a sexual harassment lawsuit against the show's producers in 2011; it was settled in 2013. ===Plinko board incident=== The Plinko board is often used by RTL Group-licensed lottery promotions, CBS affiliates and Fremantle's Ludia video game division to promote the show.
A third Ludia adaptation, The Price Is Right Decades, featuring set designs, pricing games and prizes taken from the 1970s through 2000s; was initially released for the Wii in October 2011, with an Xbox 360 and iOS release following in November and December.
Viewers selected the winner in October 2012.
On October 5, 2012, CBS announced that the winner of the male model online competition was Rob Wilson of Boston, Massachusetts.
Sandler began directing episodes in 2012, and became the official director in 2013.
The Price Is Right 2010 Edition and The Price Is Right Decades have also been released as downloads within the PlayStation Store for the PlayStation 3 in May 2010 and April 2012, respectively.
Sandler began directing episodes in 2012, and became the official director in 2013.
The most expensive prize offered on this version of the show was a Ferrari 458 Italia Spider sports car, priced at $285,716, that appeared on the April 25, 2013, episode during "Big Money Week.” The prize was offered during the 3 Strikes pricing game.
Former model Lanisha Cole filed a sexual harassment lawsuit against the show's producers in 2011; it was settled in 2013. ===Plinko board incident=== The Plinko board is often used by RTL Group-licensed lottery promotions, CBS affiliates and Fremantle's Ludia video game division to promote the show.
On the April Fools' Day episode in 2014, Craig Ferguson, Carey's former castmate from The Drew Carey Show, and Shadoe Stevens hosted and announced, swapping places with Carey and Gray respectively, who performed the same roles on the previous night's episode of The Late Late Show. ===Announcers=== Johnny Olson, the announcer for many Goodson-Todman shows of the era, was the program's original announcer until his death in October 1985.
Wilson appeared as a model on episodes through April 15, 2014.
A second male model search was conducted in 2014, with auditions taking place during the FIFA World Cup break between May and July 2014.
On December 8, 2014, CBS announced that the winner of the second male model online competition was James O'Halloran. ===Production staff=== The game show production team of Mark Goodson and Bill Todman was responsible for producing the original as well as the revival versions of the game show.
The episode of The Price is Right featuring the cast aired September 27, 2006. ===The Price is Right Male Model Search=== Five episodes aired on their official website priceisright.com along with its YouTube page from October 27, 2014 to November 11, 2014.
He first appeared on the episode which aired on December 15, 2014.
This format lasted one season (2008), which was made as replacement programming. On February 12, 2016, CBS announced that it would air three primetime Price is Right specials based on its reality show franchises The Amazing Race, Big Brother, and Survivor along with the appearance of their respective hosts from all three franchises Phil Keoghan, Julie Chen, and Jeff Probst.
The specials were filmed in March 2016, and aired over three consecutive nights, May 23–25, 2016. On November 22, 2019, CBS announced a series of primetime specials to run during the season again featuring celebrities, billed as The Price Is Right at Night.
As of 2017, the rotation is among 77 games.
The 2017 documentary The Contestant Who Knew Too Much tells the story of a contestant who correctly guessed the only exact price of a showcase in the show's history. ==Personnel== ===Hosts=== Bob Barker began hosting The Price Is Right on September 4, 1972, and completed a 35-year tenure on June 15, 2007.
Since 2018, the models include Rachel Reynolds, Amber Lancaster, Manuela Arbeláez, James O'Halloran, and Devin Goda.
Richards left the show at the conclusion of the 2018–19 season.
The show was credited as a FremantleMedia production from 2007 to 2018; after the company's name change in 2018, it is now credited simply as a Fremantle production. ==Broadcast history== The Price Is Right premiered on September 4, 1972 at 10:30 a.m.
Evelyn Warfel was named executive producer for the 2019–20 season. ==Production== ===Audience and contestant selection=== Many audience members arrive early on the day of a taping, and often camp out the night before to attend.
The specials were filmed in March 2016, and aired over three consecutive nights, May 23–25, 2016. On November 22, 2019, CBS announced a series of primetime specials to run during the season again featuring celebrities, billed as The Price Is Right at Night.
Cast members from SEAL Team and Seth Rogen participated on episodes which aired December 22 and 23, 2019.
On the October 14, 2019 episode, which aired during Big Money Week, Strouber won $202,000 (one $200,000 chip, one zero, and two $1,000 chips) in cash during a playing of Plinko.
The critics will always look down their noses, but you can't have The Bell Telephone Hour on and still stay in competition [...] If you want to read books, read books." ==Controversy== ===Lawsuits=== Since the mid-1990s, the program production company and in some cases the executive producer (both Barker and Richards, the executive producer from 2009 to 2019) have been sued by numerous women.
In a 2007 article, TV Guide named The Price Is Right the "greatest game show of all time". The 49th season premiered on October 27, 2020.
Most instances of episodes airing out of order occur when the show is taped far in advance or when a natural disaster recently occurred at a trip venue featured in an episode. ====COVID-19 pandemic impact on production==== In March 2020, production of The Price is Right was suspended as a result of the COVID-19 pandemic.
On the September 16, 2020 episode of The Athletic's "Starkville" podcast, Drew Carey informed the podcast that Fremantle intends to resume taping in October 2020 with only essential personnel, including potentially all contestants for a given day of taping socially distanced apart in the studio. Notable protocol changes include the show being behind closed doors, with taping from Sunday to Tuesday with three shows taped per day (nine shows a week).
On May 11, 2020, another special aired featuring RuPaul as a guest contestant (playing in support of Planned Parenthood)., infuriating many viewers for the choice of charity by the entertainer. On October 20, 2020, CBS announced that it had scheduled three more The Price is Right at Night episodes, to begin on October 27, 2020 (as its first episode to premiere as part of season 49 tapings), featuring a salute to essential workers in light of the COVID-19 pandemic.
It also marked the first Price Is Right episode directed by DiPirro, who replaced Eskander as the director on the daytime show in January 2009. ===The Price Is Right: The Barker Era (Pluto TV)=== Pluto TV and Fremantle-owned Buzzr announced on November 30, 2020, that a new 24-hour channel named The Price Is Right: The Barker Era would be added to the Pluto TV lineup starting on December 1, 2020.
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